E-Commerce Executive
Current-Analysed seller product data to identify high-performing and low-performing products, running targeted ad campaigns to maximize sales.-Used data-driven insights from product impressions and search term analysis to refine and optimize advertising strategies, enhancing overall campaign effectiveness.-Monitored and optimized campaigns by tracking key metrics such as ACOS (Advertising Cost of Sales) and ROAS (Return on Ad Spend) to ensure efficient ad performance and profitability.-Reviewed and adjusted search terms, adding negative keywords to reduce ad spend on irrelevant searches and maintain optimal ACOS.