I am a BBA graduate from SRM Institute of Science and Technology, where I gained a solid foundation in marketing strategies and business concepts. I am passionate about digital marketing and have pursued several certifications and courses to enhance my skills and knowledge in this domain.Currently, I work as a Digital Marketing Executive at WeRize Financial Services, where I manage and optimize digital advertising campaigns on various platforms, such as Google Ads, Share Chat Ads, MGID Ads, Lokal Ads, and Facebook and Instagram Advertising. I am skilled in conducting keyword research, creating engaging ad content, and analyzing campaign performance to drive results and maximize ROI.In addition to my proficiency in digital advertising, I have a strong aptitude for data analysis and decision-making. I use attribution tools like Adjust to gain valuable insights into user behavior and campaign effectiveness. I also use Holistics, a data analytics platform, to conduct in-depth analysis, generate reports, and identify areas for improvement. My ability to leverage data-driven strategies has consistently led to improved acquisition and retention rates.Furthermore, I am well-versed in retention marketing, having utilized MoEngage to create and execute SMS, PUSH, IN-APP, and APP INBOX campaigns that enhance user engagement and retention. I am fluent in multiple languages, possess excellent communication skills, and have experience in client management and onboarding. I am highly goal-oriented and always strive to find innovative solutions to real-world challenges.