Ashwani Kumar Email & Phone Number

United Arab Emirates

Head of Online Business-Samsung Gulf ElectronicsManaging 3 pillars of Online Business- eStore, Pure Players (Amazon/Noon) & e-retailersResponsibilities• Develop & Implement the SGE online business strategy in line with the overall strategy of the company.• Expand the channel (both direct and indirect) that SGE can use to reach the target audiences for online sales conversions.• Develop & Execute business plans for ecommerce across both marketing & sales… Show more Head of Online Business-Samsung Gulf ElectronicsManaging 3 pillars of Online Business- eStore, Pure Players (Amazon/Noon) & e-retailersResponsibilities• Develop & Implement the SGE online business strategy in line with the overall strategy of the company.• Expand the channel (both direct and indirect) that SGE can use to reach the target audiences for online sales conversions.• Develop & Execute business plans for ecommerce across both marketing & sales functionsAchievements• Set up the complete Samsung D2C (Direct to consumer) ecommerce website with a revenue growth of 115% by 2020• Implemented a D2C promotion strategy fully integrating sales & digital marketing functions thereby achieving high ROAS for such promotions• Achieved an overall growth of 166% for IM Online Sales Show less

United Arab Emirates

Responsibilities• Part Leader- Sales for organized retail channel (Direct • Business) for UAE managing a monthly turnover of USD 25 Million.• Contract Negotiation & finalization with all direct business partners.• Joint Business Planning/Sales Promotion PlanningAchievements• Successfully implemented direct sales strategy with key Organized Retail partners• Converted 85% of UAE-OR business to direct, thereby saving the organization approx 15-20 Million USD per annum

Dubai, Uae

Dubai

Roles & Responsibilities: Category Management-Notebooks, Netbooks, Tablets, Desktops across 23 stores of Jumbo in UAE.➢ Handling entire IT Hardware Category (Notebooks, Tablets, and Desktops) across 23 stores. Responsible for brands like HP, Apple, DELL, Acer, Lenovo, Toshiba, Samsung, LG, Asus, Packard Bell, Fujitsu, Motorola, ➢ Full P&L responsibility➢ Product/Vendor Selection➢ Gross Margin Responsibility, Inventory Management, Product Mix Selection➢ Identifying areas of… Show more Roles & Responsibilities: Category Management-Notebooks, Netbooks, Tablets, Desktops across 23 stores of Jumbo in UAE.➢ Handling entire IT Hardware Category (Notebooks, Tablets, and Desktops) across 23 stores. Responsible for brands like HP, Apple, DELL, Acer, Lenovo, Toshiba, Samsung, LG, Asus, Packard Bell, Fujitsu, Motorola, ➢ Full P&L responsibility➢ Product/Vendor Selection➢ Gross Margin Responsibility, Inventory Management, Product Mix Selection➢ Identifying areas of improvement and earning avenues like branding, road shows➢ Organizing regular product training for the sales staff Show less

Dubai

largest store in Jumbo network with an area of 27,000 sq ft and average annual turnover of AED 170 MillionPlanning & Forecasting: Analyzing sales trends in terms of overall store and category, measuring and monitoring Key Performance Indicators (KPI's)Inventory Management: Ensuring optimum level of stocking and monitoring store stocking at SKU levelBudgeting: Breakdown of store targets into department wise, section wise and assigning it to the sales staffPeople Management:… Show more largest store in Jumbo network with an area of 27,000 sq ft and average annual turnover of AED 170 MillionPlanning & Forecasting: Analyzing sales trends in terms of overall store and category, measuring and monitoring Key Performance Indicators (KPI's)Inventory Management: Ensuring optimum level of stocking and monitoring store stocking at SKU levelBudgeting: Breakdown of store targets into department wise, section wise and assigning it to the sales staffPeople Management: Managing a staff of 120 employees at Jumbo Electronics' largest store (turnover) at Mall Of The Emirates, liaising with vendors for brand merchandisers, ensuring proper staffing levels and planning staff incentive schemes. Show less

Roles & Responsibilities: Category Management of Multimedia products, IT accessories & peripherals and Mobile phones (Samsung, Motorola, Imate) across 23 stores of Jumbo in UAE.Handled product categories like Mobile Phones (Samsung, Motorola, Imate) MP3, MP3 accessories (iPod, Creative, Iriver, Zune, etc), Printers (HP, Samsung, Brother, Lexmark), Hard disk drives (WD, Seagate, Maxtor, Lacie, etc), Networking solutions (Linksys, Netgear, Belkin), IT peripherals (Logitech… Show more Roles & Responsibilities: Category Management of Multimedia products, IT accessories & peripherals and Mobile phones (Samsung, Motorola, Imate) across 23 stores of Jumbo in UAE.Handled product categories like Mobile Phones (Samsung, Motorola, Imate) MP3, MP3 accessories (iPod, Creative, Iriver, Zune, etc), Printers (HP, Samsung, Brother, Lexmark), Hard disk drives (WD, Seagate, Maxtor, Lacie, etc), Networking solutions (Linksys, Netgear, Belkin), IT peripherals (Logitech, Creative, Microsoft; and software across 23 storesFull P&L responsibilityProduct/Vendor SelectionGross Margin Responsibility, Inventory Management, Product Mix SelectionIdentifying areas of improvement and earning avenues like branding, road showsOrganizing regular product training for the sales staff Show less

Bangalore

Roles & Responsibilities: Management of Retail Operations & Sales & Distribution of Audio Video/Home Appliance Products

Strategic Marketing Management ( In Digital World)

Strategic Marketing Management program with focus on Digital Marketing, E commerce.

Pgdbm/Mba, Sales & Marketing

B.Sc Engineering, Mining Enginering