Leading content on all fronts for the brand:- Contribute to Le Mill’s blog - Le Mill Journal while covering various topics such as fashion, lifestyle, women and culture- Promote Le Mill’s vision through clear and compelling content- Augmenting content development with current marketing and general industry trends- Planning and execution of content strategy primarily through Instagram, email marketing and WhatsApp- Content writing for the website and email marketing- Ensuring the team manages aesthetics of Le Mill’s social media feed through their various contributions - Brand management for Sapna Mehta (Jewellery brand that Le Mill houses): covering social media, website buidling (via Shopify), all written content, naming collections and products, conducting content shoots etc.

Manage social media content and communications with a new outlook and maintain the brand language.- Planning and execution of content strategy primarily through Instagram and email marketing- Track performance of social media posts- Instagram reel planning (inclusive of planning what products to push with the merchandising team)- Referencing, mood-boarding and shooting social media content- Managing aesthetics of social media feed- Organic content writing for website and email marketing- Visual merchandising (styling and photography) to promote various stores on social platforms- Liaising with stores for content to promote the five stores across the country- Modelling for reels

Manage social media communications and strategy while bringing a fresher perspective and maintaining brand identity.- Handled strategic planning, content strategy and execution of posts across Instagram, Facebook, Pinterest, LinkedIn and Twitter with a 6% increase in followers to date- Manage accounts and track content performance using social media marketing tools including Google Analytics and Iconosquare- Creating social media calendar relating to the brand image & voice- Converted qualitative user feedback on social media channels to actionable recommendations for the marketing team to push content relevant to customers- Referencing, mood-boarding and shooting social media content- Managing aesthetics of social media feed- Social media face for reels and images

Responsible for kick-starting BohemeSg’s official blog as well as styling and photographing products for Social Media.- Wrote blog posts, copy for social media and product descriptions - Liaised with influencers for brand collaborations - Mood-boarding for product and social media shoots

Assisting the Account Manager in key team responsibilities.- Market research on key trends- Conducted and reported on competitor analysis tracking- Sales meeting preparations including presenting materials and creating decks