I believe that content and strategy are the two sides of the same coin – irrespective of the industry, domain, or the nature of the organization. It doesn’t matter if you’re selling services or products, as long as you have content that speaks for itself and a strategy that sells.Being a millennial netizen myself with over 16,000 followers on Instagram, I’ve seen social media evolve from a social platform to a marketing platform in the past few years.I’ve worked with multiple start-ups so far, and helped them in building digital communities, create a viable business model, leverage social media as a medium to generate brand awareness, and helped them nurture and elevate their customer journeys.My specialties include social media strategizing, content marketing, design thinking, market research, and team management with a blend of entrepreneurial approach.