Communications Business Partner for Siemens Smart Infrastructure in India. - Plan and execute marketing communication activities to support regional and global business objectives, including social media, advertising, media relations, branding, product launches, industry events, print collateral, and e-communications.- Collaborate with Global HQ on focus vertical topics within Siemens Smart Infrastructure. - Lead the experiential marketing projects while collaborating with global and Indian teams.- Work closely with Senior Management and Business Heads to execute digital led awareness and thought leadership programs within industry forums.- Organize tradeshows and company events from conception through execution, managing all project elements on-time, delivering increased company brand awareness and lead generation opportunities.- Direct and manage development of marketing collaterals from conception through production, resulting in print and online tools that helped sales organization sell more effectively.- Produce written content for website, presentations, case studies, and newsletters. - Leverage strengths in cost-effective marketing management and vendor negotiations with SCM.- Coordinate external speaker and media opportunities to communicate business successes, leading to greater industry exposure. - Identify opportunities, research new lead possibilities, collaborate with sales team and create campaigns generating annual sales increase.- Oversee development of new website rich in content, improving communication flow and adding an effective Search Engine Optimization component to take advantage of organic site traffic.- Focus on industry trends, product innovations, solution benefits, and customer satisfaction across multiple vertical markets and regions

- Plan & execute product launches for B2B & B2C segments- Manage all marketing events and sponsorships in coordination with the marketing and commercial team- Manage advertising & promotional budgets- Inter-departmental co-ordination with Purchase, Supply Chain and Sales teams- Assist in maintaining website, brand micro sites & mobile apps- Design and execute retail promotional tool kits to increase awareness- Plan and implement retail schemes for channel partners & distributors- Create sales team activations and channel partner activation plans

- Assist in coming up with ideas and organizing internal events- Assist in creating marketing & communication collaterals- Development, presentation and implementation of the Marketing Calendar- Responsible for internal communication such as the monthly newsletter, weekly press updates and other alerts- Work closely with the Marketing Managers on the strategy plans- Working with multiple areas of the business to execute and deliver a cohesive and aligned communications strategy- Assist the digital team with website management- Provide evaluation report on every customer led events

Trade Marketing and Distribution: Trainee- Distributor channel management- Divisions handled: Cigarette, Foods, Personal Care- Market visits to understand the flow of product brands- Managing the channel partner sales team & developing sales strategies.

Management Trainee - Marketing CommuicationsDuties :- Support the team managers in the ATL / BTL / Marcom activities.(Media plans, Exhibitions, events, catalogues, product launches)- Assist in Co-ordination between the departments like Purchase and SCM departments.- Supporting the team in various marketing activities like managing PR, branding, promotion activities and related MIS.

Market Research Intern. Duties & responsibilities :-Analysis and data interpretation of C-segment automobile market.-Lost sales analysis and Customer surveys.-Competition analysis-Presentation to the board & the sales team.-Strategic Launch of new Mahindra Verito.-Preparing and Motivating the sales team.