Ashutosh Wakànkar Email & Phone Number

Barring a short misadventure into Engineering, I have been a one trick pony - a student of how brands are defined, designed and nurtured. I am a big believer in the power of brands to improve lives. In particular, I believe that organisational identity can be the most sustainable form of differentiation in these hyper-competitive times and hence needs to be the focus of strategic thinking. My role at Cracker & Rush is to bring vision and courage to our work. Outside of that, I am responsible for overall operations, securing new business and working closely with every client to make their work stand out. Most of what I have been involved in can be seen at www.crackerandrush.comSpecializations: Brand Strategy, Brand Identity, Organisational Branding, Customer Insights, Experience Design

Listed skills include Brand Architecture, Market Research, Brand Equity, Marketing Communications, and 29 others.