Ashwani Srivastava Email and Phone Number
Brand Management, Buying/Category Management professional with 13+ yrs of experience in , Merchandise Buying & Planning, Sourcing, Vendor Development and Trend Analysis. Equipped with a solid education in Footwear/Accessories (Merchandising).# Solid Product Knowledge in Footwear & Accessories Category.# Developed Private Label business & Domestic vendor base in Premium & Luxury brands for Elitify.Com# Built Product range for Accessories category differential from core range to promote youth purchase at Bata India. Managing buying of 24+ Subcategories for 1300+ stores.# Built and managed vendor base for Women & Kids Footwear Category at AJIO Private Label with both Online & Offline presence.# Spearheaded building Exclusive/White Label portfolio at AJIO as P&L owner, season on season developing range synonyms with high fashion contributing ~ 50% to National brand portfolio.#Scaling Private Brands & License brands at Flipkart with YoY growth of 3x.#Built high performing teams to deliver growth 📈 across organisation.----------------------------------# Driven to work with Startup & Retail Mammoths to contribute in building differential product range and amplifying margins with my skill-set in Buying/Sourcing.# My Ownership attitude has always helped me getting things done, despite of lack of resources or organizational challenges.# Coming up product and process ideas have always been my core strength as a ladder to build a wider and smoother running business portfolio and lead to target growth achievement.# Working across multiple formats of Retail business Brick and Mortar as well as E commerce has given me insight to key factors of growth for category and consumer behavior.# Natural eye for product. Proficiency in product selection on basis of customer age segment, season, geographical scenario, customer interest, buying capacity.-----------------------------------Interested In roles of Category Management/Buying/Product Merchandising/Private Label Building/Business Management in Categories of Footwear & Accessories. Angel Investment
Myntra
View- Website:
- myntra.com
- Employees:
- 17100
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Head- Private Label (Accessories, Luggage,Home And Bpc) | Flipkart And Myntra | Licenses And Private BrandsMyntraBengaluru, Ka, In -
Head- Private Label (Accessories, Luggage,Home & Bpc) | Flipkart & Myntra | Licenses/Private BrandsMyntra Apr 2024 - PresentBengaluru, Karnataka, IndiaIntrusted with heading Accessories,Home & BPC portfolio for Myntra and Flipkart Private Label.Targeted with delivering massive growth across portfolio based on previous performance along with relaunch of multiple BU's with right set of Product, Branding, Supply Chain and Sell strategies.Building Trolley Bags/ Suitcases business with strong Supply chaine across platforms under Private Label portfolio. -
Deputy Director- Private Label (Non-Apparel) | Flipkart | Licenses & Private Brands | Category MgMyntra Oct 2023 - Apr 2024Bengaluru, Karnataka, IndiaPromoted as Deputy Director to Head both Footwear & Accessories category.Delivered ~100% YoY growth in Sports and Casual category brandsScaling growth with low risk business ModelDelivered 80% Growth YoY for 2 consecutive Yrs. for Hrx Sports Footwear. -
Private Label (Footwear) | House Of Brands | Flipkart | Licenses & Private Brands | Category MgMyntra Aug 2021 - Apr 2024Bengaluru, Karnataka, IndiaHeading Footwear Category for Private Label Business @Flipkart Part of House of brands Leading PnL of 12+ Licenses across all segments for the Footwear category and 16+ Private Brands to deliver YoY growth of 300% with +Ve contribution margin.Creating strategies to scale brands/License to 50cr+ GMV.Developed uninitiated category licenses like Killer, Provogue in Footwear category on Marketplace model creating opportunities for sellers to grow while business operates on +Ve margin.Leading Teams to deliver right product at right time with right selling strategy. Brand portfolio includes - Roadster, Hrx by Hrithik Roshan, Killer, Ducati, Slazenger, French Connection, Kenneth Cole, Provogue, Metronaut and more. -
Category Manager - Private Label & Exclusive Brands- Women & Kids (Footwear & Accessories)Ajio.Com Dec 2016 - Aug 2021Bengaluru Area, IndiaBrand Manager- Mid Premium FootwearLaunching 3 New Private Brands..in Footwear & Accessories Category. Building Women/Kids Footwear Category at AJIO.Managing 40cr omnichannel business for Trends Footwear @AJIO.Private Label (Women Footwear & Kids Footwear)- AJIO Online & Offline-Handling Buying & Sourcing operations for AJIO women Footwear private label (Online & Offline) -Developing vendor base for seasonal procurement basis styling signature, capacity & efficiency. Negotiating for best in cost and deriving competitive MRP for the products. - Developing SOP's and SLA's for complete process in design to sales.- Contributing towards range architecture development and range planning with trend analysis report.- Managing Product development, vendor management and category management operations, ensuring timely deliveries.- Handling china procurement matrices with cost negotiations,delivery planning and range selection.- Analyzing sales pattern and responsible for monthly/Annual Booking revenue & Gross margin targets.*Building Kids Footwear Portfolio @AJIO.-----------------------------------------Exclusive Brands/White Labels (Women Footwear)- National Brands- Developing Exclusive brands/White Labels @Ajio. Driving P&L analytics with competitive MRP's, good margins & Exclusive range.- Responsible for delivering monthly Booking revenue and Gross Margin Targets.- Building brands with fashionable range with exclusivity converting maximum FPST for the category.- Negotiating for best in cost and deriving competitive MRP.- Analyzing daily, weekly, monthly sales data to understand sales promoters and proactively take actions to achieve defined targets.- Planning sales strategy and Liquidation plans, providing active support for marketing calendar at active site real states to improvise sale figures.- Expanding exclusive brand base to achieve revenue contribution of 45% in National Brands- Women Footwear. -
Asst.Category Manager-Footwear (Women) I National Brands & White LabelAjio.Com Oct 2015 - Dec 2016Bengaluru Area, IndiaCategory Management for National brands & White Labels - Women Footwear Category.Part of early core team at Ajio.com handling brands for Women Footwear Category. Built category from early stage with curated and exclusive product range.- Developing range architecture based on season plans, revenue targets at brick & price level.- On-boarding Brands with desired fashion quotient & position drivers.- Margin negotiation and Trade terms finalization with Brands (OR and SOR) and Transfer price negotiation with Exclusive brands, getting best in commercial for the category.- Monitoring merchandise mix in buying at Brick level & Brand level at the site.- Inventory Management - Maintaining optimum inventory for all brands, and timely execution of returns / Stock Correction - Explore brand with high fashion products in good quality for Exclusive range tie-ups.- Ensuring timely transfer of products from the Vendor to the DC, timely shoot, content writing till product go live on the website.- Developed women footwear exclusives across all sub categories with more than 1.5K options. - Entrusted with Exclusive Product Range (White Label) development from Brands & manufacturers, ensuring best in commercials and maintaining strategic MRP for best customer experience. -
Buyer- Accessories (Nft) Ii Demand Analysis Ii Merchandise Planning Ii Category ManagmentBata India Limited Sep 2014 - Oct 2015Gurgaon, IndiaManager Category operations for 20+ Subcategories including Fashion accessories like Belts,Wallets,Sunglasses,Foot-care & Shoe-care products across 1400+Stores- Ensuring first and foremost concept of "Right Product,Right price, Right Time & Right Place" for the category.- Ensuring Pricing is in line with the market and highlighting products which are a USP of the brand in coordination with the marketing & VM Team.- OTB Planning and Coordination with Number of lines to be infused on monthly/quarterly basis- Range planning based on current market trends and category gaps. Including various parameters of Target market segment, price point analysis, Geographical requirement's and product sell through potential- Maintaining Gatekeeper Margin ratio/FWC- Forward week cover on stock for category.- Developing New vendors to get versatility in products and Efficiency of supplies.- Drafting Business plan of category growth Monthly/Bi-monthly explaining various ventures of category development and getting maximum out of the current offered range.- Coordinating with distribution team to get best in products for stores with optimum requirement. - Coordinating with sourcing time for delivery timeline on orders placed and quality remarks if any.- Planning various promotions during peak shopping seasons to encourage increased footfall and to liquidate season-sensitive merchandise (Inventory Management).- Responsible for Achievement of Planned Sales, Season Sell Thru, Gross Margins and Stock Turn for the Brand.Strategy - Ensuring that financial plans are developed in line with market trends, balancing risks and opportunities; to develop contingency plans to achieve net margin for category and maximize profitability controlling overall stocks at the budgeted norms. -
Buying & Sourcing Ii Private Label Development Ii Vendor ManagementElitify.Com Nov 2013 - Aug 2014New DelhiPrivate Label sourcing for Leather Footwear and Accessories categoryRange planning for Domestic Sourcing/Buying of Footwear & Leather accessories Selection of products from vendor catalog to Improvise website VM and promote category with wide range of products.Identifying Potential Luxury\Elite domestic Brands and getting them on board.Budgeting, Buy Plan.Merchandise & Assortment planningLiaising with suppliers to have best in commercials.Participation with Marketing, Operation to enhance category performance.
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Merchandising Executive I Key Account Management Ii Overseas ProcurementKiwi Enterprises Pvt Ltd May 2012 - Oct 2013Gurgaon,HaryanaHandling Merchandising responsibilitiesDealing clients diversified from America to Europe to Asia pacific region.Managing Key Accounts likes Steve Madden,El Corte Ingles,Whistles,Wanted,L-SAG.
Ashwani Srivastava Education Details
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Iimbx | Indian Institute Of Management BangalorePursuing -
Chatrpati Sahuji Maharaj UniversityChemistry,Physics
Frequently Asked Questions about Ashwani Srivastava
What company does Ashwani Srivastava work for?
Ashwani Srivastava works for Myntra
What is Ashwani Srivastava's role at the current company?
Ashwani Srivastava's current role is Head- Private Label (Accessories, Luggage,Home and BPC) | Flipkart and Myntra | Licenses and Private Brands.
What schools did Ashwani Srivastava attend?
Ashwani Srivastava attended Iimbx | Indian Institute Of Management Bangalore, Fddi Business School (Ministry Of Commerce And Industry, Government Of India) , Institute Of National Importance - By Act Of Parliament, Chatrpati Sahuji Maharaj University, Kendriya Vidyalaya.
Who are Ashwani Srivastava's colleagues?
Ashwani Srivastava's colleagues are Kamal Saini, Vishakha Chaudhari, Ankit Singh, Rakhi Saha, Swapnil Bandgar, Abhishek Appu, Ashwin Srivastav.
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