Ashwin Chepuru Email & Phone Number

India

- Customer Collaboration & Solution Design: Collaborate with sales teams to understand customer needs, design tailored ad tech architectures, and conduct technical product demonstrations for prospective clients.- Technical Expertise & Support: Lead the technical onboarding of new clients, troubleshoot escalated technical issues, and perform in-depth technical analysis of prospective publisher domains to identify and resolve compatibility or business use case blockers.- Ad Tech… Show more - Customer Collaboration & Solution Design: Collaborate with sales teams to understand customer needs, design tailored ad tech architectures, and conduct technical product demonstrations for prospective clients.- Technical Expertise & Support: Lead the technical onboarding of new clients, troubleshoot escalated technical issues, and perform in-depth technical analysis of prospective publisher domains to identify and resolve compatibility or business use case blockers.- Ad Tech Specialist: Act as a subject-matter expert on MonetizeMore's product suite, including PubGuru and Traffic Cop, providing insights on programmatic advertising, header bidding, SSPs, and DSPs. Stay updated on industry trends and innovations.- Cross-Functional Collaboration: Work closely with ad operations, product development, and marketing teams to ensure alignment in delivering client solutions, optimizing the lead pipeline, and improving conversion rates.- Go-to-Market Strategy: Identify and define Ideal Customer Profiles (ICPs) across various geo-markets, working with leadership to develop targeted GTM strategies. Conduct competitive research and SWOT analysis to position solutions effectively.- Documentation & Sales Enablement: Convert internal technical documentation into sales-friendly formats and optimize product demos for the sales team, ensuring the clear communication of complex technical concepts to diverse client personas. Show less

- Optimization & Revenue Growth: Conduct deep-dive analyses of optimization issues, providing actionable suggestions for ad setup improvements, multivariate testing, and strategies to drive revenue growth.- Machine Learning & Data Analysis: Analyze internal performance testing data and collaborate with engineers to fine-tune machine learning models used in ad optimization, enhancing system performance and effectiveness.- Solution Mapping & Account Setup: Lead solution mapping for newly… Show more - Optimization & Revenue Growth: Conduct deep-dive analyses of optimization issues, providing actionable suggestions for ad setup improvements, multivariate testing, and strategies to drive revenue growth.- Machine Learning & Data Analysis: Analyze internal performance testing data and collaborate with engineers to fine-tune machine learning models used in ad optimization, enhancing system performance and effectiveness.- Solution Mapping & Account Setup: Lead solution mapping for newly onboarded accounts, aligning publisher requirements with available ad tech offerings, and ensuring a smooth onboarding process.- Complex Campaign Setup: Collaborate with demand onboarding teams to design and implement complex campaigns requiring custom solutions, ensuring the technical and strategic alignment of client needs.- Feature Ideation & Development: Partner with engineering teams to ideate and develop new feature offerings and optimization strategies, continuously improving MonetizeMore's product suite.- Incident Management: Take ownership of technical incidents affecting ad serving, working within set SLAs to resolve issues promptly and minimize impact on revenue.- SOP Development: Create and refine internal SOPs for ad optimization planning and strategizing, streamlining internal processes and improving team efficiency.- Data-Driven Insights: Analyze multiple complex data sources to extract actionable insights, providing support to internal teams with data requirements involving correlation of advanced data points. Show less

- Cross-Functional Collaboration: Coordinate with Product, Tech, and Account Management teams to optimize customer relationships, driving revenue opportunities through collaborative resource management.- Implementation Leadership: Partner with development teams to design, execute, and lead technical integration plans for publishers, fostering marketplace growth and increasing operational efficiency.- Team Training & Development: Train cross-functional marketplace teams on technical… Show more - Cross-Functional Collaboration: Coordinate with Product, Tech, and Account Management teams to optimize customer relationships, driving revenue opportunities through collaborative resource management.- Implementation Leadership: Partner with development teams to design, execute, and lead technical integration plans for publishers, fostering marketplace growth and increasing operational efficiency.- Team Training & Development: Train cross-functional marketplace teams on technical initiatives, enhancing their ability to manage integrations and optimize platform usage.- Technical Issue Resolution: Troubleshoot and resolve complex integration issues by manually testing across apps, web, and native inventory, ensuring seamless ad delivery and operational continuity.- Data-Driven Optimization: Utilize performance data to optimize fill rates and revenue, continuously refining strategies to maximize returns for publishers and advertisers.- Escalation & Support Management: Respond to high-level escalations, managing integration discrepancies and other technical challenges to ensure timely resolution.- Client Engagement & Strategy: Participate in quarterly business reviews to address client challenges, offering product support insights and strategic recommendations.- Product Roadmap & Enhancements: Collaborate closely with Product and Tech teams to roll out new features and enhancements, influencing the product roadmap based on market requirements and customer feedback. Show less

Hyderabad, Telangana, India

- Oversee all aspects of ad operations for Premium Tier 1 Publishers, including optimization of ad setups through ad map changes (slot size, positions, formats like Native and IBV) to drive higher yields.- Configure header bidding setups, managing bidder adapters, placement IDs, and creating ad manager hierarchies, while also optimizing dynamic floor pricing using historical data and machine learning algorithms.- Troubleshoot and resolve technical issues affecting live ad… Show more - Oversee all aspects of ad operations for Premium Tier 1 Publishers, including optimization of ad setups through ad map changes (slot size, positions, formats like Native and IBV) to drive higher yields.- Configure header bidding setups, managing bidder adapters, placement IDs, and creating ad manager hierarchies, while also optimizing dynamic floor pricing using historical data and machine learning algorithms.- Troubleshoot and resolve technical issues affecting live ad implementations using advanced tools like Charles, Fiddler, and Google Ad Console, ensuring smooth ad delivery and minimal disruptions.- Drive revenue improvements by identifying and implementing strategies such as bid caching, slot refreshes, and non-standard ad types, while also carrying out multivariate testing of bidders to optimize auction timeout thresholds and minimize discrepancies.- Negotiate direct demand deals with ad networks and agencies, managing revenue shares, payout schedules, and ensuring optimal rates for campaigns.- Lead client performance reviews through regular reporting and performance calls, utilizing visual charts, pivots, and benchmarks to communicate results and propose actionable improvements.- Build and optimize video inventory waterfall hierarchies in ad servers, testing formats such as VAST, VPAID, and Direct Hosted, while analyzing user behavior and correlating analytics data with ad server data for performance insights.- Provide detailed revenue breakdowns for client invoicing and internal reviews, ensuring accuracy and clarity in financial reporting. Show less

Hyderabad Area, India

- Manage high-profile Tier 1 and 2 publishers (50M+ impressions per month) and address escalations related to Forecasting, Creative trafficking, Ad Serving, and network management across various DFP networks.- Specialize in Google Ad Manager, AdSense, and AdX with integration expertise in header/exchange bidding wrappers, optimizing programmatic guaranteed ads, and bidding strategies.- Serve as an advanced video SME, troubleshooting complex issues related to Ad Serving, Tagging… Show more - Manage high-profile Tier 1 and 2 publishers (50M+ impressions per month) and address escalations related to Forecasting, Creative trafficking, Ad Serving, and network management across various DFP networks.- Specialize in Google Ad Manager, AdSense, and AdX with integration expertise in header/exchange bidding wrappers, optimizing programmatic guaranteed ads, and bidding strategies.- Serve as an advanced video SME, troubleshooting complex issues related to Ad Serving, Tagging, Reports, Rich Media, Video, Mobile ad serving, and Third-party/Custom tagging.- Provide clients with sample implementations to better understand product usage, while also ensuring compliance with ad specifications and policy requirements for banner ads, video ads, and third-party tags.- Possess comprehensive knowledge of DFP including Ad selection processes, server logic, custom creative templates, and audience management, along with experience working with vendors like BlueKai and Exelate.- Collaborate with cross-functional teams, including General Support, Escalation Management, Sales, and Engineering to ensure timely and high-impact results for publishers.- Analyze GPT tags, page source, and optimize HTML code and JavaScript function calls, using tools like Charles, Google Publisher Tools, Debug Console, and Chrome Dev Tools to troubleshoot complex DoubleClick for Publishers (DFP) issues.- Proficient in IAB standards and knowledgeable in using various diagnostic tools to enhance publisher revenue-generation and campaign performance. Show less

Post Graduation, Computer Software Engineering

Bachelor Of Technology - Btech, Information Technology