At Playbook, we empower founders and C-level executives with world-class product development, built alongside efficient systems and automations for optimal business operations.

Making complex financial tools accessible, providing businesses with the means to protect against market volatility and enhance operational efficiency. • Spearheading the discovery and analysis for BankHedge, a groundbreaking SaaS platform offering banks with user-friendly FX hedging solutions for their clients.• Translating high-level concepts into detailed documentation and requirements, shaping product design and strategy.• Developing a minimal viable product and swiftly transitioned into the development phase within a remarkably tight timeframe.• Conducting thorough market research and competitor analysis to identify key differentiators and position BankHedge for success in the fintech space.• Collaborating with key stakeholders to ensure alignment with business goals and navigate complex regulatory landscapes.

Building a future in which AI works with Humans to solve real-world problems.• Pioneered the future of AI-human collaboration at MindFront, harnessing cutting-edge technology to develop innovative, product-driven solutions that address real-world challenges.• Conducted extensive research and analysis to identify high-impact applications of AI and machine learning across various industries.• Collaborated with cross-functional teams to design and implement scalable, user-centric products that drive efficiency and unlock new opportunities for growth.• Spearheaded the development of a fully automated sales funnel, leveraging data-driven insights to optimise lead generation and conversion.• Worked closely with the UI/UX team to create intuitive, engaging user experiences that seamlessly integrate with the product's functionality.• Implemented automation between critical tools and workflows to streamline processes and enhance productivity.• Developed comprehensive data-driven dashboards and reporting systems to provide C-level executives with real-time, actionable insights into product performance and market trends.

Fintech Super-app in the Kingdom of Saudi Arabia.• Joined the founding team to build a leading digital bank from the ground up. Responsible for analysis, requirements gathering, and development across multiple micro-services, including Accounts, The Business Web-portal, Marketplace, Gamification, and Loyalty.• Implemented Agile methodologies, facilitated ceremonies, and designed workflow diagrams to ensure efficient delivery of features and functionalities.• Collaborated closely with executive leaders to define the product roadmap, prioritise initiatives, and ensure alignment with overarching business objectives.• Conducted thorough market research and user testing to identify opportunities for differentiation and deliver a best-in-class user experience.

Engineered machinery that uses agricultural waste and turns it into affordable modular building components for housing across developing nations.

Tracking the authentication and ownership of real-world luxury goods using blockchain technology.• Steered the full design and development of a mobile application that utilises NFC chips and blockchain technology to authenticate and track ownership of luxury goods.• Conducted comprehensive market analysis, developed user workflows and UI/UX guidelines, and nurtured pivotal stakeholder relationships to align product goals with business objectives.• Collaborated with executive leaders to define the product vision and strategy, ensuring the application delivers tangible value to both luxury brands and consumers.• Leveraged blockchain technology to create a transparent, secure, and efficient system for verifying the authenticity of high-value goods.

A next-generation blockchain marketplace that enables the utility of the world’s most sought-after digital assets.• Drove strategic business development and comprehensive business case formulation for a next-generation NFT Web Marketplace.• Utilised Agile principles and data-driven methodologies to guide product discovery.• Conducted user story mapping to define MVP and future releases while effectively managing stakeholder relations in the fast-paced web3 industry.• Collaborated with executive leaders to identify key opportunities in the rapidly evolving NFT space and develop a roadmap for long-term growth.• Conducted thorough market research and competitor analysis to position Starlight as a leader in the web3 ecosystem, delivering innovative solutions that unlock new avenues for digital asset monetisation and utility.

A story-based fashion startup: part of the team that grew the company from its infancy to its current collection.