1) Leading building Folksmedia mobile and web apps. Responsible for product requirements, prioritization, planning/executing (budget and timelines), quality, and app/play store deployment decisions. Features of the apps include:a) OTT content aggregation covering ~90% of US marketb) AI based personalized content search and recommendations for 2x user engagementc) Deep-linking the content to target/desired app on the desired device (mobile phone or any of the connected smart streaming devices)d) Built-in software remote control for all major smart TVs/Streaming boxes covering >85% of the users in the US market.2) Supervising development teams: product, UI/UX, development (front end, back end), IT, testing.

Leading Android customization for infotainment type of devices.

1)Primary Responsibilities for Sales1.1) Develop and execute India sales plan (key battles, penetration plan, value propositions etc.) for the year with clear measurement criteria primarily for deploying our products into Samsung and LGE mobile devices from India offices of these companies. Represent NXP Software towards these customer offices.1.2) Gather futuristic requirements from customers and represent my customers in company’s product creation and innovation processes1.3) Build and execute tactical plans to beat competitors at these customer offices.1.4) Create and nourish good customer intimacy and network which includes breadth (different teams such as R&D, testing, management) and depth (from management level to the junior engineers)2) Primary Responsibilities for Technical Marketing2.1) Prepare customized technical proposals towards my customers that fits their stated and perceived requirements2.2) Communicate (via emails, presentations, calls, meetings etc.) complex technical topics in an inspiring and simple way, such that it can be understood by wider customer audience2.3) Coordinate project wins leveraging multi-site strength of NXP Software.Results:- Created new products closely with Samsung mobile India leading to 10% incremental revenue - Acquired LGE India mobile division as a new customer resulting in 15% incremental revenue - Led strategic design-win by acquiring Micromax India as our new customer with 2 products customized uniquely for them- Drove ~20% CAGR YoY business growth

- Led a team of 10 engineers for making most optimized software based Audio and Video codecs, players, recorders, editors for feature phones and smartphones- Heading global process improvements for software development leading in 90% reduction in customer reported bugs

Primary responsibilities:1) Analyse requirements for audio codecs and estimation their development time/efforts.2) Lead development, optimisation and debugging of Audio Codecs, including porting/optimizing them for various ARM platforms/cores.3) Devise test strategies and test cases for validation.4) Provide actionable inputs to Software QA team for improvements. 5) Providing technical guidance to other team members.

- Designing, development, optimization, and porting Audio codecs on ARM processor- Conceived and led the development of a new method of mp3 decoding resulting in 10% incremental revenue and gaining Motorola as a new customerOther responsibilities:1) Leading the new idea generation team2) Member of Competency Benchmarking QIT (Quality improvement team) for developing tools and methods to benchmark competency of our team

Development, optimisation and debugging of Audio Codecs and porting them on various ARM platforms.

Development, optimisation and debugging of Audio Codecs and porting them on Analog Devices Blackfin processors.

Development of Linux based device drivers for a custom USB device