Ashwani Srivastava Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Intrusted with heading Accessories,Home & BPC portfolio for Myntra and Flipkart Private Label.Targeted with delivering massive growth across portfolio based on previous performance along with relaunch of multiple BU's with right set of Product, Branding, Supply Chain and Sell strategies.Building Trolley Bags/ Suitcases business with strong Supply chaine across platforms under Private Label portfolio.

Bengaluru, Karnataka, India

Promoted as Deputy Director to Head both Footwear & Accessories category.Delivered ~100% YoY growth in Sports and Casual category brandsScaling growth with low risk business ModelDelivered 80% Growth YoY for 2 consecutive Yrs. for Hrx Sports Footwear.

Bengaluru, Karnataka, India

Heading Footwear Category for Private Label Business @Flipkart Part of House of brands Leading PnL of 12+ Licenses across all segments for the Footwear category and 16+ Private Brands to deliver YoY growth of 300% with +Ve contribution margin.Creating strategies to scale brands/License to 50cr+ GMV.Developed uninitiated category licenses like Killer, Provogue in Footwear category on Marketplace model creating opportunities for sellers to grow while business operates on +Ve margin.Leading Teams to deliver right product at right time with right selling strategy. Brand portfolio includes - Roadster, Hrx by Hrithik Roshan, Killer, Ducati, Slazenger, French Connection, Kenneth Cole, Provogue, Metronaut and more.

Bengaluru Area, India

Brand Manager- Mid Premium FootwearLaunching 3 New Private Brands..in Footwear & Accessories Category. Building Women/Kids Footwear Category at AJIO.Managing 40cr omnichannel business for Trends Footwear @AJIO.Private Label (Women Footwear & Kids Footwear)- AJIO Online & Offline-Handling Buying & Sourcing operations for AJIO women Footwear private label (Online & Offline) -Developing vendor base for seasonal procurement basis styling signature, capacity & efficiency. Negotiating for best in cost and deriving competitive MRP for the products. - Developing SOP's and SLA's for complete process in design to sales.- Contributing towards range architecture development and range planning with trend analysis report.- Managing Product development, vendor management and category management operations, ensuring timely deliveries.- Handling china procurement matrices with cost negotiations,delivery planning and range selection.- Analyzing sales pattern and responsible for monthly/Annual Booking revenue & Gross margin targets.*Building Kids Footwear Portfolio @AJIO.-----------------------------------------Exclusive Brands/White Labels (Women Footwear)- National Brands- Developing Exclusive brands/White Labels @Ajio. Driving P&L analytics with competitive MRP's, good margins & Exclusive range.- Responsible for delivering monthly Booking revenue and Gross Margin Targets.- Building brands with fashionable range with exclusivity converting maximum FPST for the category.- Negotiating for best in cost and deriving competitive MRP.- Analyzing daily, weekly, monthly sales data to understand sales promoters and proactively take actions to achieve defined targets.- Planning sales strategy and Liquidation plans, providing active support for marketing calendar at active site real states to improvise sale figures.- Expanding exclusive brand base to achieve revenue contribution of 45% in National Brands- Women Footwear.

Bengaluru Area, India

Category Management for National brands & White Labels - Women Footwear Category.Part of early core team at Ajio.com handling brands for Women Footwear Category. Built category from early stage with curated and exclusive product range.- Developing range architecture based on season plans, revenue targets at brick & price level.- On-boarding Brands with desired fashion quotient & position drivers.- Margin negotiation and Trade terms finalization with Brands (OR and SOR) and Transfer price negotiation with Exclusive brands, getting best in commercial for the category.- Monitoring merchandise mix in buying at Brick level & Brand level at the site.- Inventory Management - Maintaining optimum inventory for all brands, and timely execution of returns / Stock Correction - Explore brand with high fashion products in good quality for Exclusive range tie-ups.- Ensuring timely transfer of products from the Vendor to the DC, timely shoot, content writing till product go live on the website.- Developed women footwear exclusives across all sub categories with more than 1.5K options. - Entrusted with Exclusive Product Range (White Label) development from Brands & manufacturers, ensuring best in commercials and maintaining strategic MRP for best customer experience.

Gurgaon, India

Manager Category operations for 20+ Subcategories including Fashion accessories like Belts,Wallets,Sunglasses,Foot-care & Shoe-care products across 1400+Stores- Ensuring first and foremost concept of "Right Product,Right price, Right Time & Right Place" for the category.- Ensuring Pricing is in line with the market and highlighting products which are a USP of the brand in coordination with the marketing & VM Team.- OTB Planning and Coordination with Number of lines to be infused on monthly/quarterly basis- Range planning based on current market trends and category gaps. Including various parameters of Target market segment, price point analysis, Geographical requirement's and product sell through potential- Maintaining Gatekeeper Margin ratio/FWC- Forward week cover on stock for category.- Developing New vendors to get versatility in products and Efficiency of supplies.- Drafting Business plan of category growth Monthly/Bi-monthly explaining various ventures of category development and getting maximum out of the current offered range.- Coordinating with distribution team to get best in products for stores with optimum requirement. - Coordinating with sourcing time for delivery timeline on orders placed and quality remarks if any.- Planning various promotions during peak shopping seasons to encourage increased footfall and to liquidate season-sensitive merchandise (Inventory Management).- Responsible for Achievement of Planned Sales, Season Sell Thru, Gross Margins and Stock Turn for the Brand.Strategy - Ensuring that financial plans are developed in line with market trends, balancing risks and opportunities; to develop contingency plans to achieve net margin for category and maximize profitability controlling overall stocks at the budgeted norms.

New Delhi

Private Label sourcing for Leather Footwear and Accessories categoryRange planning for Domestic Sourcing/Buying of Footwear & Leather accessories Selection of products from vendor catalog to Improvise website VM and promote category with wide range of products.Identifying Potential Luxury\Elite domestic Brands and getting them on board.Budgeting, Buy Plan.Merchandise & Assortment planningLiaising with suppliers to have best in commercials.Participation with Marketing, Operation to enhance category performance.

Gurgaon,Haryana

Handling Merchandising responsibilitiesDealing clients diversified from America to Europe to Asia pacific region.Managing Key Accounts likes Steve Madden,El Corte Ingles,Whistles,Wanted,L-SAG.

Micromasters In Business Management, Business Administration, Pursuing

Activities and Societies: Operations Management People Management Corporate Finance Accounting for decision making Marketing Management.

Ug In Footwear Technology, Fashion Merchandising (Footwear), A

Activities and Societies: Craft Seminar Debate Design Seminars & Workshops Buying,Merchandising

Bachelor Of Science (Bs), Chemistry,Physics

Intermediate, Mathematics And Computer Science, A

Activities and Societies: Active participation in Co-curricular activities. Debate team.