Ashwin C T Email & Phone Number

Adelaide, Sa, Au

Adelaide, South Australia, Australia

Adelaide, South Australia, Australia

Darwin, Australia

Lead person managing the reporting and analytical requirements for the casino operations (Slots, Table Games, KENO & Customer Loyalty)Identified opportunities to drive gaming revenue through an understanding of gaming, product, loyalty and promotional dynamicsDeveloped reports, visualization, and KPI’s to track gaming and loyalty performance, trends and provide analytical insightsAssisted with business reviews and executive-level performance reporting. Provided summary reports, analysis and insights to support decision-makingApplied advanced data mining techniques to design and build statistical models to optimize gaming and marketing activities on loyalty, customer journey and experienceDeveloped customer behaviour models (CLV, RFM, Churn & Retention) for customer behavioural Analysis and insights Designed marketing strategies to drive customer acquisition, retention, activation and increase customer experienceReviewed direct marketing programs for efficiency and to guide future campaignsProvided insights and recommendations into slot and Table game product performance, optimization, product mix and placement

Sydney, Australia

Designed and developed BI Visualization solutions on Tableau and Microstrategy platforms. Led a team involved in developing and transitioning the existing dashboards & reports to a new Liaised with business users to understand their existing BI solutions, issues/shortcomings in them and their new requirementsWorked with database team to understand the database structure and formats, and recommended certain changes in the database so it could optimize the data flow and database structureOptimized the dashboards to make them compatible to be viewed both on desktop and Mobile screens

Melbourne, Australia

Designed and developed BI Visualization solution for a network of hospitals utilizing Tableau platform. The Dashboards built enabled the client to view the status in real time and enabling them to take faster informed decisions.Worked with business users to understand the business requirements, decided on the KPIs to be visualized and layout of the dashboards to be developedInteracted with database developers to understand the existing schema, analyzed the database tables in SQL server and developed custom SQL queries to enable the data to be used in dashboardsDeveloped detail level dashboards with filtering capabilities using advanced analysis actions, calculations, parameters, groups, hierarchies, and sets

Melbourne, Australia

Provided support to the marketing and fundraising team. The tasks involved monitoring Google AdWords campaign, reporting on google analytics, and social media campaigns in Facebook & twitter.Started a Google AdWords Campaign for Ardoch Website, setting up keywords, deciding on a budget for the campaignOptimized the AdWords Campaign by testing of Ad Copies, Landing pages and Bidding strategiesMonitored the AdWords Campaign, for the no of clicks, conversion rate, and other attributes Reported on Ardoch website using Google Analytics for Impressions, Bounce rate, and unique visitorsReported on Social media campaigns and activities of Ardoch in Facebook, Twitter & Instagram

Bangalore

Delivered analysis reports by conducting marketing research and analyzing data from sales and marketing campaigns. Managed a team of associates, planned resource allocation, and achieved process improvement using lean principles and automation.Understood the client’s objective and gathered the business requirements by speaking to various stakeholders involvedDeployed suitable market research tools to gather necessary data, carried out data analysis and drew interpretations in line with objective of the analysisPrepared market research analysis reports helping client understand the market status, competitive environment, market trends and insights into emerging opportunitiesMonitored the social media space and provided client with actionable social media content and key insights that helped client understand the consumer perception, preferences, behavior and responseProvided recommendations based on the insights from marketing campaign analysis, sales analysis, customer analysis and research findingsHandled multiple reports simultaneously and ensured the timeliness for delivery of reports by the deadline; this was usually based on daily, monthly, weekly or quarterlyParticipated in Genpact’s RMS internal Initiative, which involved around identifying new and initiative solutions and research methodologies

Master Of Business Administration (M.B.A.), Business Analytics, 8.0/10

Activities and Societies: Post Graduate Mentor for 2 Consecutive Semesters - Supported and assisted students from various cultural.

Post Graduate Certificate In Market Research & Data Analytics, Business Statistics

Course Work: Statistical Analysis & Statistical modeling

Bachelor Of Engineering (B.E.), Biotechnology, 8.0/10

Activities and Societies: Event Organizer, Seminar Facilitator

Class 6 - 12, 85+

Activities and Societies: School Pupil Leader