Collaborated with clients in the fashion, lifestyle, design, and real estate industries.Developed persuasive pitches and creative strategies, resulting in secured media coverage in majorCanadian outlets.Built and maintained comprehensive media lists.Researched story angles for press releases and pitches across digital publications, newspapers, magazines, and PressReader.Utilized Cision to create journalist contacts, maintain media lists, research new stories, and… Show more Collaborated with clients in the fashion, lifestyle, design, and real estate industries.Developed persuasive pitches and creative strategies, resulting in secured media coverage in majorCanadian outlets.Built and maintained comprehensive media lists.Researched story angles for press releases and pitches across digital publications, newspapers, magazines, and PressReader.Utilized Cision to create journalist contacts, maintain media lists, research new stories, and disseminate press releases.Assisted in creating persuasive pitch decks to showcase agency capabilities and win new business.Compiled weekly updates and new coverage scopes for clients to ensure transparency.Tracked and reported media coverage effectiveness on MRP.Provided direct support to account managers. Show less

Supported client presentations and maintained communication to understand needs, provide updates, and address concerns promptly.Resolved project issues and served as the point of contact for complaints, escalating issues as necessary.Assisted in developing custom plans for drone applications, meeting unique client requirements.Managed administrative tasks, including scheduling meetings, preparing documents, and maintaining client files, ensuring efficient operations.

Utilized applications like Hootsuite for post-scheduling, ensuring timely and effective social media management.Collaborated with various departments to maintain consistent branding across all communication channels.Analyzed campaign performance and assisted in tracking data to optimize strategies.Served as a liaison between clients and employees, ensuring clear communication and understanding of requirements.