My primary research interest is in marketing-finance interface where we estimate the impact of marketing actions on financial market metrics. Within this research area, I also study how marketing and financing strategies interact. My other research interests include diverse topics such as social media marketing, consumer behavior, and trade credit financing.I teach Marketing Engineering (Analytics) and Social Media Marketing to the Masters students and Experimental Methods to PhD students at ESSEC.Specialties: Marketing Strategy, Econometrics, Marketing Research, Capital Markets Research, Social Media Marketing, SAS, and Stata.I work extensively with financial databases such as Compustat and CRSP.