Operating as a senior client contact, leading strategic and tactical planning activities thatare routed in driving tangible business results. Ensure effective program management of across- functional team. Consumer analysis to determine the image/demand of a brand.Driving product marketing activities to deliver compelling and differentiating promotionand product positioning according to the consumer value proposition. Monitoring andanalyzing a brand and competitors performance to identify Strengths, Weaknesses,Opportunities and Threats. Serve as client advocate internally and as agency's advocateto clients. Supervision & negotiation with different types of production vendors forcommunication & advertisements.

Worked with the client servicing team and handled brands like HSBC, Asian Paints, Igloo, Tonic,Hero Motors. Previously wasthe brand custodian for Banglalink. Supporting the Account Directorwith the day-to-day work on the account and effectively overseeing and supervising the entireadvertising process starting from assisting the client in putting together the marketing strategy,writing campaign briefs and overseeing the production work quality of the finishedadvertisements. Commercial awareness and keen understanding of client’s product /service,the market and its consumer and current industry trends and analyzed competitors’ activitiesto identify issues and opportunities for the assigned brand(s). Ensured smooth processing ofoperations between clients, production houses, production suppliers and the internal teams(accounts and finance / planning /creative). Monitoring and analyzing a brand and competitorsperformance to identify Strengths, Weaknesses, Opportunities and Threats.

Effectively balance the dual expectations of clients and the agency. Managing the status of the clients' projects, effectively running a cross functional team. Demonstrate confidence and authority as the day-to-day voice of the agency team. Liase with vendors and third parties for execution of multiple campaigns. Led product launch planning with strong consumer focus. Ensure effective program management of a cross-functional team. Brand Communications Planning (ATL & BTL)Accomplishments:• Launched American Express Gift Card, Membership Rewards Redemption campaign• Launched Anwar Industrial Cement Sheet• Multiplied the sales of Anwar Cement Sheet by 3 times (2015-2016)

Development and implementation of marketing plan for the Mobile Banking technology termed “SureCash”.Acted as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internalDeveloped and executing a rolling 12 month marketing and promotional calendar to build the mobile financial serviceEnsured that best of class project management practices are employed to deliver all marketing communications within strategy, budget, and deadlineLeading the creative development of brand themes that convey the brand point-of-view and business targetsDeveloped and directed measurable multichannel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals: i) Employed a variety of communications tools: print advertising, public relations, TVCs, visual merchandising, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, cause-related, local/community initiatives, and ii) Initiated and maintained program analysis reporting for all brand marketing initiativesDeveloped, optimized and tracked annual brand marketing budgetDeveloped the retail agent management road map and assisted the team in executing the required mobile financial services (MFS) points to ensure the customer accessibility and reduce churn rateDeveloped functional and professional capabilities of retail agents through planning and executing different engagement program like training program, special reward program, etc. to achieve the business objectivesGuided the Management Team for taking strategic decisions in order to cope with the changing business environment in business segmentsConducted market research to determine market requirements for “SureCash”Analysis of customer research, current market conditions and competitor informationLiaise with banks, telcos and other payment partners

Was appointed as project co-ordinating supervisor in the HR dept. for the VANOC(Vancouver Winter Olympics Organizing Committee) project.Supervised in hiring, scheduling and managing 2300 people during the Vancouver Winter Olympics.Overseeing the various locations allocated for hosting the Olympic games.Preparing the locations in alignment with the Olympic brand manual.Ensuring that the marketing collaterals are adequately visible at the locations. Worked with corporate & individual accounts sign-ups, payments, managing dispute calls.

Ensuring compliance with the company's procedures regarding Customer Satisfaction Cards (CSC's).Correcting register errors when necessary/required.Approving checks/bankcards.Monitoring and maintaining all front end cash levels and cash fund.Consistently attending/conducting Cashier training sessions to ensure each front end Associate is knowledgeable regarding current communications/directions.Following Company guideline concerning refund, check, bankcard and Associate discount purchase approvals.Maintaining operational standards by training Associates on proper scanning procedures, co-ordinating the schedules and providing assistance at all outlying registers.Providing excellent Customer Service through practicing the 3 Metre Rule and maintaining a friendly work environment for all Associates and Customers.Ensuring practice of safe work habits.Ensuring proper security at check outs.

Created “Market Plan” for Access Infotech Ltd.Launched Access POS System in the marketResearched on the feasibility of Access Web Development softwareInstallation of Automated registration system for North South UniversityIntroduced various marketing and promotional tools for Access Infotech Ltd.