Ashwin Razdan Email & Phone Number

Halifax Regional Municipality, NS, CA

Adrigo Insights is a SaaS solution that bridges Social Media platforms with common metrics that enable marketers to make an apple-to-apple comparison of content and media performance. My role is to start conversations, build partnerships and support customers in getting more out of their investments in Digital marketing.

Atlanta, GA, US

Reporting into the Global Director for Asia Pacific (social media and consumer engagement), following is an overview of my key responsibilities.1. Led the partnership with cross-functional team of brand marketers, creative partners, public relations, integrated marketing experiences (IMX) and Customer teams to deliver cohesive and integrated.

Atlanta, GA, US

Reporting into the Chief Digital Officer in India, the role was spread across four key functions;1. Digital Marketing: Digital media planning and investments, nurturing core partnerships that drive reach and / or engagement, driving audience segmentation, regionalization and developing personalized experiences. Additionally, leveraging the science of ad.

Mumbai, Maharashtra, IN

Seconded at Coca-Cola India to Lead its Social Media Command CenterWon 27 industry recognitions, including 4 APAC-level awards, in the last 4 years for providing strategic inferences on consumer, brand and competition using Social Listening; Driving media (investment) efficiency; Leveraging Data Analytics for business impact, Digital campaigns, content.

Seoul, South Korea, KR

Maintain active and engaging social communities across all Samsung online media channels through effective content and media strategies.Key responsibilities:Enforce Samsung’s Social Media Guidelines across all active channels.Develop Social Media strategies for products-based digital campaigns.Manage content for social media conversations and activities..

Round Rock, Texas, US

Develop/implement social media strategies to promote thought-leadership (including, articles, whitepapers, webinars and other online events), and build a ‘listening post’ in Noida to track consumer behavior on various parameters.Indulge in social networks – primarily LinkedIn and Twitter – to strengthen Dell’s ‘circle of influence’, engage consumers.

Gurgaon, Haryana, IN

Writing: To write features/ articles/ stories on topics such as Application Development, Enterprise Applications, Finance & Accounting Outsourcing, Knowledge Process Outsourcing, Innovation and Transformation, and Benchmarking and Performance Management.Social Media: Initiate campaigns to increase traffic to the online registrations page and the website.

Gurgaon, Haryana, IN

Some of my key responsibility currently are;Customer relationship management: Member of the two-person team managing relations with different departments at the Penguin Group. Partner management in the U.K.Company empanelment: Empanelment specific campaigns are conducted specifically for the U.S. and the European markets (excluding the U.K.). The purpose.

My key responsibilities were;Marketing communication DevelopmentMarket intelligence gatheringChannel Partner Program set-up and managementDatabase creation and managementOutreach program: It is one of the most effective programs I have conducted in the company. This on-going campaign has been divided in two modes; the tele-calling and new-media campaign..

IN

My job role involved;Initiating new ideas and enhancements to meet existing or anticipated client needs.Design and develop new-media solutions to be integrated with the clients marketing plans. Prioritize client requirements; track client’s product development and develop product launch plans. Engage closely with the editorial and execution team to help.

Noida, Uttar Pradesh, IN

Managed a cross-functional team of writers, marketing executives, designers, developers and support functions to launch a magazine into the testing marketplace. In addition, I interacted with strategic partners and was required to understand their business objectives, and present the advantage of our magazine to the strategies of senior executives at these.

Round Rock, Texas, US

Some of my key responsibilities and achievements are as follows;Online Marketing of the Website globalindianme.com.Marketing & Promoting the magazine- Global Indian Magazine. Targets Achieved: Rs.35,75,000Aggressively promoting the magazine and enhancing PR with the existing Clients. Marketing outdoor media including Front Lit Fence Hoarding and Box lit.

Master'S Degree, Entrepreneurship/Entrepreneurial Studies

Bsc, Computer Science Engineering, Specializing In Internet & Ecommerce

Education record