Founder and CEO of Roam Events, an event production company redefining how our clients interact and engage with customers and communities through authentic brand experiences. Net Promotor Score 87+The CEO and executive planner of: - Roam Fest - the first and largest femme mountain bike festival in the world- Roam Retreats - exceptional white-glove mountain bike vacations across the US- Roam Rally Demo Tour - a high-touch demo tour in collaboration with Specialized Bicycles- The Sturdy Dirty Enduro - the largest women's-only enduro race in the US- Rebecca's Private Idaho: Outside Magazine's Top 25 Cycling Events in the World- Rusch Academy: bespoke endurance training academy with 7-time World Champion Rebecca Rusch• Executive manager of all operations including a team of 75 event production specialists and up to 24 unique events in a year• Developed and managed a $400,000 annual company budget and successfully executed an additional $500,000 in secondary event budgets• Produce, strategize, and execute event production logistics, schedule, and runsheet• Director of marketing and brand development including regular use of Adobe Suite (primarily Illustrator, InDesign, and Photoshop) to plan, create, and promote digital and branded event marketing materials • Full-stack web design and implementation of customer registration platform, event websites, and digital marketing campaigns • Facilitated permit applications and compliance with Bureau of Land Management, US Forest Service, state, county, city, and private stakeholders including food, liquor, alcohol, and road closure permits• Evaluated and reconstructed standard operating procedures both back and front of house to increase productivity, satisfaction, and event success

Developed and produced field marketing brand experiences.Direct consumer marketing, brand development, transportation logistics, event permitting and planning, bike maintenance clinics, skills clinics, group rides, athlete support, ambassador training retail training, festivals, fundraisers, and community events.

Led world-class custom expeditions with the largest luxury adventure travel company on the planet. • Assisted in establishing new itineraries including research, design, & development of bookings, route planning, advanced safety plan, community engagement, and transportation• Problem-solved on the fly in a wide array of scenarios including guest dynamics, business partnerships, subcontractors, and logistics• Assigned most comprehensive trip schedule of new hires, leading over 19 trips in a six month period. • Onboarded 150+ guests annually, using systemized communication and live feedback to establish relationships and set the experience up for success• Autonomously directed logistics, local teams and a budget up to $100k both domestically and internationally• Earned consistent top performance ratings among 500+ leaders worldwideCamping, Zion National ParkMultisport Family, HawaiiMultisport, Charleston-SavannahBiking, Asheville-GreenvilleBiking, Vermont-QuebecBiking, Maine