Asif Iqbal Email & Phone Number

Phoenix, Az, Us

Montréal, Quebec, Ca

Chandler, Az, Us

As Vice President of Digital Engineering at Mobivity, I led the strategic direction of the technology organization, reporting directly to the company President. My role included overseeing Web and Backend Development, Platform Engineering, Data/Analytics & Data Science, and Quality Engineering. I spearheaded the transition to serverless, containerized, and well-architected solutions, driving a new business model that improved profitability, scalability, and growth. My team ensured compliance with security and regulatory standards, automated reporting tools to replace Google Sheets, and implemented cloud cost optimization strategies, achieving a 39% expense reduction in six months with a target of 55% by FY'24. We also leveraged machine learning to improve install-rate predictions and budget alignment, fostered innovation through strategic collaborations, prioritized KPIs to enhance team engagement and accountability, and effectively managed a multimillion-dollar departmental budget.

Laval, Quebec, Ca

As the Global Director of Digital and Experience Design, led global teams in product innovation, development, and enhancing user experiences across digital platforms (web and mobile apps) for both B2C and B2B audiences, adding significant value for customer and staff. My responsibilities included overseeing recruitment, mentoring, and developing teams, and expanding from zero to double digits globally. This encompassed web and mobile product engineers and the UX/UI design team, enhancing the digital customer journey with thoughtful experiences. Key accomplishments include successfully launching a new flagship mobile app globally, achieving 70%+ download-to-registration rate, a 4.8 app rating, and an NPS score of over 85. I crafted a clear vision and robust roadmap for our digital channels, identifying optimization areas and ensuring flawless execution, resulting in a substantial increase in B2B (Circle K Pro) web channel traffic in North America. Collaborating with cross-functional and international teams in Oslo, Dublin, Copenhagen, Charlotte, and Gurgaon, my team implemented design systems for consistent branding and cost efficiencies. Additionally, I implemented a comprehensive goals and metrics dashboard to track essential KPIs across digital mobile and web channels, providing actionable insights.

Laval, Quebec, Ca

New York, Ny, Us

Serve as an advisor for Coleman Research where I consult with VCs and companies like iVisa, KPMG, AT&T Mobility, Infollion, and McKinsey on digital transformation, DevOps, Omni-Channel, eCommerce, Cloud engineering, retail, IoT, customer experience and more.** more consulting engagements under Project section below **

Tokyo, Jp

As Director of Engineering, oversaw the smooth integration of eCommerce experiences across new global websites and directed the development of a new mobile app for the PlayStation 5 launch. In addition to managing P&L, I ensured effective communication with executive leadership, internal/external stakeholders, and cross-functional teams. Leading teams of over 80 people across multiple geographies (Tokyo, London, Madison, Bengaluru, and San Francisco), I administered a budget of approximately $20 million, overseeing Opex and external capital projects for PlayStation's digital channels (web and mobile apps).

Bellevue, Wa, Us

As Director of Digital Development and Innovation reporting to the VP of Digital Product & Development at T-Mobile, led global teams of over 200 in transformative digital initiatives with full P&L responsibility. My role included building and overseeing a diverse team consisting of Engineers, Architects, Managers, Platform Engineers, and Product Managers, managing the lifecycle of digital applications, IoT, and emerging technologies. With a substantial budget of $20-35 million covering Opex and capital projects, I directed teams across various locations to deliver and operate T-Mobile’s digital ecosystem, which encompassed web, mobile apps, IoT solutions, and the Customer Experience Innovation Lab.• In Platform Engineering, our successful migration of .NET applications to AWS and implementation of containerization for both public and private cloud workloads ensured seamless transitions without downtime for T-Mobile’s critical platforms, including the multi-billion-dollar website on AWS and the Azure-based mobile app, serving over 110 million customers• Led exceptional teams in developing and launching T-Mobile's flagship mobile app, recognized with industry awards, and the highly successful loyalty program "T-Mobile Tuesday," which significantly enhanced our customer engagement• Drove the adoption of a DevOps culture with observability and CI/CD/CT practices, resulting in a 45% reduction in contractor reliance and generating $1 million in cost savings. This initiative also improved development velocity and transformed production release cycles from quarterly updates with downtime to multiple daily releases without impacting customers• Actively engaged with global vendor partners through yearly site visits to foster strong relationships and ensure compliance with contractual commitments• Championed innovation through Kaizen principles, advocating for solutions and nurturing new ideas through initiatives like Hackathons and comprehensive market research

Bellevue, Wa, Us

• Led a large team consisting of over 40 engineers, program managers, and Eyes on Glass (EOG) personnel to provide support and monitoring for T-Mobile's retail store systems, including POS devices, inventory management devices, and the .NET website• Implemented advanced monitoring tools and established effective processes to proactively detect system anomalies, troubleshoot issues, and ensure prompt resolutions, thereby minimizing disruptions to retail operations• Actively championed the adoption of DevOps and Site Reliability Engineering (SRE) practices, emphasizing automation, telemetry, and accountability to optimize the customer experience and deliver seamless services under the T-Mobile Magenta brand

Deerfield, Il, Us

As a seasoned professional at Walgreens, successfully led omni-channel, eCommerce, mobile, website, and CRM initiatives. Orchestrated the adoption of Walgreens' cloud-based Oracle RightNow (CRM) through SaaS deployment. My role involved formulating product and portfolio strategies, prioritizing customer experience, and fostering robust stakeholder relationships. Directed teams across multiple locations to support websites, mobile apps, and CRM applications for drugstore.com, beauty.com, visiondirect.com, and walgreens.com. Collaborating closely with executive leadership, product teams, and external partners, played a pivotal role in shaping and executing strategic initiatives such as Mobile, Omni-channel, Ship to Store, Subscription Service, Auto Delivery, Personalization, Oracle RightNow (CRM), and Taleo solutions, utilizing Agile methodology to ensure efficient delivery.

Deerfield, Il, Us

Developed strategic business plans and budgets for eCommerce programs across multiple geographical locations, collaborating with executive leadership, marketing, security, design, product teams, and internal/external partners to build relationships and execute digital initiatives.

Seattle, Washington, Us

During my tenure at Nordstrom, I held various engineering roles spanning Merchandising, Store Systems, Data Warehousing, Omni-Channel, and eCommerce transformations. As a Principal Engineering Manager, and made significant contributions in these areas:• Spearheaded omni-channel and eCommerce transformations, enhancing software delivery speed and efficiency by introducing iterative methodologies. This streamlined omni-channel deployment times from 1-2 years to just 5-6 months with minimal rework• Oversaw a substantial $50 million omni-channel initiative from 2007 to 2010, assembling cross-functional teams dedicated to creating seamless shopping experiences across all channels• Successfully implemented omni-channel strategies that drove substantial double-digit growth in digital sales• Influenced the establishment of onshore and offshore teams, overseeing the successful launch of four major releases, including innovations like Buy Online, Pickup in Store, and unified shopping experiences across all channels• Collaborated closely with Apple to introduce Nordstrom's first mobile POS system, empowering store associates to provide on-demand and rapid checkouts for customers• Partnered with new POS systems from Fujitsu and eCommerce platforms from Sterling Commerce to elevate online customer experiences and DTC (direct-to-consumer) interactions in-store

Seattle, Washington, Us

As a Senior Engineering Manager at Nordstrom, I led the design, development, rollout, and maintenance of scalable new store sale systems (POS), overseeing the transition from legacy POS to the new GUI-enabled Fujitsu POS across 300+ Nordstrom stores. This initiative introduced a flexible POS architecture that facilitated Nordstrom's shift from traditional brick-and-mortar to omni-channel and digital strategies.• Accountable for replacing Nordstrom's Restaurant POS with a Cloud-based (IaaS) solution from Radiant, enhancing operational efficiency and customer service capabilities• Provided leadership in building Nordstrom's Data Warehousing program, including assembling onsite and offshore teams, and managing multiple Data Warehousing projects to support business intelligence and analytics initiatives

Seattle, Washington, Us

As an Engineering Manager at Nordstrom, I led the technical architecture phase encompassing requirements gathering, high-level design, and implementation of perpetual inventory systems across Nordstrom, Faconnable, and Rack stores.• Collaborated with external vendor PrizeLogic to successfully implement Markdown Optimization as a Service (SaaS) at Nordstrom, resulting in significant cost savings through markdown avoidance amounting to millions of dollars• Orchestrated the migration of Nordstrom's perpetual inventory system to Oracle Retail Suite (Retek), enhancing operational efficiency and scalability across the organization's retail operations

Master Of Business Administration - Mba, Business Administration, Management, And Marketing

Bachelor Of Science In Computer Science & Mathematics, Computer Science & Mathematics

Bachelor Of Science In Ii Computer & Management Application, Ii Computer And Management Application