Ashwin Sewgobind Email & Phone Number

Leiderdorp, Zh, Nl

Den Haag, Zuid-Holland, Nederland

Responsible for the strategy and execution regarding the online channels, campaigns (SEA, SEO, Social media, Affiliates, Display and Video) and websites with the aim to gain more customers, turnover and leads for the savings, mortgage and real estate mortgage products on the B2C and B2B market.+ Campaign & Budget management+ SEO & Content strategy+ Content/ Website management+ CRO & UX+ E-mail/ CRM+ Dashboards+ Data analyses & reporting+ Product owner: Responsible for the strategy and tickets/backlog regarding the development/improvement of the websites (nibc.nl and lothypotheken.nl) and CMS system (Umbraco) such as new features, tools and measurement. Translate internal needs and wishes to various stakeholders and managing internal/ external teams. Testing and providing feedback on delivered products. Achieved results:+ Savings product: Total savings amount increased by 30% and the total customer base by 10%.+ Real Estate Mortgage product: Number of leads increased by at least 100%. + Responsible for the website migration/ rebranding project of nibc.nl (2023) and lothypotheken.nl (2024). + Improved customer reviews on Google and Trustpilot from an average of 2 to 4 stars.

Amsterdam, Noord-Holland, Nederland

Responsible for the strategy and execution regarding the online channels, campaigns and websites with the objective to gain more members and turnover for over more than 100 locations on the B2C market.+ Campaign & Budget management: Setting up, optimizing and managing budget for the SEA, Social media, Display and Video campaigns.+ SEO & Content strategy: Performing keyword analysis, planning and executing a content strategy and optimizing technical SEO elements.+ Content management: Setting up and managing contentpages in Contentful.+ E-mail/ CRM: Setting up and managing the automatic journey of new members in PerfectGym.+ CRO & UX: Analyzing data and setting up A/B test regarding the optimization of landingpages, customer journey, user experience, traffic and conversions on the website, online channels and campaigns with Hotjar and Google Analytics. + Dashboard: Setting up and monitoring KPI's in Google Looker Studio.+ Data analyses & reporting: Analyzing and reporting the KPI’s to internal/external teams and stakeholders. Identify/advise opportunities/improvements regarding the online channels, campaigns, conversions and process.+ Product owner: Responsible for the strategy and tickets/backlog regarding the development/improvement of the websites (fitforfree.nl and sportcity.nl) and CMS system (Contentful) such as new features, tools and measurement. Translate internal needs and wishes to various stakeholders and managing internal/ external teams. Testing and providing feedback on delivered products. Achieved results:+ 40% more conversions after launch of the new mobile friendly website and through local targeting and separate campaign funnels.+ 10% more traffic and 1% more conversions through new content pages after implementation of the SEO content strategy.+ Responsible for the migration project of fitforfree.nl (2021) and sportcity.nl (2022). And co-responsible for the implementation of the new ERP system.

Leiden

Responsible for the strategy and implementation regarding the online channels, campaigns and websites with the objective of more sales, turnover and leads, in 10 European countries and B2B market.+ Campaign & Budget management: Managing and briefing external agencies regarding setting up, optimizing and budget management of the online channels and campaigns (SEA, SEO and Social media).+ SEO & Content strategy: Performing keyword analysis, planning and executing a content strategy and optimizing technical SEO elements.+ Content management: Setting up and managing pages and products on the website and webshop in Wordpress and NetSet.+ Dashboard: Setting up and monitoring KPI’s in Google Looker Studio.+ Data analyses: Analyzing and reporting the KPI’s to internal/ external teams and stakeholders. Identify/advise opportunities/improvements regarding the online channels, campaigns, website, conversion and process.+ Product owner: Responsible for the tickets/backlog regarding the development/improvement of the websites (flexitrent.nl and flexitdistribution.com) and CMS system (Wordpress and NetSet) such as new features, tools and measurement. Translate internal needs and wishes to various stakeholders and managing internal/ external teams. Testing and providing feedback on delivered products. Achieved results: + Flexitrent.nl: Total leads increased by 200%. + Flexitdistritubion.com: Weekly turnover value increased by 175%. + Responsible for the project and launch of ipadhuren.nl

Leiden, Zuid-Holland

Executing the online strategy regarding branding, awareness and activation, via various online and offline channels, with the objective of more traffic and registrations for more than 300 courses and training programs, on the B2C market.+ Campaign & Budget management: Setting up, optimizing and managing the budget for SEA, Social media, Affiliate, Display and Video campaigns. Managing and briefing external agencies, affiliate networks and partners.+ Dashboard: Setting up and monitoring the campaign KPIs, traffic and conversion data in Google Looker Studio and Google Spreadsheet. + Data analyses: Analyzing and reporting the campaign, website and trend data. Identify/advise opportunities/improvements regarding the online channels, campaigns, website and conversions. Achieved results:+ Social media: Achieved a ROI of 1,000%.+ Affiliates and partners: Achieved a ROI of 300%.+ Google Adwords: Reduced the CPC by 20%.

Rotterdam En Omgeving, Nederland

Tijdens mijn studie aan de hogeschool INHolland te Rotterdam heb ik als Communicatie, Multimedia & Design student aan verschillende projecten gewerkt, waarbij ik kennis heb opgedaan zoals:+ Bedenken van (productionele) concepten+ Organiseren van evenementen+ Imago onderzoek (kwalitatieve en kwantitatieve onderzoeken)+ Interne- en externe communicatie onderzoeken voor organisaties+ Analyseren en voorspellen van trends+ Brandmanagement + Design en marketing vaardigheden+ Rebranding plan voor de website en logo van ASN Bank

+ SEO optimalisatie ten behoeve van de vindbaarheid op Google. + Content beheer van Vouchershop.nl. + Content schrijven over vouchers, tickets en giftcards.

+ SEO optimalisatie ten behoeve van de vindbaarheid op Google. + Content schrijven voor producten zoals smartphone hoesjes en -accessoires. + Content beheer van Mobilegoods.nl

Alpen Aan De Rijn

+ Afstudeerrapport geschreven over de integratie van het bestelproces van de Telecombinatie webshop. + Medeverantwoordelijk voor het ontwikkelen en lanceren van telecombinatie.nl (live april 2014) en telecombinatiezakelijk.nl (live augustus 2014). + SEO optimalisatie van de website t.b.v. de vindbaarheid op Google. + Content schrijven voor smartphone producten. + Content beheer van Telecombinatie.nl. + Analyseren van Google Analytics data. + Adviseren en uitvoeren van online marketingcampagnes. + Begeleiden van stagiaires

Nederland

+ Promotie van verschillende producten van o.a. Samsung en Sony+ Face to Face sales + Advies aan klanten+ Product trainingen aan winkelmedewerkers

Rotterdam En Omgeving, Nederland

Newb Award: "Het meest creatieve concept"Voor C-DANCE, een Belgische radiozender, hebben wij een marketingstunt 'WK Coma zuipen' bedacht en uitgewerkt. Daarvoor hebben wij een Newb Award ontvangen voor 'het meest creatieve concept'.

Bachelor'S Degree, Communicatie, Multimedia En Design, 7

Mbo Groothandel En Commercieel Binnendienst Medewerker, Detail- En Groothandel