Asia Simonelli, Mba Email & Phone Number

• Write and deliver story-rich, high-converting copy for clients on time, including social media captions, videos, emails, sales pages, landing pages, blogs, websites
• Prepare and host monthly strategy calls and maintain organized and detailed records for clients in health and wellness, coaching, finance, banking, travel, and healthcare
• Perform keyword research and implement SEO strategy
• Create content briefs, style guides, brand guidelines, and content calendars

Global

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Greater San Diego Area

• Developed integrated marketing campaigns, promotions, and merchandising for two beauty brands at CND
• Launched new brand Creative Play™ Nail Lacquer at distributors and salons in the U.S.
• Prepared decks and presented at distributor and national sales meetings, and education summits
• Lead cross-functional teams and agency partners
• Developed consumer and trade media plans
• Managed brand support spending to achieve budgeted levels with less than 5% year end discrepancy

Greater San Diego Area

• Brand Manager for 4 US and Latin America brands
• Managed cross-functional teams and lead the development of new SKUs and product launches
• Responsible for promotional P&L development and post-promotion analysis
• Monitored and controlled key initiatives, budgets and forecasts to achieve required EBITDA and sales
• Developed briefs, managed agency partners, and oversaw PR, digital, and advertising campaigns
• Traveled to international markets and assisted Regional Managers with strategic planning

Greater San Diego Area

• Assisted in the development and implementation of integrated brand campaigns, including advertising, public relations, promotions, packaging, collateral, digital, and market research
• Worked with team to grow a mature brand year over year to $116M
• Managed brand A&P budget with less than 10% variance each month
• Conducted monthly business reviews and analyzed market trends and point of sale (POS) data
• Lead cross functional teams to deliver on-time new SKU launches and presented post-launch analysis
• Rolled out the company's new wellness program as a member of the Fortress of Health committee

San Diego, CA

• Developed custom proposals and RFP responses for larger opportunity clients ($100,000 and above) with Strategic Consultants, Media Planners, and Creative Design Team
• Positioned Active Network and its assets to improve client conversion and retention
• Built a database of Active’s Media and Marketing assets, capabilities overview, and audience profiles that could be leveraged for brands and agencies, and improve development efficiency
• Conducted market research on consumer behavior and industry trends
• Prepared monthly business reviews utilizing Site Catalyst and comScore on Active Network’s website properties and competitors for company executives and Media + Marketing sales team

San Diego, CA

• Acted as the official voice for the Graduate Business Student Community while completing MBA
• Defined goals for the GBSA and their implementation strategy, and directly oversaw the GBSA officers to ensure efficiency and fiscal responsibility
• Maintained relations with USD administration, faculty, staff and other representative student organizations, and ensured representation at all relevant USD meetings

San Diego, CA

• Worked with Professor Linda Barkacs on class projects and grading course work while completing MBA.

Bangalore, India

• Completed a comprehensive study that identified high-performing Learning and Development organizations, and analyzed them in terms of scalability, product offerings, marketing, and growth strategy
• Recommended specific marketing initiatives for Ripples to implement based on market research results

San Diego, CA

• Recruited on a national and international level for IT and wireless technologies and identified candidates through networking, database management, Internet job boards, and online marketing
• Completed full life cycle recruiting, which included pre-screening candidates, salary negotiations, interview preparation, reference checks, and hiring
• Directly contributed to company’s gross profit goals by placing engineers on large-scale telecommunications projects

San Diego, CA

• Drafted proposals on behalf of CDC for the government to bring international visitors to San Diego
• Organized local programs for and hosted visiting ambassadors and diplomats
• Provided administrative support for Director of Operations, Director of Programs, and Executive Director

Madrid Area, Spain

• Contributed to the development of a firm-wide Internet-based training and performance management platform for employees
• Managed and classified incoming candidate information and employee data
• Conducted daily business in Spanish

Mba, Marketing, International Business

Activities and Societies: President of Graduate Business Student Association (GBSA), Class Leader, Student AmbassadorRanked #14 in.

B.B.A., Business Administration, International Business, Spanish

Activities and Societies: Kappa Alpha Theta, Alpha Kappa Psi, Sigma Delta Pi, Student International Business Council, National Society of.

Study Abroad

• Studied abroad in Madrid, Spain for 1 semester • Completed coursework in Spanish and English • Held an internship at Ernst & Young