Building a Media Tech Disruptor in stealth mode

https://www.qyoumedia.com The Q is a unique Digital Content and Digital creator driven Hindi tv channel catering to audiences across the Indian heartlands . My mandate encompassed leading Content , Programming, On Air promotions, On air Presentation for Qyou Medias broadcast Tv channel; Q Tv. Digital forward , Disruptive, Clutter breaking creator economy content.

Project to Launch Hindi GEC channel

The Voice & Nach Baliye 9, MasterChef 6, Star Screen Awards 2020 on Star Plus.

STAR Utsav- India’s leading GEC FTA channel targeting Tier 2 & 3 markets.• Successfully lead Programming which doubled time spent and ratings. • Lead On Air Promotions and communications.• Deep understanding and application of Qualitative and Quantitative Data• STAR Utsav experienced a 100% increase in both Time spend & Ratings during this time

Channel V - Leading Youth GEC catering to Urban audiences.• Headed content commissioning & development, during brand refresh, which more than doubled ratings.• Responsible for maintaining a healthy slate of content pipeline.• Worked closely with a Strategic mix of Emerging and established creators• Deep understanding and application of Consumer insights and research

Qyuki is India's first Digital elite content creator community network founded by multi Oscar, Golden Globe, BAFTA & Grammy winning Shekhar Kapur & AR Rahman and powered by Cisco. • Part of the founding team of Qyuki • Successfully built Online Mentor relationships with various leading talents in the world of Music, Cinema, Photography & Literature• Forged and managed alliances with independent content creators.

Leading TV Production house/ Content studio which produced several of India’s Biggest Format shows including KBC (Who Wants to Be a Millionaire) Jhalak Dikhlaja (Dancing with Stars), Dus Ka Dum, Paanchvi Paas (Are you smarter than a 5th Grader), Aap Ki Adalat etc amongst others. • Focused on generating new business and Set up Verticals for ‘Fiction’ & ‘Regional’ which added 75% to existing top line• Set up and managed a full-fledged Fiction vertical with 4 shows across Hindi GEC and 3 shows across Tamil and Bangla GEC

Leading TV content studio producing Indian Idol & Fame Gurukul (X Factor) amongst a wider slate of highly acclaimed Documentaries, Reality and Factual entertainment shows.

Media startup with verticals for Ad films, TV content, Corporate films, Documentaries & Feature FilmsStrategically and Creatively headed all projects across TV, Ad, Docu and Feature.➢ Strategically founded a content studio which ensured profitability from the first year itself. ➢ Produced 18 TV commercials, 2 TV shows, 1 feature film and 1 Documentary feature in the short span of 24 months.

Executive producer for some of the Top rated shows at the time.