Ashwin Gedam Email & Phone Number

Abu Dhabi, Uae, Ae

Al Etihad Payments, a subsidiary of the Central Bank of the UAE, is dedicated to driving innovation and excellence in the financial services sector. As a leading force in digital payment solutions, Al Etihad Payments is committed to enhancing the efficiency, security, and accessibility of payment systems in the UAE, in line with the nation's vision for a digital economy.

Abu Dhabi, Ae

• Responsible for building the marketing function and defining objectives for the marketing agenda. Growth and brand awareness are the key priorities.• Implement a comprehensive marketing strategy that aligns with the business strategy• Lead and manage the development of a customer-centric digital experience across all touchpoints• Manage the development and delivery of digital products and services, ensuring they meet the business' and customers' needs

Hyderabad, Telangana, In

• Work closely with the Founder and CEO to manage the overall brand and marketing initiatives• Lead marketing across the fintech organization and solution suite • Lead the marketing strategy development with a focus on digital demand generation • Develop and deploy a marketing strategy • Establish a strong marketing pipeline

Dubai Production City, Dubai, Ae

• Manage multiple, highly visible marketing campaigns for clients from strategy to execution to measurement and reporting, using relevant digital platforms while maintaining focus on timeline and budgets• Develop and optimize brand communications, customer experiences, marketing budgets, and overall conversion• Device an efficient formula for growth and acquisition, customer retention, attribution and tracking, data interpretation, research, and campaign optimization• Manage the user experience of the eCommerce websites including site navigation, content development, checkout funnel, and promotional campaigns• Execute the approved strategy using SEO, digital and social media ads, remarketing ads, content platforms, affiliate and influencer programs, email, and messaging platforms, etc.• Define, plan, and execute digital marketing strategies including marketing campaigns, websites management, social media presence for clients ranging from FMCG, beauty, financial services

Dubai, Ae

• Create brand and consumer marketing strategies to increase awareness and drive growth • Develop and launch strategic and tactical return on investment-led marketing programs to drive customer acquisitions, increase retention and loyalty within the targeted consumer segments • Use first-party data to identify opportunities, reduce churn, increase usage across the life cycle • Manage a network of external agencies – creative, social, media, digital, and media relations • Support business and product development to acquire strategic partnerships in the fintech sector • Manage in-house creative team producing high-quality brand marketing campaigns and content• Manage market research to track brand health across different markets and plan strategies to mitigate competitors through different positioning strategiesAwards and Recognition:• Gulf Customer Experience Awards 2018 - Best Integrated Approach and CRM• Golden Globe Tigers Award 2017 - Best Use of Video Content• CMO Asia Award - Best Use of Social Media in Cause Marketing

Mumbai , Maharashtra, In

• Head the development of annual marketing plans and media investment through brand & product marketing campaigns by using customer insights generated through market research • Collaborate with business groups in concept testing, corporate product launches along with advertising & communication campaigns in line with set communication standards and guidelines• Drive the designing of digital campaigns for lead generation for the digital banking group• Steering Social Media engagement initiatives and creating branded digital content to create the desired impact and meet the brand vision

Mumbai , In

• Develop Advertising and Communications campaigns to support PR Programs, Sales Promotions and Event Management to deliver on key metrics• Strategy and support to assist the different business units – Institutional, Retail, Distribution and Commodities • Create a PR strategy for continuous appearance of equity research analysts across media to ensure establish the reputation of BRICS as a leading institutional brokerage

Mumbai, Maharashtra, In

• Manage a marketing team for customer acquisition and generating revenue digital broking business• Drive market expansion and marketing campaigns - for KEAT, a web-based integrated trading platform and distribution services like Mutual Funds, Portfolio Management Service (PMS)• Using knowledge reports to a competitive advantage through digital channels in partnership with the equity research team • Manage the website, enhancements & maintenance based on user analytics and business requirements• Streamlining and exploring digital lead generation opportunities to maximize ROI

In

• Manage strategic planning, advertising and CRM operations for clients like Tata Motors (Tata Indica and Tata Indigo) and Mahindra range of vehicles through the design of acquisition and retention programs

• Clients – Philips India Ltd., and Goodlass Nerolac Paints Ltd. • Create marketing strategies for clients which involve advertising, trade communication, events, market research, exhibitions and promotional campaigns

Mba, Marketing

Mba, Materials Management

Bachelor Of Engineering - Be, Mechanical