Anastasiia Shydenko Email & Phone Number

Toronto, Ontario, Canada

- Driving the development of the product roadmap by collaborating closely with the leadership team, ensuring alignment with the company’s strategic objectives- Defining and communicating a compelling product vision, strategy, and roadmap to internal stakeholders, fostering alignment and a shared understanding of goals- Advocating for a user-centric, data-driven approach throughout the product development lifecycle to enhance customer satisfaction and drive business growth- Collaborating cross-functionally with executives, customers, and internal teams (including design, engineering, marketing, and customer success) to define and prioritize high-impact product requirements- Ensuring seamless team collaboration to support successful product launches and ongoing product iterations- Utilizing data-driven insights to measure user engagement and assess the impact of features, driving continuous improvement- Owning and maintaining a dynamic product backlog that is continuously aligned with the overall product vision and business objectives- Conducting comprehensive user research, including interviews, and user testing, to understand user needs, pain points, and behaviors- Leveraging user feedback and behavioral analytics to identify trends, uncover new opportunities, and drive product enhancements

EVO is a B2C marketplace4.8 million daily visitors on the marketplace12 million monthly buyers701 million sessions annuallyOver 60,000 companies on the marketplace102.5 million products in the catalog- Led planning, development, and implementation of core product features, including cart, order management, checkout, online payment, wallet, and thank you page, driving user satisfaction and business growth- Managed a high-performing cross-functional team (app + web development) to build, enhance, and maintain critical product areas, fostering collaboration and innovation- Defined and executed product strategy, goals, and KPIs, ensuring alignment with company vision and market needs- Conducted in-depth user research and analysis to generate and validate hypotheses, leading to a significant increase in NPS from 52% to 74% by meeting customer needs in competitive ways.Identified gaps in the customer journey and led feature development across engineering and design teams, leveraging A/B testing and MVPs to drive continuous improvement- Built strong relationships with stakeholders and collaborated with cross-functional teams including marketing, support, sales, legal, and fintech to ensure seamless product delivery and success- Achieved a 4x increase in app installs by optimizing the web as an app acquisition channel, leading to an app user NPS of 81%- Drove business metric growth by implementing A/B testing and fake MVPs, resulting in a 13% increase in conversion rate year-over-year

- Defined and documented detailed product specifications, including user stories, user flows, and use cases, aligning with business objectives, user needs, pain points, and technical requirements to ensure clarity and focus.- Implemented a comprehensive, long-term product development strategy, achieving a substantial 40% year-over-year revenue growth by aligning product features with market demands and customer needs.- Conducted deep analysis of user feedback and behavior by leveraging insights from support and account teams, analytics data, session recordings, and market trends, resulting in a reduction of churned users in a specific segment from 50% to 35%.- Supervised a team of 5 managers and oversaw the operations of a 75-employee department, driving performance, fostering collaboration, and ensuring successful execution of strategic goals.

Professional Managers

Workplace Preparation Program

Bachelor'S Degree, Economics, Management