Ashley Walter Email & Phone Number

Lead the Resort & Hospitality Management Program, driving strategic initiatives, fostering industry partnerships and ensuring student and program success• Strategic Leadership: Develop and execute comprehensive strategic plans to enhance program curriculum, industry partnerships, and student outcomes• Industry Partnerships: Cultivate strong relationships with industry leaders to secure internships, job placements and provide a platform for feedback• Marketing and Recruitment: Implement effective marketing and recruitment strategies to increase program visibility and attract top talent.

Bringing YouTube creative excellence to creative directors to create the most effective video for YouTube Media use and helping clients plan, strategize and implement YouTube campaign to meet their marketing goals.

• Identification and development of growth and Key Business Initiatives for three local and independent beverage brands• Development of Sales Go-To-Market roadmap, based on data driven analysis and insights on high priority accounts and market diversity opportunities • Lead Account Sales Strategy for quarterly sales tactics for QoQ grow through events, customer collaborations and exploration of new partnerships (golf courses, University Events and chain super markets, and large city events) • Presentation of 12 mo plan to grow current business through analysis and review of macro and micro trends and opportunities• Built and maintained new and existing important industry relationships

Mountain View, Ca, Us

• Consistently hit and overachieved on quarterly sales quota (avg. 104%)• Lead Go To Market Strategy for ‘Awareness & Consideration’ YouTube Ad formats for the Small & Medium Business (SMB) segmentation• Developed & delivered comprehensive learning curriculum and narratives to up-skill Sellers at scale on product positioning, implementation and upsell tactics• Maintained average CSAT of 4.6/5 on all trainings created and delivered to sellers• Seller Curriculum Lead for AMER region with Marketing & Sales Enablement team to dictate training needs to align with productpriorities and seller knowledge gaps (First Day of Business trainings, Seller one-sheeters, Guides on Seller Tools)• Lead Trainer and content director in Google Academy on Air: Increase Awareness, a customer facing digital livestream training series• Partnered with cross-functional teams to execute in Quarter priority projects (betas, product features, seller’s OKR infrastructure, external marketing events and trainings)• Lead the AMER Team Well-Being Pillar to foster a diverse, fair and psychologically safe team culture through deep insights and recommendations based on qualitative and quantitative data points

Mountain View, Ca, Us

-Managed a portfolio of Top Video Clients within the German WPP Agency group -Responsible of delivery of multi million video revenue across YouTube Reserve, Google Preferred & Auction -Develop YouTube business for TV heavy clients through strategic Brand planning and trainings-Growing DACH YouTube Clients through product trainings, YouTube workshops and campaign guidance and analysis-Managing multiple stakeholder relationships across internal teams (Technical, Go to Market, YouTube PMs, Marketing, Deals Teams, etc.) to drive video business Examples:- Lead Tennis and World Cup Sponsorship Program, scaled across Central Europe Market- Program Manager for Switzerland Google Preferred Program, identified in market opportunities for additional content needs-Hands- On Strategic Support for content & media strategy, through intensive Branding and Content workshops, partnerships with YT Creators -Adoption and implementation of Product Alphas and Betas to top growing YouTube clients

Austin, Texas, Us

Employee experience & success, as well as recruitment, programs manager responsible for supporting hiring managers, reporting on all recruitment activities, managing recruitment social media campaigns and improving new hire experiencesGreatly improved on-boarding and new hire first day experiences by re- evaluating and assessing recruitment and internal programs using various tools such as focus groups, surveys and 1:1 interviewsQuickly learned and adapted deep inside knowledge of Oracle Direct Initiatives and utilised it to develop an internal communications process

Bethesda, Md, Us

Oversaw and managed multiple supplier contracts throughout Europe Initiated cost saving opportunities by analysing and assessing current supplier contracts Coordinated and executed procurement activities between Europe and other continents while aligning with Marriott standardsConducted detailed spreadsheet analyses, reports and bid proposals to optimise current accounts and seek new opportunitiesImplemented Marriott driven initiatives directed by C-Level managersKey organiser for 2014 Marriott European Operations Conference, including 100+ vendors and 200+ attendees--------Member of the Europe Marriott Spirit to Serve Committee. The Committee is focused on five global social issues: poverty alleviation, the environment, community workforce development, the well-being of children, and global diversity and inclusion, we are responsible for internal and external company events and community service projects.

Bethesda, Md, Us

Awarded Employee of the Month in December 2010 and Employee of the Year for 2010.Coordinate, produce and manage Events for various organisations, associations and large corporations, including Fortune 500 CompaniesPrimary Contact for Clients (On-site, E-mail, Telephone).Proficiency towards detail to management corresponding to Banquet Order Sheets and Event InvoicesTrainer and mentor for new event colleagues and apprentice traineesAccountable for weekly event meetings with department managersAssisted in creating a Guest Event Survey to track feedback and improvementsMaintain individual high customer satisfaction scores

Brussels, Brussels, Be

Part of the opening team of the first "LPQ" restaurant introduced to Germany, in the metropolitan city of DüsseldorfLead, trained and coached an overall staff of 25+ employeesEnsured exemplary service quality standards by implementing employee trainingsBoosted low-revenue periods by developing and launching creative promotional strategiesPlanned, managed and controlled daily operations and achieved expected 7-digit revenues

Master Of Business Administration - Mba

Bachelor Of Science, Hospitality And Tourism Management With An Emphasis In Hotel Management

International Hotel Management