Business Development Representative role at HighRadius involved supporting the marketing team in executing targeted marketing campaigns aimed at specific high-valued accounts. My responsibilities included conducting market research, developing personalized marketing content, coordinating with sales teams, and analyzing campaign performance. The internship helped me gain hands-on experience in strategic marketing, enhance skills in data analysis, and contribute to high-impact projects. Used Salesforce as CRM tool and Outreach as an engagement platform for nurturing High Valued accounts.