Ashwinkumar Srinivasan Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Director – Leadership (Strategy & Business Finance)• Business Finance head for 4 BU’s, catering Fruits & Vegetables (FnV) and Grocery from offline retail shops to online quick commerce players with annualized revenue of 700 Crores in INR• Achieved BU EBITDA profitability for FnV B2B model from farm to retailer – 1st in the industry to achieve• Spearheaded a 4cr monthly cost reduction, 50cr annualized cost saving which is 20% saving at company level• Recognized as a 0 to 1 scale specialist business partner for innovating the ecommerce BU for success• Co – owner of the PNL, Strategic business partner driving revenue, margin & cost initiatives who can operate at strategic, tactical & operational level• Led planning (AOP), reporting, target deviation, risk mitigation and providing ROI based decision marking support to influence business outcomes• Value creation by increasing Gross margin by 40% (high margin customer segment targeting) & increasing high margin product mix from 25% to 40%• Commercial financial model built for Flipkart slotted/quick commerce & driven commercial negotiations• Achieved zero operational cost at collection centers by variable labor and logistics models• Led RTM change management for the conversion of over 500 Distribution centers (DCs) to Micro - DCs• Designed incentive structure to drive performance management of retailer sales team from 65% to 90%• Program managed <5 days inventory, T0 cash collection, asset damages/loss at 3%, tax & legal compliance• Process owner who strives for continuous process improvement via digital transformation• Developed a competition benchmarking framework to arrive at 20% cheaper landing price for customers• Well versed with advanced excel, SAP, Power BI & sound product/tech understanding (previous experience)• Seasoned leader – Led a team of 10 professionals including CAs and MBAs, fostering stakeholder management with high level of integrity, attitude and commitment levels

Bengaluru, Karnataka, India

Bengaluru, Karnataka

• Designed & executed new Minimarket Customer Segment’s Sales, Category Commercials & Supply Chain strategy• Improved Tonnage Per Customer by addressing SKU penetration % of key city specific high correlation SKUs

Bengaluru Area, India

• Middle mile logistics Utilization improvement from 60% to 85% by combinations, density metric & vehicle type• Last mile – On time delivery % improvement from 70% to 95% by dolly ramp execution & product fixes• Spearheaded DC Ops to MDC Ops transformation in terms of product & process for 500+ facilities in 6 cities

Bengaluru Area, India

Zonal Business Manager (PnL Owner) – Doctor Business (South India)• Developed Doctor Business as a new Business unit from scratch to 100 Cr/2000+ Doctors in a span of 2 years• Growth Story – 1 City/6 members/City Head1 State/20 members/State Head4 States/50 members/Zonal• 300% Revenue Growth by multi-Channel adoption – Medicine/E - Consultation/Labs, Upselling & Cross sellingProgram Manager – Franchisee Medicine Delivery Business• Strategized & Implemented Franchisee Revenue Channel from scratch to 24 Cr/250 Franchisees in 8 months• Derived & Implemented Franchisee payout and incentive structure to increase the revenue by 2X• Implemented a Customer Segment based approach for Doctors, Doctor Assistants, pharmacists & General stores

Bengaluru Area, India

Bengaluru Area, India

Bengaluru Area, India

Manager – Business Strategy & National Accounts• PNL Owner for National Accounts - Innovated an 18 Cr Business with key clients like Fabhotel & Treebo hotels• In Stayzilla Platform, Reduced booking cancellations from 40% to 18% & increased the bookings by 3X• Minimized the acquisition cost per property from Rs. 8000 to Rs. 3500 at Pan India Level in 2016• Ensured Productivity/Target achievement by aligning KRAs, effort vs result analysis & segmenting/targetingManager – Process Partnerships• Led a team of 130+ team to achieve 4000+ property Onboarding in a month & 30,000 properties in SZ platform• Spearheaded change management of entire supply team of 130 from process to vertical Business team PAN India

Chennai Area, India

• Designed a Pre – Sales Customer Readiness Framework to assess US Healthcare Client’s mHealth maturity level• Identified 40+ Mobile Health opportunities to proactively approach Clients for potential Business opportunity• Received a Pre-Placement Interview (PPI) Offer for excellent performance during internship period

Chennai Area, India

• Consultant/Module lead for US Healthcare client handling Business requirements via Java/J2EE solutions• Led a team of 6 – Increased their productivity by 30% & Reduced estimation effort by 30% via automation• Recipient of ‘Associate of Month’ award for Business Process Improvement & ‘Spotlight’ award for Innovation

Pgdm/Mba, Business Administration And Management, General

Activities and Societies: • Merit of being the 1 out of 5 Campus Finalist Teams in RPG Blizzard 3.0 – The Invincibles Case Competition.

Bachelor Of Engineering - Be, Electronics And Communications Engineering, First Class With Distinction