Ashwin Rosswel Vas
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Ashwin Rosswel Vas Email & Phone Number

Chief of Staff, CEO’s Office at VIDA Digital Identity
Location: Bengaluru, Karnataka, India 6 work roles 2 schools
1 work email found @vida.id LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Work email a****@vida.id
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Current company
Role
Chief of Staff, CEO’s Office
Location
Bengaluru, Karnataka, India
Company size

Who is Ashwin Rosswel Vas? Overview

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Quick answer

Ashwin Rosswel Vas is listed as Chief of Staff, CEO’s Office at VIDA Digital Identity, a with 35 employees, based in Bengaluru, Karnataka, India. AeroLeads shows a work email signal at vida.id and a matched LinkedIn profile for Ashwin Rosswel Vas.

Ashwin Rosswel Vas previously worked as Director, Technical Program/Product Management at Jupiter and Senior Manager, Advertising & Marketing Technology at Walmart Global Tech India. Ashwin Rosswel Vas holds Master Of Business Administration - Mba from Warwick Business School.

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avas@vida.id
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Profile bio

About Ashwin Rosswel Vas

Product & Technology leader with 18+ years of experience across startup (Jupiter Money - India's leading Neobank) and enterprises (Walmart, HP), building 0-1 products as well as owning charters worth $5B in revenue. My breadth of experience comprises of leading complex global programs (Walmart Advertising & Marketing Tech India charter, HP WW B2C & B2B eCommerce), engineering management of 40+ engineers, and platform product development (UPI switch for Rupay credit card, Mutual funds platform at Jupiter money). In the role of Tech/Product counterpart for executive leadership across US, Europe and Asia, I've led several cross-functional, large-scale $MM global programs across eCommerce, Advertising and FinTech domains. As a Chief of Staff to SVPs at enterprises and CXOs at startups, I have orchestrated entire company/BU's planning & execution across product lines, presented MBR/QBRs to C-suite/founders, translated vision -> AOP -> QBR -> Product initiatives -> GTM. I hold a bachelor's degree in Engineering and MBA from WBS U.K, world's #1 DL-MBA for 5 consecutive years (Financial Times).

Listed skills include Leadership, It Strategy, Multi Cultural Team Management, E Commerce, and 46 others.

Current workplace

Ashwin Rosswel Vas's current company

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VIDA Digital Identity
Vida Digital Identity
Chief of Staff, CEO’s Office
jakarta, jakarta raya, indonesia
Website
Employees
35
AeroLeads page
6 roles

Ashwin Rosswel Vas work experience

A career timeline built from the work history available for this profile.

Chief Of Staff, Ceo’S Office

Current

Bengaluru, Karnataka, India

Oct 2023 - Present

Director, Technical Program/Product Management

Bengaluru, Karnataka, India

Platform product lead for Jupiter labs, with a mandate of building best-in-class financial platform. In this capacity, the labs team developed UPI switch application for Rupay credit cards in under 3 months and it was one of the most well received launches in Global FinTech Festival 2023. My prior accomplishments were leading Tech to develop Mutual funds platform in 2022. I also owned entire Tech's roadmap, authored program blueprint across product/design/marketing/tech/CS that allows a growth startup to launch cross-functional initiatives faster to market.

Nov 2021 - Oct 2023

Senior Manager, Advertising & Marketing Technology

Bengaluru, Karnataka, India

As a Global program lead for AdTech & Marketing India charter, I was responsible for several 0-1 platform development initiatives such as display self-serve demand-gen platform development, ML-driven audience targeting models, Unified ad experiences; In addition, personally led the efforts in building inhouse ad-server and forecasting engine.I also owned the annual operating plan with 4X HC growth in 2 years & associated budgets, accountable for all quarterly OKRs & QBR presentations of multiple businesses to Hari Vasudev (India center head), handled Covid wave2 impact which was very severe in India, and led "Pragati", the mentoring program for Women associates.

Sep 2020 - Nov 2021

Engineering & Global Program Manager, Ww B2C & B2B Ecommerce

Hp

Bengaluru Area, India

I delivered modernization, transformation, and incremental innovation across multiple apps - WW B2C eCommerce (store.hp.com in 15 countries) and Instant Ink Subscription (hpsmart.com). One thing that I cherish most is the trusted partnerships with executive leadership in worldwide business strategy, regional product management, and IT cross-functional teams (CISO, enterprise architecture, CPQ, Supply-chain, and finance) that helped me meet strategic targets and deliver platform growth. Key outcomes were rearchitecting the EMEA and Canada platform to scale 4X and grow revenues 2X to $600M over 4 years, successful separation & rollout of 11 mission-critical financial systems during the 2015 HP split, and several platform upgrades [Intershop, IBM Commerce and Custom Play/.NET-based].As an engineering manager, I owned development of B2C (Europe & Canada) and WW B2B eCommerce platforms, with people responsibilities of 40+ engineers in direct and matrix relationships. My team finishing Top-3, twice-in-a-row, amongst 1500 HP-IT technologists in the “Innovation Madness” annual event was the highlight of my tenure; I immensely enjoyed coaching and mentoring my team in meeting their career aspirations. Providing architecture and system design oversight for key feature integrations - SAP S/4 Hana, marketplace integrations, GDPR Consent Management - were some of my key accomplishments.

Nov 2009 - Sep 2020

Project Leader, The $Billion Startup Inside Hp

Hp

Bengaluru Area, India

At a time when Flipkart was just starting off in India, I was part of a 150 strong technology team that was building the $billion eCommerce store.hp.com. The engineering, product, infrastructure & operations, and supply-chain teams in Bangalore and Palo Alto burnt the midnight oil to roll-out a fully functional state-of-the-art eCommerce experience to our customers. ...and boy, did we generate $900M in revenues and outbid Dell to emerge as a market leader in the U.S. I started off as a lead developer and went on to manage teams of 8-10 technologists in building eCommerce solutions for returns & refunds, new payment integrations, 'build your own PC', and several user experience enhancements. It was my first taste at working in a fast-paced, startup-like environment buzzing with enthusiasm and zeal to create a product!

May 2006 - Oct 2009

Software Developer, Financial Services

Bengaluru Area, India

I had the privilege of working directly with clients from Day 1 of my career at ING, a global financial institution. Working in partnership with banking leaders and service providers, we deployed a new loan disbursal system for various types of loans - home, auto, personal etc. It was an invaluable experience in consulting, product development, and stakeholder management.

Jun 2004 - Apr 2006
Team & coworkers

Colleagues at VIDA Digital Identity

Other employees you can reach at vida.id. View company contacts for 35 employees →

2 education records

Ashwin Rosswel Vas education

Master Of Business Administration - Mba

Specialised in Corporate strategy - M&A, Corporate Finance, and AI for business.

FAQ

Frequently asked questions about Ashwin Rosswel Vas

Quick answers generated from the profile data available on this page.

What company does Ashwin Rosswel Vas work for?

Ashwin Rosswel Vas works for VIDA Digital Identity.

What is Ashwin Rosswel Vas's role at VIDA Digital Identity?

Ashwin Rosswel Vas is listed as Chief of Staff, CEO’s Office at VIDA Digital Identity.

What is Ashwin Rosswel Vas's email address?

AeroLeads has found 1 work email signal at @vida.id for Ashwin Rosswel Vas at VIDA Digital Identity.

Where is Ashwin Rosswel Vas based?

Ashwin Rosswel Vas is based in Bengaluru, Karnataka, India while working with VIDA Digital Identity.

What companies has Ashwin Rosswel Vas worked for?

Ashwin Rosswel Vas has worked for Vida Digital Identity, Jupiter, Walmart Global Tech India, Hp, and Igate.

Who are Ashwin Rosswel Vas's colleagues at VIDA Digital Identity?

Ashwin Rosswel Vas's colleagues at VIDA Digital Identity include Dewi Ratna Puri, Giantika R., Astri Elviani, Anupam Chawla, and Esther Suhana.

How can I contact Ashwin Rosswel Vas?

You can use AeroLeads to view verified contact signals for Ashwin Rosswel Vas at VIDA Digital Identity, including work email, phone, and LinkedIn data when available.

What schools did Ashwin Rosswel Vas attend?

Ashwin Rosswel Vas holds Master Of Business Administration - Mba from Warwick Business School.

What skills is Ashwin Rosswel Vas known for?

Ashwin Rosswel Vas is listed with skills including Leadership, It Strategy, Multi Cultural Team Management, E Commerce, Engineering Management, Requirements Analysis, It Enabled Business Transformation, and Digital Transformation.

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