Ashwini Reddi is a lifestyle entrepreneur based in Philadelphia. An economics and policy graduate from the London School of Economics and Osmania University, she found her true calling in the creative world of design. Her belief is that luxury does not mean high cost but a proper appreciation of design and craftsmanship. Working closely with her team of highly trained and experienced designers, Ashwini infuses a contemporary design aesthetic into India’s well-honed traditional skills. This meshing of these different worlds creates products that discerning people anywhere are proud to own and use.Ashwini’s vision is to enable thousands of artisans to live with dignity while pursuing their passions and heritage. Besides running Neem, Ashwini is also a founding trustee of SRI Trust, a charitable organization that supports the needs of 1125 school children in 3 government schools in Hyderabad.