- As a Sales Engineer and Programmatic Ad Tech Specialist, I lead post-sale technical integrations with a focus on deep ad tech architecture and programmatic ecosystems. - I specialize in configuring complex Prebid.js and OpenRTB header bidding setups, handling multi-SSP integrations across platforms like Google Ad Manager (GAM) and Amazon TAM, optimizing real-time bidding (RTB) environments, and driving higher yields through dynamic CPM floors using bid shading algorithms and machine learning-based optimizations. - My expertise in troubleshooting real-time ad serving issues includes dissecting VAST/VPAID waterfall failures, resolving macro discrepancies, and debugging ad request/response cycles with tools like Charles Proxy, Wireshark, and Fiddler.- In addition, I conduct ad log analysis via BigQuery, dissecting impression-level data to monitor latency, bid density, and time to first byte (TTFB), correlating these with header bidding timeout thresholds to refine auction dynamics and reduce discrepancy rates across multiple ad exchanges. - I also work extensively on server-side header bidding (SSHB) setups, leveraging bid caching, bid landscape data, and multi-bid adapters to further enhance bid depth and revenue lift. - My experience spans integration with advanced analytics platforms to monitor viewability signals, ad quality metrics (e.g., brand safety, IVT), and openRTB auction logs, ensuring every piece of the stack is optimized for performance and compliance with IAB standards.