Meet Ashwin Cheriyan, a visionary entrepreneur hailing from the serene town of Sulthan Bathery in Wayanad, Kerala. His journey transcends conventional entrepreneurship; it's a mission to challenge norms, ignite change, and redefine possibilities. In Wayanad's esteemed coffee region, Ashwin noticed a surprising lack of awareness regarding the availability of finished Robusta coffee products, despite the prestigious GI-tagged Wayanad Robusta Coffee. Motivated by this, he embarked on a quest to elevate Wayanad's Robusta coffee into a sought-after brand. Collaborating closely with the Coffee Board of India, he proudly introduced Mountain Brewed Coffee to streamline the coffee experience. Beginning his professional career at Decathlon India in 2017, Ashwin immersed himself in the retail sector, gaining valuable insights into customer engagement and operational efficiency. Transitioning to Reliance Brands in 2019, he delved into strategic planning and brand management, refining his leadership skills for his entrepreneurial endeavours. Ashwin's pursuit of excellence extends beyond crafting exceptional coffee; it's about transforming perceptions of Wayanad's Robusta coffee. Through Mountain Brewed Coffee, he introduces High Octane Robusta Coffee, a bold blend with elevated levels of caffeine and chlorogenic acid, promising a unique sensory experience. His mission with Mountain Brewed Coffee is to simplify and democratize the coffee-drinking experience, advocating for straightforward brewing techniques to dispel intimidation. Additionally, he aims to educate consumers about Robusta's benefits, such as heightened caffeine levels and antioxidants, seamlessly integrating them into his offerings.