• Write and deliver story-rich, high-converting copy for clients on time, including social media captions, videos, emails, sales pages, landing pages, blogs, websites• Prepare and host monthly strategy calls and maintain organized and detailed records for clients in health and wellness, coaching, finance, banking, travel, and healthcare • Perform keyword research and implement SEO strategy• Create content briefs, style guides, brand guidelines, and content calendars

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• Developed integrated marketing campaigns, promotions, and merchandising for two beauty brands at CND• Launched new brand Creative Play™ Nail Lacquer at distributors and salons in the U.S.• Prepared decks and presented at distributor and national sales meetings, and education summits• Lead cross-functional teams and agency partners• Developed consumer and trade media plans• Managed brand support spending to achieve budgeted levels with less than 5% year end discrepancy

• Brand Manager for 4 US and Latin America brands• Managed cross-functional teams and lead the development of new SKUs and product launches• Responsible for promotional P&L development and post-promotion analysis• Monitored and controlled key initiatives, budgets and forecasts to achieve required EBITDA and sales • Developed briefs, managed agency partners, and oversaw PR, digital, and advertising campaigns• Traveled to international markets and assisted Regional Managers with strategic planning• Aided in the design and fielding of market research and analysis of results• Supported trade show strategy and co-lead the planning and execution of trade shows• Graduate, Leadership Laboratory 2013 and 2014

• Assisted in the development and implementation of integrated brand campaigns, including advertising, public relations, promotions, packaging, collateral, digital, and market research• Worked with team to grow a mature brand year over year to $116M• Managed brand A&P budget with less than 10% variance each month • Conducted monthly business reviews and analyzed market trends and point of sale (POS) data• Lead cross functional teams to deliver on-time new SKU launches and presented post-launch analysis• Rolled out the company's new wellness program as a member of the Fortress of Health committee

• Developed custom proposals and RFP responses for larger opportunity clients ($100,000 and above) with Strategic Consultants, Media Planners, and Creative Design Team• Positioned Active Network and its assets to improve client conversion and retention• Built a database of Active’s Media and Marketing assets, capabilities overview, and audience profiles that could be leveraged for brands and agencies, and improve development efficiency• Conducted market research on consumer behavior and industry trends• Prepared monthly business reviews utilizing Site Catalyst and comScore on Active Network’s website properties and competitors for company executives and Media + Marketing sales team

• Acted as the official voice for the Graduate Business Student Community while completing MBA • Defined goals for the GBSA and their implementation strategy, and directly oversaw the GBSA officers to ensure efficiency and fiscal responsibility• Maintained relations with USD administration, faculty, staff and other representative student organizations, and ensured representation at all relevant USD meetings

• Worked with Professor Linda Barkacs on class projects and grading course work while completing MBA.

• Completed a comprehensive study that identified high-performing Learning and Development organizations, and analyzed them in terms of scalability, product offerings, marketing, and growth strategy• Recommended specific marketing initiatives for Ripples to implement based on market research results

• Recruited on a national and international level for IT and wireless technologies and identified candidates through networking, database management, Internet job boards, and online marketing• Completed full life cycle recruiting, which included pre-screening candidates, salary negotiations, interview preparation, reference checks, and hiring• Directly contributed to company’s gross profit goals by placing engineers on large-scale telecommunications projects

• Drafted proposals on behalf of CDC for the government to bring international visitors to San Diego• Organized local programs for and hosted visiting ambassadors and diplomats• Provided administrative support for Director of Operations, Director of Programs, and Executive Director

• Contributed to the development of a firm-wide Internet-based training and performance management platform for employees• Managed and classified incoming candidate information and employee data• Conducted daily business in Spanish