Ashwin Gedam

Ashwin Gedam Email and Phone Number

Marketing & Communications | CMO | Growth | Fintech | @ Al Etihad Payments
Ashwin Gedam's Location
Dubai, United Arab Emirates, United Arab Emirates
Ashwin Gedam's Contact Details

Ashwin Gedam work email

Ashwin Gedam personal email

About Ashwin Gedam

A seasoned marketer driven by measurable results, I believe in leveraging data and designing strategies geared towards understanding and influencing customers.I have worked with industry-leading companies and global corporations as a marketing leader to drive revenue growth through unique marketing models that combine incisive strategies with traditional marketing channels.With extensive experience working with tech-enabled financial services marketing, I have been a part of exciting digital transformations and am a strong advocate of using data analysis to garner insight, craft strategy, and influence communications.As a leader, I believe in empowering people and teams to deliver at peak performance by helping them improve their efficiency and channel their creativity with the right tools, processes, inspiration, and mindset.• Strategy-driven performance marketing• Digital strategy combining paid media, organic channels, and search engines• PR and corporate communications via new and traditional media• Branding and creative strategy• Customer loyalty programsMarketing Strategy | Data Analytics | Advertising | Digital Marketing Programs | Content Marketing | Leadership Experience | Strategic Direction | Customer Analytics | Media Management | Online Marketing | Strategic Planning | Budget Management | Customer Experience

Ashwin Gedam's Current Company Details
Al Etihad Payments

Al Etihad Payments

View
Marketing & Communications | CMO | Growth | Fintech |
Ashwin Gedam Work Experience Details
  • Al Etihad Payments
    Head Of Marketing And Communications
    Al Etihad Payments Sep 2023 - Present
    Abu Dhabi, Uae, Ae
    Al Etihad Payments, a subsidiary of the Central Bank of the UAE, is dedicated to driving innovation and excellence in the financial services sector. As a leading force in digital payment solutions, Al Etihad Payments is committed to enhancing the efficiency, security, and accessibility of payment systems in the UAE, in line with the nation's vision for a digital economy.
  • Deem Finance
    Head Of Marketing
    Deem Finance Nov 2022 - Sep 2023
    Abu Dhabi, Ae
    • Responsible for building the marketing function and defining objectives for the marketing agenda. Growth and brand awareness are the key priorities.• Implement a comprehensive marketing strategy that aligns with the business strategy• Lead and manage the development of a customer-centric digital experience across all touchpoints• Manage the development and delivery of digital products and services, ensuring they meet the business' and customers' needs
  • Zaggle
    Vice President Marketing | Head Of Marketing
    Zaggle Feb 2022 - Nov 2022
    Hyderabad, Telangana, In
    • Work closely with the Founder and CEO to manage the overall brand and marketing initiatives• Lead marketing across the fintech organization and solution suite • Lead the marketing strategy development with a focus on digital demand generation • Develop and deploy a marketing strategy • Establish a strong marketing pipeline
  • Quill Communications Fz-Llc
    Head Of Digital
    Quill Communications Fz-Llc Jun 2021 - Dec 2021
    Dubai Production City, Dubai, Ae
    • Manage multiple, highly visible marketing campaigns for clients from strategy to execution to measurement and reporting, using relevant digital platforms while maintaining focus on timeline and budgets• Develop and optimize brand communications, customer experiences, marketing budgets, and overall conversion• Device an efficient formula for growth and acquisition, customer retention, attribution and tracking, data interpretation, research, and campaign optimization• Manage the user experience of the eCommerce websites including site navigation, content development, checkout funnel, and promotional campaigns• Execute the approved strategy using SEO, digital and social media ads, remarketing ads, content platforms, affiliate and influencer programs, email, and messaging platforms, etc.• Define, plan, and execute digital marketing strategies including marketing campaigns, websites management, social media presence for clients ranging from FMCG, beauty, financial services
  • Xpress Money
    Global Marketing Head | Vice President - Global Marketing
    Xpress Money Feb 2014 - Jun 2021
    Dubai, Ae
    • Create brand and consumer marketing strategies to increase awareness and drive growth • Develop and launch strategic and tactical return on investment-led marketing programs to drive customer acquisitions, increase retention and loyalty within the targeted consumer segments • Use first-party data to identify opportunities, reduce churn, increase usage across the life cycle • Manage a network of external agencies – creative, social, media, digital, and media relations • Support business and product development to acquire strategic partnerships in the fintech sector • Manage in-house creative team producing high-quality brand marketing campaigns and content• Manage market research to track brand health across different markets and plan strategies to mitigate competitors through different positioning strategiesAwards and Recognition:• Gulf Customer Experience Awards 2018 - Best Integrated Approach and CRM• Golden Globe Tigers Award 2017 - Best Use of Video Content• CMO Asia Award - Best Use of Social Media in Cause Marketing
  • Icici Bank
    Head Of Brand Marketing
    Icici Bank Dec 2006 - Jan 2014
    Mumbai , Maharashtra, In
    • Head the development of annual marketing plans and media investment through brand & product marketing campaigns by using customer insights generated through market research • Collaborate with business groups in concept testing, corporate product launches along with advertising & communication campaigns in line with set communication standards and guidelines• Drive the designing of digital campaigns for lead generation for the digital banking group• Steering Social Media engagement initiatives and creating branded digital content to create the desired impact and meet the brand vision
  • Brics Securites
    Assistant Vice President Of Marketing
    Brics Securites Apr 2005 - Sep 2006
    Mumbai , In
    • Develop Advertising and Communications campaigns to support PR Programs, Sales Promotions and Event Management to deliver on key metrics• Strategy and support to assist the different business units – Institutional, Retail, Distribution and Commodities • Create a PR strategy for continuous appearance of equity research analysts across media to ensure establish the reputation of BRICS as a leading institutional brokerage
  • Kotak Securities
    Associate Vice President - Marketing
    Kotak Securities Mar 2004 - Mar 2005
    Mumbai, Maharashtra, In
    • Manage a marketing team for customer acquisition and generating revenue digital broking business• Drive market expansion and marketing campaigns - for KEAT, a web-based integrated trading platform and distribution services like Mutual Funds, Portfolio Management Service (PMS)• Using knowledge reports to a competitive advantage through digital channels in partnership with the equity research team • Manage the website, enhancements & maintenance based on user analytics and business requirements• Streamlining and exploring digital lead generation opportunities to maximize ROI
  • Fcb Ulka
    Account Manager
    Fcb Ulka Feb 2000 - Feb 2004
    In
    • Manage strategic planning, advertising and CRM operations for clients like Tata Motors (Tata Indica and Tata Indigo) and Mahindra range of vehicles through the design of acquisition and retention programs
  • Grandale Advertising & Marketing
    Account Executive
    Grandale Advertising & Marketing Sep 1998 - Jan 2000
    • Clients – Philips India Ltd., and Goodlass Nerolac Paints Ltd. • Create marketing strategies for clients which involve advertising, trade communication, events, market research, exhibitions and promotional campaigns

Ashwin Gedam Skills

Brand Management Market Research Marketing Strategy Marketing Communications Digital Marketing Advertising Marketing Strategy Crm Management Team Management Marketing Management Social Media Social Media Marketing Business Strategy Strategic Communications Customer Insight Integrated Marketing Leadership Online Advertising Public Relations Corporate Communications Direct Marketing Cross Functional Team Leadership Creative Direction Customer Relationship Management Idea Generation Creative Strategy Photography Corporate Branding Digital Media Social Media Advertising Positioning Business Development B2b Marketing Retail Bank Team Leadership Business Analytics Mobile Applications Mobile Marketing Mobile Payments

Ashwin Gedam Education Details

  • Department Of Management Sciences (Pumba), Savitribai Phule Pune University
    Department Of Management Sciences (Pumba), Savitribai Phule Pune University
    Marketing
  • Department Of Management Sciences (Pumba), Savitribai Phule Pune University
    Department Of Management Sciences (Pumba), Savitribai Phule Pune University
    Materials Management
  • Maharashtra Institute Of Technology
    Maharashtra Institute Of Technology
    Mechanical

Frequently Asked Questions about Ashwin Gedam

What company does Ashwin Gedam work for?

Ashwin Gedam works for Al Etihad Payments

What is Ashwin Gedam's role at the current company?

Ashwin Gedam's current role is Marketing & Communications | CMO | Growth | Fintech |.

What is Ashwin Gedam's email address?

Ashwin Gedam's email address is as****@****ney.com

What is Ashwin Gedam's direct phone number?

Ashwin Gedam's direct phone number is +971251*****

What schools did Ashwin Gedam attend?

Ashwin Gedam attended Department Of Management Sciences (Pumba), Savitribai Phule Pune University, Department Of Management Sciences (Pumba), Savitribai Phule Pune University, Maharashtra Institute Of Technology.

What are some of Ashwin Gedam's interests?

Ashwin Gedam has interest in Photography, Children, Cooking.

What skills is Ashwin Gedam known for?

Ashwin Gedam has skills like Brand Management, Market Research, Marketing Strategy, Marketing Communications, Digital Marketing, Advertising, Marketing, Strategy, Crm, Management, Team Management, Marketing Management.

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