Ashley Walter Email and Phone Number
My passion for connecting and interacting with people has lead me to the most challenging and rewarding experiences throughout my career. It’s has taken me from my fast paced, career driven comfort zone in California; to Germany to open a restaurant and manage a team of people of a foreign language; to the headquarters of one of the most global Hotel companies; to a Tech giant in Ireland, whom I have relocated with back to California. These “out of the box” experiences have been the ultimate source and key to my professional development. I have been able to exploit my passion in building relationships through exceptional account management across varying regions and customers; strategic project management amongst cross-functional teams; and customer management solving relevant business problems. I have an analytical spark in me, in which I’m not afraid to dig into and hack apart data to identify true growth and/or efficiency opportunities. The challenge of understanding the story behind the data is riveting and is essential to understand in order to get to the root of any business problem.
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Resort & Hospitality Management Program- Program ManagerCollege Of Business And Economics At Boise State Mar 2023 - PresentLead the Resort & Hospitality Management Program, driving strategic initiatives, fostering industry partnerships and ensuring student and program success• Strategic Leadership: Develop and execute comprehensive strategic plans to enhance program curriculum, industry partnerships, and student outcomes• Industry Partnerships: Cultivate strong relationships with industry leaders to secure internships, job placements and provide a platform for feedback• Marketing and Recruitment: Implement effective marketing and recruitment strategies to increase program visibility and attract top talent. -
Youtube Media Strategy And Creative Excellence ConsultantAshwalt Consulting Feb 2022 - PresentBringing YouTube creative excellence to creative directors to create the most effective video for YouTube Media use and helping clients plan, strategize and implement YouTube campaign to meet their marketing goals.
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Member Board Of DirectorsProject Flux Dance Apr 2022 - Present
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Sales Business DevelopmentEsto Indie - An Independent Beverage Co-Op Apr 2022 - Mar 2023• Identification and development of growth and Key Business Initiatives for three local and independent beverage brands• Development of Sales Go-To-Market roadmap, based on data driven analysis and insights on high priority accounts and market diversity opportunities • Lead Account Sales Strategy for quarterly sales tactics for QoQ grow through events, customer collaborations and exploration of new partnerships (golf courses, University Events and chain super markets, and large city events) • Presentation of 12 mo plan to grow current business through analysis and review of macro and micro trends and opportunities• Built and maintained new and existing important industry relationships
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Youtube Go To Market Strategy, AmericasGoogle Feb 2019 - Mar 2022Mountain View, Ca, Us• Consistently hit and overachieved on quarterly sales quota (avg. 104%)• Lead Go To Market Strategy for ‘Awareness & Consideration’ YouTube Ad formats for the Small & Medium Business (SMB) segmentation• Developed & delivered comprehensive learning curriculum and narratives to up-skill Sellers at scale on product positioning, implementation and upsell tactics• Maintained average CSAT of 4.6/5 on all trainings created and delivered to sellers• Seller Curriculum Lead for AMER region with Marketing & Sales Enablement team to dictate training needs to align with productpriorities and seller knowledge gaps (First Day of Business trainings, Seller one-sheeters, Guides on Seller Tools)• Lead Trainer and content director in Google Academy on Air: Increase Awareness, a customer facing digital livestream training series• Partnered with cross-functional teams to execute in Quarter priority projects (betas, product features, seller’s OKR infrastructure, external marketing events and trainings)• Lead the AMER Team Well-Being Pillar to foster a diverse, fair and psychologically safe team culture through deep insights and recommendations based on qualitative and quantitative data points -
Youtube Sales Account Manager, GermanyGoogle Jan 2016 - Feb 2019Mountain View, Ca, Us-Managed a portfolio of Top Video Clients within the German WPP Agency group -Responsible of delivery of multi million video revenue across YouTube Reserve, Google Preferred & Auction -Develop YouTube business for TV heavy clients through strategic Brand planning and trainings-Growing DACH YouTube Clients through product trainings, YouTube workshops and campaign guidance and analysis-Managing multiple stakeholder relationships across internal teams (Technical, Go to Market, YouTube PMs, Marketing, Deals Teams, etc.) to drive video business Examples:- Lead Tennis and World Cup Sponsorship Program, scaled across Central Europe Market- Program Manager for Switzerland Google Preferred Program, identified in market opportunities for additional content needs-Hands- On Strategic Support for content & media strategy, through intensive Branding and Content workshops, partnerships with YT Creators -Adoption and implementation of Product Alphas and Betas to top growing YouTube clients -
Board MemberCamp Gloss // Grit. Leadership. Opportunity. Self. Service Jan 2020 - Aug 2021 -
Project Manager- Oracledirect EmeaOracle Aug 2014 - Nov 2015Austin, Texas, UsEmployee experience & success, as well as recruitment, programs manager responsible for supporting hiring managers, reporting on all recruitment activities, managing recruitment social media campaigns and improving new hire experiencesGreatly improved on-boarding and new hire first day experiences by re- evaluating and assessing recruitment and internal programs using various tools such as focus groups, surveys and 1:1 interviewsQuickly learned and adapted deep inside knowledge of Oracle Direct Initiatives and utilised it to develop an internal communications process -
Procurement ManagerMarriott International Aug 2012 - Apr 2014Bethesda, Md, UsOversaw and managed multiple supplier contracts throughout Europe Initiated cost saving opportunities by analysing and assessing current supplier contracts Coordinated and executed procurement activities between Europe and other continents while aligning with Marriott standardsConducted detailed spreadsheet analyses, reports and bid proposals to optimise current accounts and seek new opportunitiesImplemented Marriott driven initiatives directed by C-Level managersKey organiser for 2014 Marriott European Operations Conference, including 100+ vendors and 200+ attendees--------Member of the Europe Marriott Spirit to Serve Committee. The Committee is focused on five global social issues: poverty alleviation, the environment, community workforce development, the well-being of children, and global diversity and inclusion, we are responsible for internal and external company events and community service projects. -
Corporate Event ManagerMarriott International Apr 2010 - Jul 2012Bethesda, Md, UsAwarded Employee of the Month in December 2010 and Employee of the Year for 2010.Coordinate, produce and manage Events for various organisations, associations and large corporations, including Fortune 500 CompaniesPrimary Contact for Clients (On-site, E-mail, Telephone).Proficiency towards detail to management corresponding to Banquet Order Sheets and Event InvoicesTrainer and mentor for new event colleagues and apprentice traineesAccountable for weekly event meetings with department managersAssisted in creating a Guest Event Survey to track feedback and improvementsMaintain individual high customer satisfaction scores -
Operations ManagerLe Pain Quotidien Sep 2009 - Apr 2010Brussels, Brussels, BePart of the opening team of the first "LPQ" restaurant introduced to Germany, in the metropolitan city of DüsseldorfLead, trained and coached an overall staff of 25+ employeesEnsured exemplary service quality standards by implementing employee trainingsBoosted low-revenue periods by developing and launching creative promotional strategiesPlanned, managed and controlled daily operations and achieved expected 7-digit revenues
Ashley Walter Education Details
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Boise State UniversityMaster Of Business Administration - Mba -
San Diego State UniversityHospitality And Tourism Management With An Emphasis In Hotel Management -
Iu International University Of Applied SciencesInternational Hotel Management
Frequently Asked Questions about Ashley Walter
What company does Ashley Walter work for?
Ashley Walter works for College Of Business And Economics At Boise State
What is Ashley Walter's role at the current company?
Ashley Walter's current role is Program Manager | MBA | Ex-Google.
What schools did Ashley Walter attend?
Ashley Walter attended Boise State University, San Diego State University, Iu International University Of Applied Sciences.
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