- Led the launch of key investment products and revamp of the Channel Partner Portal, aligning business objectives with user needs to drive revenue growth.- Coordinated with engineering, design, marketing, and external stakeholders to ensure seamless project execution and improved product quality.- Utilized SQL, Metabase, Tableau, and Power BI to analyze customer data, generating insights that informed product features and strategic decisions.- Established feedback loops with users to iterate on features, leading to significant improvements in customer satisfaction and engagement.- Managed project timelines and priorities using JIRA, facilitating sprint planning and ensuring on-time delivery of product initiatives.- Streamlined KYC processes to enhance product compliance, positioning the platform as a leader in adherence to regulatory standards.- Gained extensive experience in the fintech industry by integrating product management, project management, business analysis, and data analysis into a cohesive approach.

- Implemented social media strategies for Google and Meta Ads, driving organic growth and increasing engagement rates by 35% through strategic influencer partnerships.- Developed targeted advertising campaigns that tailored messaging to specific audience segments, significantly enhancing brand visibility and attracting new followers.- Created engaging content that resonated with audiences, leading to a higher share rate and increased organic reach across social media channels.- Cultivated relationships with influencers and brand ambassadors, establishing long-term partnerships that amplified campaign reach and drove authentic engagement.- Led cross-functional collaboration with the marketing team to integrate social media initiatives into broader marketing campaigns, ensuring a cohesive brand narrative.

- Engineered and maintained a full-stack web application for the "Digital Library Management System," collaborating with cross-functional teams to deliver a robust and scalable solution using JavaScript, Python, and Node.js.- Designed and implemented RESTful APIs, enabling seamless data exchange between the front-end and back-end, which improved system integration and user experience.- Conducted user testing sessions to gather feedback, resulting in iterative improvements that enhanced usability and overall user satisfaction with the application.- Collaborated on wireframing efforts with Figma, creating user-centric designs that prioritized accessibility and intuitive navigation, leading to a smoother user journey.- Refined database management practices to boost website performance and UI responsiveness, achieving a 20% reduction in query load times by utilizing indexes in PostgreSQL.