Asif Khan Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

Chipin is a group gifting app that is dedicated to helping people receive the gifts they truly want and with a vision to put an end to unwanted gifts.Lead UX/UI Designer, Product DesignerKey Achievements- Redesigning product end-to-end in alpha stage and iteration of design in beta stage to implement fundamental UX design principles.- Implementation and iteration on key design features and functionality to deliver a market ready minimum viable product.- Increasing customer/user focus across stakeholders and company by directing attention to user needs and problem statements identified through user research.- Unifying company focus on customers by creating a persona and customer journey map derived from user research and workshops with stakeholders.- Providing insights and being the voice of the user based on user pain points and needs identified from data synthesis and resulting UX artefacts when working closely with Founder and stakeholders and consulting on business decisions.Key Responsibilities- Creative customer-centric problem solving for business needs.- Conducting user research and performing user testing with synthesis of resulting data.- Designing and delivering user flows, wireframes and high-fidelity designs for product and its digital touchpoints.- Work closely with Founder and developers to implement, test and iterate on new designs for mobile app and website.- Facilitate workshops with stakeholders, teams and users.- Keep up with latest design trends and identify opportunities to improve product.

CD Movement is an upcoming premium yoga app by international celebrity yoga teacher Charlotte Dodson. CD Movement aims to deliver users a premium digital experience akin to Charlotte’s private personal yoga lessons.Product/UX/UI DesignerKey Achievements- Conducted and provided foundation research from user interviews, surveys and market research as well as competitor and heuristic analysis to understand the market opportunity and demographics. Also to identify the desirability, feasibility and viability of the brief.- Created and delivered a persona and customer journey map from research data synthesis and workshops with the stakeholder.- Designed and delivered end-to-end mobile application and website prototypes. Which were tested with the target personas to ensure desirability, usability and product market fit, along with ensuring that it served our users' needs and business goals.- Provided recommendations for monetisation strategies, marketing, technology integrations and carbon offsetting options.Key Responsibilities- Performed a competitive landscape review and heuristic evaluation and analysis of competitors- Conducted desktop research about carbon offsetting and explored possibilities of integration into the business or product.- Worked on persona creation and led customer journey map creation. Also worked closely with the stakeholder through workshops to help inform our personas and customer journey maps.- Collaborated with team on ideation workshops.- Led team in the creation of user flow derived from storyboard concept and MVP matrix.- Designed wireframes, low-fidelity, mid-fidelity and high-fidelity designs of digital product and prototyping for testing and ensuring solutions addressed user needs and business goals.

Fora connects people with NDIS registered Occupational Therapists, Physiotherapists, SpeechPathologists and Allied Health Assistants.UX/UI DesignerKey Achievements- Identified key pain points of Therapists and Health Assistants, also identified points of friction and flaws within the existing system through qualitative and quantitative research with user interviews and surveys.- Creation and delivery of two personas and customer journey maps from research synthesis and workshops with stakeholders.- Designed and delivered a solution with interactive prototypes for web and mobile derived from ideation workshops ran with users and stakeholders, user insights and persona pain points.- Iterated on and validated that the design solution solved user pain points and problem statement through testing with and insights from personas (Therapists and Health Assistants).- Created and delivered service design blueprints (current and future state) to address issues and opportunities identified during our research. Our team delivered this as an extra deliverable outside of the brief.Key Responsibilities- Led user interviews and foundational research synthesis to gather initial user insights, identify pain points and inform the creation of personas, customer journey maps and service design blueprints.- Worked collaboratively in the creation of service design blueprints from research insights and data synthesis.- Designed wireframes, low-fidelity, mid-fidelity and high-fidelity designs of solutions and prototyping for testing and ensuring solutions addressed key problems and pain points.- Led user testing of solution prototypes and synthesis of data from user testing to inform iterations of designs.- Worked collaboratively in the creation of stakeholder presentation ensuring all relevant information and data was presented clearly and succinctly to stakeholders.

Sydney, Australia + Fiji Islands

I founded Veritas Boutique in 2015, it is Fiji’s first fully online women’s fashion retail store. Veritas Boutique provides modern styles to Fiji which were previously unavailable and inaccessible to the local public. Key Achievements- Established a customer-focused online retail store catering to the wants and needs of the local public through customer and market research.- Applying customer experience design methods and quality marketing material design, achieved 10,000 likes/follows on Facebook within 4 months of its inception.- Understood customer demands through customer interviews and increased sales volume over time by pivoting product focus based on customer demand.- Managed business remotely from Australia.Key Responsibilities- Design and management of the online store- Management of wholesale suppliers, product offerings and inventory.- Design and deployment of marketing content and strategy.- Management of employees and task delegation.

Greater Sydney Area

Spoton Property Management provided property management, maintenance and cleaning services to large building and housing development companies.Key Achievements- Increased the number of services provided to clients by understanding and anticipating clients' needs as they developed.- Increased service size rollout by working closely with clients and creating service plans.- Found new client opportunities by offering services and service plans in the early stages of potential clients’ projects.Key Responsibilities- Managing clients and deploying service teams catered to their needs.- Liaising with clients to determine service requirements and creating service plans for deployment of services over time.- Managing, organising and training teams of different service disciplines.

Ux/Ui Transform Full-Time

Bachelor Of Arts - Ba, Psychology

Certificate Iii In Business Administration