Andres F. Siefken Email & Phone Number

New York, Ny, Us

Established Hidden Gem Artisanal Spirits as a platform connecting artisanal and traditionally made spirits with consumers seeking carefully crafted products.Our aggregation business model enables us to serve as commercial managers for diverse brands seeking entry and growth into the US market. We also support brands with adhoc sales and marketing services (brand ambassadors, e-commerce management, distributor relationships) to help them grow.While our initial focus was on Tequila brands (@hiddengemtequila), we are broadening our scope to include other artisanal agave (raicilla, bacanora, cocuy, mezcal) and diverse spirits brands.Explore further at www.hiddengemtequila.com and connect with us on Instagram, Facebook, and TikTok @hiddengemtequila.Brands managed: • Tequila Atansio • Tequila Viva México • Tequila Plantador • Tequila Buscadores • Cocuy La Capilla • Bacanora Hojas Mágicas Other Brands supported: • San Matías Tequila • El Tequileño • Lost Lore Tequila • Raicilla Pólvora • Fiesta Latina Agave Beer (available in Dallas, TX) • Offrian Rum • 1953 Tequila • Rey Sol Tequila For inquiries, please reach out to andres@hiddengemtequila.com.

London, Gb

• Member of InnerWorkings (NASDAQ: INWK) Senior Leadership Team (SLT) - $1.2B in revenue• Responsible for overall commercial strategy redefinition (value proposition, services, and new business models) to drive the company’s turnaround, recapitalization, and sale. • Partnered with Chief Technology and Innovation Officer to launch SaaS customer experience portals for critical clients like Sephora, Calvin Klein, and Adidas.• Co-sponsored, with CTO and CMO, internal technology and digital innovation summit across all business units.• Revamped the company’s combined creative services and digital global strategy and directly managed a team of 60+designers.• Co-led with CHRO development and articulation of the company’s culture values, statements, and employee training globally.• Executive sponsor to winning largest portfolio global account ($150M+), working directly with the client to develop an innovative services model• Successful company sale to HHGlobal and Blackstone in Q4 2020 - Planed exit as part of the transaction SKILLS APPLIEDELT | SLT | Executive | Commercial Strategy | Public | Innovation | Deep Client Relationships| Design Thinking | M&A | Post Merger Integration | Optimization | Founder-led | Organizational Transformation | Cross-functional Alignment | Operations + Supply Chain | Retail | Store Design | Marketing Services | Creative Services | Global Expansion | Client Portals | Operational Excellence | Working Capital Improvements | Cost Reductions | Revenue + Profit Acceleration | Process Improvement | Restructurings | Financial Controls + Compliance | Commercial Strategy | Sales Process Enhancement | Culture | Turnaround | Sustainability | Remote Management | Brand Strategy | Scale | SaaS | Private Equity

London, Gb

• Transformed, turned around, and scaled EYELEVEL into a profitable $125M+ global retail marketing services leader with marquee passion-driven brands (Nike, Adidas, Puma, C.K., REI, Columbia, The North Face, Sonos, Dior, and Peloton, among others) and offices in 14 cities around the world until its sale to HHGlobal and Blackstone private equity. • Integrated EYELEVEL into Innerworkings as part of M&A followed by founder’s departure. • First non-founding person to lead the company.• Managed team of 550+ associates globally• Ability to build a global virtual community to effectively collaborate and build winning solutionsABOUT EYELEVEL and InnerWorkings EYELEVEL is the industry leader in retail environments, crafts custom and turnkey flagship stores and shop-in-shops, fixtures, displays, and digital point of sale solutions that elevate customer execution and set their brands apart. EYELEVEL.comInnerWorkings (NASDAQ: INWK) is the leading global marketing execution firm ($1B+ in Revenue) for Fortune 500 brands across a wide range of industries. SKILLS APPLIEDPresident | Public | Innovation | Deep Client Relationships| Design Thinking | M&A | Post Merger Integration | Optimization | Organizational Transformation | Cross-functional Alignment | Operations + Supply Chain | Retail | Store Design | Marketing Services | Global Expansion | Operational Excellence | Working Capital Improvements | Cost Reductions | Revenue + Profit Acceleration | Process Improvement | Restructurings | Financial Controls + Compliance | Commercial Strategy | Sales Process Enhancement | Culture | Turnaround | Sustainability | Remote Management | Brand Strategy | Scale | SaaS

Purchase, Ny, Us

Member of North America Executive Leadership Team. Responsible for the world-renowned Priceless marketing and digital platform, the company's reputation, competitive differentiation and driving business for Mastercard products and services• Redesigned Mastercard North America's marketing strategy by re-launching the priceless campaign and integrating the marketing, digital, social media, and communications functions across the region. The company achieved double-digit regional revenue growth to $5B+ and 55% stock appreciation for FY 2017• Redesigned the region’s digital marketing strategy, including the development of an open real time social media and content development platform, a new influencer’s strategy, direct-to consumer (DTC) experiences platform (priceless.com) and websites redesign- Partnered with CMOs and business executives from key issuers (i.e., Bank of America, Citibank, Capital One) and merchants (i.e., American Airlines, Dunkin Brands) to develop integrated marketing and sales campaigns leveraging the passion-driven Priceless platform (sports, music, restaurants) to develop closer bonds with consumers by “starting something priceless,” impacting preference, acceptance, and transactions for Mastercard North America• Managed sports, entertainment and cultural sponsorship negotiations and execution of MLB, PGA, NFL, MLS, NHL, NBA, Grammy’s, Music Concert Tours, Cirque du Soleil, Carnegie Hall, NYC Ballet, and more than 75 golf, baseball, chefs, musicians and celebrity brand ambassadors• Incorporated the company’s new payment technologies, augmented reality and artificial intelligence throughout the execution of sponsorship assets and events.• Developed store-of-the-future concept to showcase collaboration between media, retail, and payments company’s intersection and role in advancing how to capture consumers’ attention in a more robust omnichannel way

Westport, Connecticut, Us

Member of strategy, retail, digital, consumer and innovation practices, helping Fortunes 500 executives find transformational strategies to accelerate growth, launch brands and scale-up businesses in the US and internationally.ABOUT NECGFounded in 1981, The New England Consulting Group pioneered the concept of experience-based consulting and brought a new model of the "Principal Principle" to the management consulting industry.SKILLS APPLIEDConsultant | CEO Advisor | Strategic Roadmap | Competitive Analysis | Strategic Advise | Growth Plan | Commercial Strategy | Brick-and-Mortar Digitization | CMO | Open Innovation | Brand Strategy | Digital Transformation | Organizational Transformation | Consumer Insights | Revenue + Profit Acceleration | Deep Client Relationships | Social Media | Direct to Consumer | B2B | e-commerce | Cause Marketing | Commercial Strategy | Relaunch | Value Creation

Stamford, Ct, Us

Member of Executive Leadership Team (ELT) and direct report to CEO. Company sold to Bain Capital and Advantage Solutions.• Led Daymon's transformation, designing and implementing the overall strategy to evolve from a sales brokerage company to a consumer-centric sales and marketing retail services organization, including private label development, sampling, merchandising, and marketing. Nearly tripled revenue to $1.2B+ in seven years.• Created and managed Daymon's Strategic Brands Group ($100M+ revenue) as a brand incubator to extend established consumer brands into retail food products and elevate retail brands to be closer with consumer passions and areas of interest beyond quality and price. Launched Wild Oats Natural and Organics brand in partnership with The Yucaipa Companies Private Equity firm as Walmart's exclusive brand to democratize healthy food; Chicken Soup for the Soul, at more than 3,000 retail locations; and Jamba Juice products nationwide. • Transformed Galileo Global Branding Group ($20M+) into a leading full-service private label packaging agency, with offices worldwide, with the premise of elevating private label to communicate product benefits beyond quality and price and closely connect with people’s needs, wants, and desires. Developed on average 4500 new packaging design SKUs per year and increased agency revenue and profit by over 25% in less than three years.- Advised executives at more than 150 retail companies owning 1700+ brands globally on how to connect their brands closer to their customers, and how to elevate private brands beyond price and quality to grow their businesses.ABOUT DAYMONDaymon is the global leader in private brands, shopper events and retail services. Maximizing growth for 150+ retailers, 1,700+ brands and 6,000+ manufacturers worldwide. Part of Advantage Solutions today.SKILLS APPLIEDPrivate | Retail Services | Brand Strategy | Scale | Consumer Insights | B2B | Founder-Led Transition | M&A |

Leuven, Be

Led Latin brands portfolio 80%+ growth in the U.S. led by Tecate beer, launching Brahma beer globally, and managing all multicultural marketing initiatives for InBev USA by creating sound positioning linked to making people enjoy their passions around sports, music, free time, and gathering with friends and family• Doubled Tecate's volume, revenue, and profit and positioned it as the #3 import beer in the United States only behind Corona and Heineken by implementing an authenticity strategy tied to the core consumer’s core passions (soccer, car racing, boxing, and music).• Co-led Brazilian’s iconic beer, Brahma (#6 beer in the world) launch in seven countries across Europe and North America.• Developed the company’s first multicultural campaign with both Brahma (Brazilians) and Beck’s (Hispanics).SKILLS APPLIEDLeadership | Public | Prouct Launch | Marketing Strategy | Brand Strategy | Digital Integration | Shopper Marketing | High Growth | Cross-Functional Alignment | Retail Partnerships | Sponsorships Activation | Negotiation | Consumer Insights | Revenue + Profit Acceleration | Deep Client Relationships | B2B / B2B2C | Cause Marketing | P&L | Commercial Strategy | Hispanic | Multi-Cultural | Diversity | Team Development | Global Management

Managed all global branding and innovation initiatives for Sauza Tequila, Kahlua, and Ready-to-Drink products, including directing packaging redesign and launching a new line of Ultra-Premium tequilas for Sauza resulting in high-double digit growth in a high enjoyment and lifestyle-driven category.• Developed a new ultra premium tequila line of products to increase the portfolio profitability and attract new consumers to the category.• Directed worldwide Sauza tequila packaging re-designs and facilitated the launch of the updated packaging in the United States, Mexico and Europe.• Managed different RTD projects that included tequila, rum, brandy, vodka and Kahlua and its qualitative and quantitative testing in the U.S. Europe, Australia and Mexico. Some of the projects evolved to the creation of brand extensions as Sauza Diablo and Kahlua RTD portfolios.• Led full financial, operations and marketing audits across the Americas subsidiaries (US, Canada, Mexico, Venezuela, Brazil and Argentina), for the Retailing (Dunkin’Donuts, Baskin Robbins and Togo’s), and Spirits and Wines (Domecq, Ballantines, Clos du Bois, Atlas Peak, William Hill, Callaway, Beefeater, Sauza, Kahlua, Midori, and others) divisions.SKILLS APPLIEDLeadership | Public | Prouct Launch | Marketing Strategy | Brand Strategy | Global Campaign | Shopper Marketing | High Growth | Crisis Management | Cross-Functional Alignment | Retail Partnerships | Sponsorships Activation | Negotiation | Duty Free | Ready-To-Drink Development | Consumer Insights | Revenue + Profit Acceleration | B2B / B2B2C | New Product Development | Packaging Design | Commercial Strategy | Diversity | Multi-Lingual | Team Development | Global Management | Internal Audit | Wine | Scotch | Tequila | Vodka | Spirits

Four-month consulting project in the Czech Republic to help Plus Discount company's CEO assess critical opportunity areas and build the marketing department. Company sold to Ahold.SKILLS APPLIEDMarketing Strategy | Brand Strategy | Transformation | Shopper Marketing | Consulting | Retail Strategy | Cross-Functional Alignment | Competitive Analysis | Union Relationship Management | Negotiation | Consumer Insights | Revenue + Profit Acceleration | B2C | Commercial Strategy | Multi-Lingual | Team Development |

Cincinnati, Ohio, Us

• Analyzed and forecasted sales and costs for Health and Beauty Care products (Crest, Camay, Monclair and Safeguard).• Worked with Brand Management in marketing activities such as launch of new products, budget management, sales forecasting, investment analysis and pricing strategies.• Co-managed company’s health care category (Pepto-Bismol, Vick’s and Metamucil) joint venture agreement with Vargas Pharmaceutical Laboratories including marketing, finance and production activities.SKILLS APPLIEDP&L | Public | Regional Management | Inventory Management | Cost Optimization | Forecasting | Financial Analysis | Manufacturing Partnerships | Monthly Reviews | Joint Venture Agreements | Crisis Management | Currency Exchange | Foreign Policies | Governance | HBC | Health Care | Beauty Care | Personal Care |

High Potentials Leadership Program

Strategic Marketing Management Program

Mba, Marketing And Entrepreneurship

Bs. Industrial Engineer, Management - Process Optimization