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As the Head of Marketing at Payfuture, a SaaS fintech company, I lead the strategy and execution of marketing campaigns that generate demand, awareness, and leads for our innovative payment solutions. I have over 15 years of experience in marketing, with a focus on B2B SaaS and fintech sectors.I have a proven track record of delivering results and ROI for both start-ups and established companies, by leveraging my skills in digital marketing, CRM, content creation, event management, and sales alignment. I have also won multiple awards for my marketing excellence and creativity. My mission is to bridge the gap between sales and marketing, and to create a seamless customer journey that drives growth and retention.
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Head Of MarketingComfi.AiDubai, Ae -
Head Of MarketingQashio Jun 2024 - PresentDubai, Ae -
Head Of MarketingPayfuture May 2023 - PresentSingapore, Singapore, Sg -
Global Head Of Demand GenerationTerrapay Oct 2022 - Jan 2023London, GbImplementing Hubspot and lead gen activities to penetrate the payments and remittances market globally. Content creation, events, brand, lead gen playbooks and a single source of truth CRM system. -
Global Head Of MarketingAza Finance May 2021 - Sep 2022London, GbDriving demand generation, digital marketing and martech (salesforce) implementation. Working closely with the sales team to drive lead generation, build nurturing journeys and drive ROI. -
Performance Marketing Manager (Emea)Aza Finance Mar 2021 - Apr 2021London, GbResponsible for all demand generation and digital campaigns. Lead nurturing journeys using marketing cloud, lead scoring using pardot. Data analysis using datorama. -
Head Of MarketingBuyanyinsurance.Com Aug 2018 - Mar 2021Dubai, United Arab Emirates, Dubai, AeResponsible for lead generation, social media, brand strategy, content strategy and content creation, organic SEO, CRM management. Email marketing and automation. Paid social media for lead generation, partnership manager and business development.- Custodian of the AED375,000 marketing budget, led the launch of the website, introduced initiatives leading to a 100% increase in traffic.- Developed and implemented initiatives to reduce the cost per lead by 68% to AED29, and a 74% reduction to AED9 in pay per click, and a in a competitive market.- Led the automation of 90% of the sales process through the use of Agile CRM, thereby increasing sales.- Led the successful negotiations for an exclusive deal with DEWA, to offer a 7% discount to all DEWA customers.- Conceptualised and launched B2B campaign on LinkedIn – leading to the addition of large Corporates (Careem, Deyaar, Red Bull, Sony) to the portfolio- Devised the content and social media calendar and grew the follower base and engagement levels by 45%- Partnered with local brands to create a "Car Owners Toolkit" offering exclusive discounts to people who purchased motor insurance from us- Created the sales strategy, trained the sales team and conducted daily meetings to ensure targets were achieved- HR duties such as career plans for employees, HR handbook and employee morale- Search and pitching to potential investors -
Head Of MarketingJudopay Jul 2017 - Apr 2018London, England, GbTo generate leads and re-launch Judopay with the newly appointed CEO- Increased lead generation by 70% (revenue of 1.3 million GBP)- Instrumental in developing the relationship with Lloyds Cardnet- Introduced and developed the relationship with Judopay and the Emerging Payments Association- Led the negotiations with Visa USA and Visa UK, to finalise the official relationship between the organisations- Built the Hubspot sales and marketing infrastructure -
Digital Marketing ManagerEconsultancy (Contract) Jan 2017 - Jul 2017My role was to report on the changes the marketing team needed to make to be more efficient.- Launched Modern marketer campaign and generated over 1000 leads- Automated lead generation through pardot- Developed email templates for the training team- Collaborated with the marketing teams from the whole of Centaur to create a marketing training advisory board and cross sell training- Worked with marketing operations to solve the issues between marketing and sales
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Digital Marketing Manager (B2B Marketing In A Digital Transformation Team)Tes Feb 2015 - Dec 2016Sheffield, England, GbDigital Marketing Manager for TES Recruitment Services responsible for:- Wrote the marketing strategy and executed it- Delivered Tes.com/recruit, attracted 150,000 unique visits in 3 months- Product marketing (value proposition, creative, launch, UX, Focus groups)- Internal communications - Lead generation : £520k generated in 6 months; 75% of the TES school portal achieved in 3 months of launching- Managed a budget of £1 million- Responsible for social media and content, including customer videos- Speaker at BETT and GESS (UK and Dubai)- Product marketing / product launches (UK and Dubai)- Customer Success and customer lifecycle including subscription sign ups- Working with the organisation to go through digital transformation- Salesforce Integration- Email marketingPart of the team that contributed to winning the OnRec "Best online candidate experience" -
Digital Marketing Manager (Contract)Lorien Resourcing Sep 2014 - Dec 2014100 Bishopsgate, London, Gb- To manage the bids for Lorien Resourcing and Vertical IT- Evaluated and created a project and marketing plan for 2015- Social Media training for key members of staff- Created a content plan for 2015 for Vertical IT and Lorien- Support with presentations, job boards and new ways to source candidates -
Global Brand Manager For Computer Futures (Contract)Sthree Plc May 2014 - Aug 2014London, England, Gb- Re-designed the Computer Futures website to align with the customer journey- Wrote the marketing strategy for 2014/2015 and created an executable plan- Re-wrote collateral and changed branding in line with the website and latest trends- Email templates- Lead generation processes to increase lead fulfilment. -
Digital Marketing Manager (Contract)Source Lf Feb 2014 - May 2014London, London, Gb- Support the social media manager and agency to create a content strategy to generate more candidates and open new opportunities with potential new clients- Playbook on Event creation and how to maximise it for lead generation -
Digital Marketing, Events & Social Media ManagerSalt Sep 2011 - Dec 2013London, Greater London, Gb*Won the NORA award 2013 for Best Small Agency Recruitment Website *Won the MARA 2012 for Best Recruitment WebsiteDigital marketing, events and social media manager with recruitment, education and I.T experience.Skillset:- Won MARA awards (2012) Best Recruitment Website- Won NORA award (2013) Best Small Recruitment Agency website- CMS management - Strategy - ROI on advertising- SEO/PPC/SEM- Content creation- Video recording/editing- Collateral design/content- Tenders/Proposals- Intranet- Full event management - Client Paid Events, Round tables, breakfast briefings - Internal Events- Organising & managing Networking Events- Social Media training-PRSalt is a specialist recruitment consultancy that represents everything that is innovative and emerging in the digital and software world – be it ecommerce and customer insight, digital marketing or web technologies; we truly understand the challenges and opportunities of digital transformation. -
Marketing Executive - Infosecurity EuropeReed Exhibitions May 2010 - Sep 2011Richmond, Surrey, GbMarketing Executive for Infosecurity Europe event, Europe's Number 1 Information Security Event- Social media including video content- Monetised video content and generated close to £20k revenue- Saved £15k on advertising spend- Gained over 500 C suite managers from a LinkedIn campaign initiated by me- Won the award for Innovation- Roving reporter at the events -
Marketing & Sales ManagerIntellisource Ltd Mar 2009 - Apr 2010GbIntellisource specialises in providing ICT solutions into the education industry. - Website design- Content for the website and emails, - Blog creation- Social Media- Channel partner marketing with Steljes. - Key partner for Building Schools for the Future initiative -
Sales, Marketing, Communications And Pr ManagerMichael Bailey Associates 2007 - 2008London, England, Gb- I was responsible for outlining and executing MBA's Marketing, Communications & PR strategy for 2008.- Re-designing the website and introducing French and German translations of the website and content.- SEO in English, French and German to gain market share- Redefined the brand and values- Corporate communications- Event Management -
It Recruitment Specialist (Sales Manager)Computer Futures Solutions Sep 2003 - Dec 2007London, Gb
Ash Bhamra Skills
Ash Bhamra Education Details
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Kingston UniversityIt
Frequently Asked Questions about Ash Bhamra
What company does Ash Bhamra work for?
Ash Bhamra works for Comfi.ai
What is Ash Bhamra's role at the current company?
Ash Bhamra's current role is Head of Marketing.
What is Ash Bhamra's email address?
Ash Bhamra's email address is as****@****alt.com
What is Ash Bhamra's direct phone number?
Ash Bhamra's direct phone number is +44 20 7269*****
What schools did Ash Bhamra attend?
Ash Bhamra attended Kingston University.
What skills is Ash Bhamra known for?
Ash Bhamra has skills like Marketing Management, Direct Marketing, E Commerce, Social Media, Strategic Partnerships, Web Marketing, Salesforce.com, B2b, Online Marketing, Digital Strategy, Content Management, Account Management.
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