Asia Hall is a young female entrepreneur who founded Neon Cowboys LLC. Asia grew up in the fashion industry with a couture designer for a father, Kevan Hall - the creative director of Halston during her childhood. She started her first company, Once Youth, with her younger brother while she was in college. The concept was to follow your dreams while you're still young. Asia received a Computer Science & Art degree from the Westmont college in Santa Barbara, CA. Then went directly to work for Electronic Arts' mobile gaming division. She is currently the CEO & product designer for her own wearable tech fashion brand, Neon Cowboys. Where she explores her American identity within western culture and is able to merge her fashion, tech, and art background. Asia and her team are continually R&Ding new products while scaling their direct to consumer brand and servicing celebrity clientele.