Ashwathy Sreenivasan Email & Phone Number

London, England, GB

London, England, GB

London, England, GB

London, GB

London, GB

• Agency Practice Development - Create channel/ media based POVs, thought leadership materials to share industry knowledge within the agency to cultivate growth of Search and Social resources
• New Business Development - Participate as the Paid Social expert during new business pitches and provide strategic thinking to build holistic integrated plans to grow agency account wins
• Team Lead - Manage over a team of 20, motivating and training members to build successful client relationships, deliver exceptional value and nurture their career progression within the industry
• Client Operations - Lead overarching strategy and provide continuous thought leadership guidance to foster positive relationship growth. Manage staffing needs and resource capacity to maintain client P&Ls and protect.

London, GB

• Thought Leader - Evolve Paid Social Strategy across clients’ B2B business lines and drive recognition of Social’s role of being a key media channel in the overall digital strategy mix vs. an adhoc channel with.
• Provide POVs and thought leadership on latest industry trends, products & platforms to guide client planning and execution
• Budgeting & Future State Planning - Manage Social budgets across multiple lines of business and allocations of spends across various partners based on relevant capabilities to campaign objectives, targeting.
• Formulate testing A/B testing and partner testing road maps to continually drive innovation and success of the overall Social program
• Vendor Management and Development - Partner with key vendors to drive value for the business, ranging from securing beta testing opportunities, diving into performance optimization and having product development.

London, GB

• Social Strategy Channel Lead - Strategized & created go-to market for B2B clients across social media channels to holistically promote the brand, drive engagement and leads
• Media Plan Development & Integration - Worked closely with clients to implement an audience-first go-to-market approach to drive effective media executions and achieve business goals
• Managed and guided clients’ approach to social account consolidation and re-establishment under new brand names post the largest tech merger
• Created media recommendations and tactics that complements cross channel executions and nurtures hand raisers through the purchase funnel
• Built strong working relationships with both internal and external clients to grow opportunities for the overall business

New York, NY, US

• Lead a team of media analysts to deliver cross channel performance, provided actionable insights and developed them towards a client facing role
• Provided strategic oversight on Paid Search & Display channels and created cross channel media plans for leading hotel groups and individual properties for potential investment opportunities in the digital realm
• Managed over $1M in media budgets annually, across multiple channels and maintained overall return on investment on a holistic approach
• As client point of contact (POC) provided performance insights and helped them realize incremental benefits from digital through new platforms and advertising formats

Minneapolis, Minnesota, US

• Display Program Management & Execution: Strategize and execute test tactics across various channels such as GDN, Social and Video, providing our client’s with incremental customer acquisition avenues
• Social Program Management: Manage multiple direct response social programs with a continuous testing mindset while achieving client KPI’s such as CPA, CPI & ROI goals
• Campaign Planning & Strategy: Create campaign planning strategies and tactical programs to ensure smooth external partner relationship management
• Client Relationship Management: Support in the development of client facing solutions and deliverables, including client proposals and competitive/landscape audits

Minneapolis, Minnesota, US

• Ad Copy Writing & Quality Score Optimization: Worked hands-on across multiple client accounts, Retail and B2B, developed and executed ad copy tests to enhance the overall quality of the program and optimize quality.
• Keyword Management: Continuously expanded keyword sets to capture performing search queries and minimized wasted spend through negative keyword management
• Data Analytics and Reporting: Analyzed various traffic and site conversion trends to identify opportunities and anticipate down trends to actively modify SEM tactics accordingly to ensure continuous incremental benefit.

Minneapolis, MN, US

• Client: Confidential [Large Consumer Electronics Retailer] Role: ITIL Process Analyst
• Process Development: Worked with process owners to develop a streamlined workflow system to successfully implement the Software As A Service (SAAS) application Improving IT integration within the organization
• Test Automation and Documentation: Developed and executed test scripts for each release and documented the process workflows for both off shore and on site teams to ensure successful implementation of all initiatives
• Project support and liaison: Coordinated between process owners and off shore teams to drive implementation process, provided support and advice to off shore team for test automation and problem analysis

Phoenix, Arizona, US

• Brand Management Winterim'13: Learning the latest in Brand management, strategy and consulting from the Global Brand Managers and Directors from Marriott to managing the Olympics brand
• Marketing Trek in Portland Oregon. A series of company visits, talking to the marketing heads, account managers and directors of major companies, accross industries to understand the latest trends, techniques and.
• Editor in Chief – Das Tor (School E-Newspaper)
• Marketing and Communications Chair- Thunderbird Student Government
• Integrated Marketing Communication Consultant (Project Description given below)
• Project Leader for Thundercares- A Thunderbird community service initiative: Kiss Me I’M Irish Run for Prostate Cancer held on 03/17/2012

Phoenix, Arizona, US

• Editor-in-Chief for Das Tor: September - December 2012Weekly News Editor: January - April 2012
• Developed an integrated informational channel for the Thunderbird community, highlighting not only academic articles but student achievements, staff celebrations, creating a sustainable interest in the newly launched.
• Tremendously increased readership levels with a student spending an average of 2 minutes per page currently by providing information that is not only relevant but also entertaining

Phoenix, Arizona, US

• Marketing and Communications Chair: September - December 2012Marketing and Communications Shadow Chair: January - April 2012
• Re-positioned student government Conducted online marketing research using 600 surveys to increase event and workshop attendance and re-position TSG brand
• Created online ad campaign and various marketing efforts, resulting in the highest turnout for regional nights and positive brand image in 3 constituencies
• Enhanced the brand image and online presence of the Student Government as a trustworthy and transparent governing body by creating student friendly points of interaction consequently increasing online followers by over.

Gurgaon, Haryana, IN

• Social Media Planner: In a highly competitive industry, strategized and planned campaigns for 3G data services newly launched that will run each day, week and month based on every product/service being launched with.
• Codified best social media and PR policies for the Ugandan market based on observation, market trends and market acceptance levels for reference of senior management when making campaign decisions
• Managed brand image of the company at all events and through all media channels, brought AirtelUganda from 6th to 4th place out of all African operating countries

New York, New York, US

• Executive Report Presentation: Conducted monthly management reports and budget reviews to identify avenues that costs could be brought down while satisfying the corporate clients and presented to senior management for.
• Emerging Market Development: Collaborated with management in identifying emerging markets and building corporate relationships developing a corporate platform and standards to be followed though the process

New York, New York, US

• Budget Reconciliations: Assisted Business Services team to produce monthly account statement ‘Proofs’ and reconciled account balances to track budgets.
• Vendor Database Management: Created and maintained over 50 vendor contracts on global Citi vendor database. Extracted necessary details from contracts in order to activate vendors globally

• Administered the Curacao client's receivables accounts on daily basis ensuring all transactions met legal formalities when funds were transferred internationally
• Given insight into trust and fiduciary services industry and how to utilize tax treaties between countries to transfer funds in cost effective manner
• Introduced to concept of six sigma certification to understand importance of lean processes in an organization

Master Of Science (Msc), Global Management | Global Marketing

Master Of Business Administration (Mba), Marketing