With 25 years of international business development experience in the water treatment industry, I am a highly communicative and collaborative Regional Sales Director at Genesys-PWT, a leading provider of membrane chemicals and services (part of H2O Innovation's Specialty Division).I hold a Graduate Membership of the Institute of Export & International Trade with a Bachelors Degree in Chemical Engineering, and I have a strong background in Desalination specifically in Performance Managing, Troubleshooting and Cleaning of Reverse Osmosis membrane plants.My mission with a capable regional team is to provide technical support, expertise, and consultancy to Key Accounts, OEMs, EPCs, O&Ms, and Distributors in countries across Middle East and Asia, and to generate new business year on year through innovative products and technologies. I have a successful history of converting and retaining Key Accounts in over 45 countries, as well as building strong relationships with senior and executive management across different regions and cultures. I also have in-depth knowledge and aptitude for business analytics, and I am capable of leading and driving business objectives and strategies within a global, matrix-based organisation.