-Analysed seller product data to identify high-performing and low-performing products, running targeted ad campaigns to maximize sales.-Used data-driven insights from product impressions and search term analysis to refine and optimize advertising strategies, enhancing overall campaign effectiveness.-Monitored and optimized campaigns by tracking key metrics such as ACOS (Advertising Cost of Sales) and ROAS (Return on Ad Spend) to ensure efficient ad performance and profitability.-Reviewed and adjusted search terms, adding negative keywords to reduce ad spend on irrelevant searches and maintain optimal ACOS.

-Developed dynamic, responsive web applications using React.js with a well-organized project structure, improving development efficiency and user interactivity.-Enhanced user experience and engagement by integrating responsive design using Bootstrap, adding scalable icons with React Icons, and deploying user-friendly contact forms with EmailJS for automated communication.-Deployed applications on hosting platforms such as Netlify and GitHub Pages, ensuring accessibility and optimized performance across devices.