Working on media planning and TNO for F&Bs in the US Market

As a Media Performance Manager, my core responsibilities encompass the strategic management and execution of multi-channel marketing campaigns. This includes collaborating on client pitches for media campaigns, overseeing programmatic, social, and managed e-commerce campaigns to achieve client KPIs, and providing comprehensive reporting. I deliver data-driven insights and optimizations to enhance campaign performance and drive measurable results.Platforms worked with: Linkedin, DV360, CM360, Looker Studio, PowerBI, Hubspot, Basecamp, Atlassian, Facebook Ads, Amazon E-comm Managed serve advertisements, SKAI for multi-partner e-comm channels, and Google Search

Analyst working on E-commerce, Programmatic, and Search advertising. The scope of work mainly includes end-to-end campaign management, Quality Assurance, and Reporting. Major experience includes launching managed-serve campaigns for various clients based in the NA market.

Focused on learning the Retail Media Business and enhancing E-commerce centric KPIs for various brands

I have contributed to the social media campaign of IRSC, by managing regular posting on all social media handles, along with the use of CTA tools for enhancing the reach of our content. Made use of Road safety month to obtain User Generated Content for enhancing impressions.