Ashley Vetter Caps, Cam, Calp Email & Phone Number

Greensboro, Nc, Us

Greensboro, Nc

• Proposed new/unique methodologies to enhance overall sales and marketing operations of over 25 multifamily communities.• Maximized occupancy and decreased turnover by recognizing problematic areas and recommending robust strategies while gathering and analyzing monthly renewal results. • Spearheaded planning and execution of the company's annual leadership conference, employee appreciation week, and other integral events. • Conducted market research and analysis to identify trends and define weekly/monthly targets and objectives. • Implemented advertising policies as well as assisted in the preparation of annual advertising budgets for each property and the development of marketing plans for each community. • Worked in collaboration with HR Department to develop and implement employee engagement initiatives to improve employee satisfaction. • In 2021, I led our company's efforts to raise meals to benefit local food banks in our local communities. In 2021, our communities hosted several food drives that raised enough food for 3,392 meals. • Implemented CRM program to improve data entry. After implementing a new solution for the whole portfolio, we experienced a 245% increase in recorded data entry compared to the same period a year before.• In 2021, I initiated a program to increase resident feedback upon moving in and completing service requests. The company's renewal rate increased by 21% in 2021, and all properties' average overall resident survey score increased from 4.14 stars in the previous year to 4.37 stars. • Created and developed a LinkedIn training course for PMG's senior leadership team. • Created and developed social media training for onsite team members. • Chaired in-person/online training meetings/initiatives related to sales and marketing strategies and procedures.

Managed complete spectrum of tasks associated with community operations for a 312-unit property and administered multiple activities related to hiring, training, and mentoring four individuals using leadership and management skills. Prepared, evaluated, and delivered monthly financial reports to executive management. Ensured excellent customer satisfaction/high retention rates by controlling building operations and establishing active communications with residents to resolve complex problems/issues. -Maintained a high closing ratio of more than 35%.-Leased up 120 units in the second phase of the community in less than 90-days.-Implemented robust strategies and procedures to maintain a monthly delinquency rate under 2%.-Secured bids for integral projects via vendor negotiation while directing property improvement processes.-Increased productivity by conducting in-depth assessments to evaluate effective cost-reduction opportunities.-Devised and executed necessary legal action plans/processes by adhering to state and company rules/regulations.-Ensured compliance with organizational policies, safety measures, and quality standards by performing detailed inspections of the property.-Achieved budgeted NOI, market rent, and other functional objectives by utilizing renewal optimization strategies and market survey analysis.