Ashwin Mohan Email & Phone Number

Bengaluru, Karnataka, India

★ Owned the PnL of a portfolio of brands including key metrics & targets such as GMV, GM, Inventory Provisioning, Marketing/Monetization, CM etc panning across all portfolios such as Outright/Marketplace/SOR etc★ Handled complete day to day operations across the category and setting up of streamlined processes to maximize brand potential on the app★ Worked with the category planning team to develop monthly brand level plans in accordance with the monthly targets per the annual plan including inward quantities for OR/SOR Portfolio★ Coordinated with Outright/SOR brands to ensure right supply and replenishments as per the targets including building SMU lines★ Coordinated with Ops teams for inward slotting, timely deliveries to ensure the monthly inward targets are met★ Coordinated with marketplace brands to ensure correct supply, discounting, marketing investments, fulfillments as per Myntra TATs, assortment building etc in order to achieve the monthly revenue targets★ Drove the catalog expansion for the category through brand and relationship management across all brands both national and International. Leveraged the marketplace models to launch brands for selection/assortment solves. ★ Worked closely with the Demand team to ensure optimum pricing, visibility on the app as well as track key metrics such as LC, PDP, Consideration, Conversion, etc★ Analyzed current trends, opportunities, assortment, competition and used this knowledge to properly assort, merchandise and market the selection★ Executed on-going competitive analysis as well as recommended strategies and tactics to improve value equation to the customer

Bengaluru, Karnataka, India

★ Owned the revenue projections across multiple Cross-border business lines. ★ Launched sellers/brands from USA, Korea & China and enabled them to sell in India marketplace contributing to a GMS of 2cr+ YTD★ Streamlined and standardized processes to ensure compliance and deliver seamless customer experience.★ Identified and sourced brands in categories like fashion watches, home and kitchen, mobile accessories, personal care appliances and gaming accessories. ★ Negotiated pricing with suppliers from China to ensure profit margins between 15-20% after deduction of all expenses. ★ Monitored International payments, movement of goods into India, logistics partner performance and service levels, and compliance during Import. ★ Managed profitability across all accounts, Optimal inventory cover for BAU and events, pricing, external stakeholder management, recovery of duty deposits. ★ Partnered with PSPs to generate leads across top performing categories

Bengaluru, Karnataka, India

★ End-to-End Account management, Catalogue & Content, Imaging, Marketing, Forecasting and Inventory management. (Bigbasket & Amazon)★ Increased business size from 35L/month to 60L/month in a span of 3 months through efficient stock management, leveraging relationship with external stakeholders, and standardizing warehouse and logistics operations to reduce and eliminate appointment misses and FC receive issues. ★ Ramped up sales for existing and new product launches through marketing activities on partner channels. Launched lower sized variants on Amazon Fresh to drive additional sales. ★ Created sales monitoring dashboard for all channels, projected weekly numbers to the MD. ★ Reduced delivery lead times for customers by positioning optimum inventory across all clusters. ★ Brought down advertising costs by 10% on Amazon Marketplace

Bengaluru Area, India

★ Launched the brands across new platforms - Amazon, Flipkart, Bigbasket, Smytten -onboarding, products addition and management, pricing, warehouse operations,logistics management and account reconciliation★ Relationship management with platform stakeholders for margin negotiation,marketing ideas, sales opportunities, regular business operations and key accountmanagement★ Explored marketing promotion ideas - buy one get one free, gift with purchase,sampling that improved brand performance and product adoption - growth of 2.75xover a period of 6 months was observed★ Responsible for forecasting, inventory planning and right fulfillment of inventory toensure cluster in stock and avoid out of stock situations - brought down lead times forSouth Zone from 10 days to 4 days, and OOS% from 30% to < 8%★ Responsible for the pricing, deal creation and promotion strategies across channelsand monitored performance of the same (SVD, Payday, Big47 Sale, Amazon GreatIndian Sale, etc)- witnessed a growth of 10% MoM★ Partnered with commercial and finance team to ensure execution of highly efficientprocesses for reconciling accounts, revenue collection and clearance of debit andcredit notes★ Performed frequent audits on catalog and implemented best practices to ensurehighest quality of customer experience★ Reviewed seller feedback and product reviews across platforms and worked closelywith CS and R&D teams to ensure high customer satisfaction★ Reported daily, weekly, and monthly numbers across all platforms

★ Address selection gaps identified by the Amazon systems and convincing vendors to expand their catalog★ Ensure top Supply Chain Replenishable Out of Stock items are brought in-stock, Improve vendor lead time, Improve Purchase Order fill rate★ Negotiate cost reductions for items that are chronically unprofitable or losing the buy box due to price★ Explain operational performance requirements to the vendors and how to avoid negative incentives such as chargebacks★ Reduce risk of attrition★ Improving catalog and item data quality

Chennai Area, India

★ Responsible for on-boarding new processes and categories that involve complete end to end testing of a platform or a product and providing complete feedback, which include identifying conflicts, correcting and minimizing the errors in data quality ★ Responsible for process changes and/or improvement in the team such as automating the quality check process thus reducing the time taken to QC and enhancing the data quality of the items that were set up★ Content creation, population of content from various sources (including research on the internet), interacting / coordinating with vendor / manufacturers, identifying and correcting errors / complaints, maintaining records of work received and work performed etc.★ Operating as the Single Point of Contact for the entire team and other departments for data clarification, analysis and queries.★ Leading a team of nine members and efficiently allocating work to the team.★ Mentoring and monitoring the work of the new hires and on-boarding them.★ Preparing and delivering daily reports on the team’s productivity and queue status.★ Preparing and delivering the Weekly Dashboard Report for the higher management.★ Handling escalations, root cause analysis and preparing Cause of Error documents ★ Identifying and correcting errors or complaints, maintaining records of work received and work performed.★ Performing quality audit for the team.★ Handling and exclusively owning the weekly calls with the overseas Retail team.

Chennai Area, India

★ Populating and procuring content, for the Product Catalog, for the Amazon Website.★ Interacting and coordinating with vendors and manufacturers with prompt follow-up.★ Identifying and correcting errors or complaints, maintaining records of work received and work performed.★ Checking the quality of the content on the Amazon Website.★ Adhering to the team’s metrics such as the turnaround time, quality and productivity.★ Ensuring smooth work flow by creating reliable backup for all responsibilities thereby reducing people dependency★ Gaining and sharing best practices across teams