We at Lahag produce all kinds alcoholic beverages like Whisky, Rum, Gin, Vodka, Brandy, Liqueurs and "Ready to drink" carbonated alcoholic beverage. We have eight distilleries and bottling units in various parts of Indian subcontinent and a state of the art RTD plant for producing "Ready to Drink" Carbonated Alcoholic Beverages.My profile includes Sales and Marketing operations, Business Planning, Financial Planning, Funds Generation, Production Planning, Production and Sales Forecasting, Raw and Packaging Material Procurement coordination, Inventory Management, Production Units' coordination, Distribution Network, Team Building and coordination, New Brand Development, Brand Building, Corporate Branding, New Business Development, Franchisee Business Model, Joint Venture Business Model, International Business Development, Third Party Bottling (Domestic and International), Market Information, Data Mining, Data Analysis, Strategic Planning, Monitoring, Handling Critical Issues, Problem Solving, Official Matters related to Excise and othe Govt. Departments.

Heading a group of Higher Educational Institutes related to management and technical streams. Responsible for overall Operations of the group institutes, coordinating with affiliated Universities and All India Council of Technical Education. Responsible for running all the group institutes as per the guidelines of affiliated Universities and AICTE with constant efforts on giving quality education and doing value addition by organising of educational seminars, personality development programmes.

Heading the Organisation. Responsible for Business Planning, Business Development, Operations,Organisation Expansion, Profit Centres, Administration, team building, team motivation, exploring new business avenues, consolidation of existing business.

Affiliated as Sales Promoter with M/s Radico Khaitan Ltd for promoting sales of International WINES in Indian Market for the World's largest Wine Producing Company "E & J GALLO WINERY" of California, USA. Also responsible for handling a sales team, distribution network, brand building, retail marketing, brand placement, on premise and off premise promotions, event sponsorship, branding, door to door marketing.

Responsible for handling sales & marketing operations in North Indian States of Company's International Liquor Brands along with Indian liquor brands. Also responsible for handling a sales team along with a sale distribution network. Production and sales forecasting, sales planning, team motivation, achievement of sales targets, on premise and off premise promotions, organising of brand promotion events, brand building, financial planning, funds generation, payment collection follow up, aggressive market follow up and business assessment from time to time by closely monitoring competitors' activities.

Responsible for giving significant contribution in making of an "All India Sales and Marketing - Business Plan" to Launch Company's International & Indian Made Foreign Liquor Brands in Indian Market. During my tenure my major assignment was to visit each and every State of India covering all the major towns in each state except the Dry States and made a complete survey report of liquor business in India. I was also responsible to look for possible Tie-Ups for local production and settings up a distribution network by shortlisting of parties for the same. In addition to it I was deeply involved in Brand Development, financial planning, sales forecasting and planning for brand promotion activities.

Responsible for handling sales and distribution network of the existing brands, handling of sales team, brand building, business development, on premise promotions, production and sales forecast, achievement of sales targets, market feedback and analysis, data collection and advance future planning. New brand launch, budgeting, target markets, consumer oriented promotional programmes.

Introducing of new IMFL range of brands, settings up of a distribution network, team building, brand building, business development, on premise promotions, production and sales forecast, achievement of sales targets, market feedback and analysis, data collection and advance future planning.

Responsible for selling and promoting company's liquor brands and handling of distribution network in Chandigarh UT and State of Himachal Pradesh market for the same. Formulation of trade schemes, handling of brand promotion activities, on premise activities, achievement of sales targets, feedback on competitors activities, collection of market data, fund flow management, sales planning and forecasting.

Responsible for selling and promoting company's liquor brands and handling of distribution network in Punjab market for the same. Achievement of sales targets, feedback on competitors activities, collection of market data.