Providing brand strategy & consultation, digital communications and campaign development to unique and innovative brands.

• Planning, developing and organising marketing campaigns to support business growth objectives.• Management of marketing campaigns : Google Display & Search, Pay per click, Facebook, Instagram, LinkedIn, Pinterest, TikTok.• Website management, optimisation and UX.• EDM marketing.• Conducting regular data analysis and measuring campaign performance against predefined metrics.• Presenting regular reports on brand performance.• Using consumer data to predict and identify current and future consumer trends.• Identifying new growth opportunities through market research.• Developing and measuring KPIs for digital channels.• Optimising marketing campaigns for highest return on investment.• Media buying across digital channels.• Business as usual brand management; EDMs, journeys, digital channels.• Platform management: integrations and account management.• Data and privacy governance.

During a high growth period for the company, I worked closely with the directors to develop their B2B marketing strategy. Including support for the brand management team with content, product launches and media exposure. Additionally, I developed opportunities for earned media to increase brand awareness and profiled the personal brand of the company directors. • Marketing Strategy• Develop creative for B2B communications• Earned media exposure• Digital strategy and content management

• Account Management and creative workflow management of agency. • Ensured consistency across systems and provided a single point of planning, control, and reporting. • Responsible for the management of all creative and production assets, approval processes, task management, costs, and reporting.• Procurement of talent across multi-disciplines Clients included:• Carriageworks • Sydney Opera House• Art Gallery of New South Wales• State Opera South Australia• Sydney Symphony Orchestra• Sydney Living Museums• Newcastle Council (Tourism)

• Leading product development jobs for clients. • Managing day-to-day of full stack dev team and designers.• Business Development for top tier clients. • Account management for top tier clients.• Brand Management for studio.

Brand and product management across national specialty coffee Brand. • Packaging• Point of Sale• App• Website & CMS• EDM• Social Media• B2B market plans• In-store experiences• Training cycle plans and production• Go to Market product planning • Press & MediaManagement of advertising projects, design and production packaging design and inventory management, implementation of brand strategy for wholesale supply and in-store digital content strategy. Launch team for Kick-starter Huskee project, developing tone of voice, brand and digital launch implementation. Opened Australia’s first digital only payment retail store, secured earned media for the brand across Nine, ABC, Collective Magazine, Start Up Creative Magazine and podcasts.

Marketing management across three major international conferences. Management of advertising projects, delivery of global communications, implementation of communication and advertising campaigns across yearly ticketing schedule and on a National and Global level across conference territories : USA, Ukraine, London, Cape Town. Planning strategy including partnership management, internal and external communications, as well as budget and timeline management for departments.Visual and creative direction across print, signage, copy, email, photography, advertising, web & social media.

Managing the Marketing and Communications of South-Australasia largest conference of 19,000 delegates.• Go to market strategies• Budgets and growth forecasting• Media buying• Production• Direct Mail• Website & CMS• EDM• Social Media• Conference collateral: signage; billboards, city flags, way finding signage, delegate assets, posters, expo, seat drops, conference bags, guest relations.• Copywriting and Content development• Corporate communications• Annual ReportBuilding Prep tasks were included in this role, changing over signage and ensuring all local locations were communicating the same message. Editing and proofing all text based content for email campaigns from Hillsong, and contributing to content management within the website alongside managing social media accounts for Colour conference.