Asif Chowdhury Email & Phone Number

Orlando, Florida, Us

Boutique marketing agency, building some of the most interesting brands of my career 🙂 So far overseen $11.5M in spend across Meta/Tiktok/Google Ads between Jan 2021 - March 2024. Mostly advertising our own brands that are built in-house and also have their own shared manufacturing facility in Orlando. Responsible for all aspects of growth (performance marketing, content direction, retention channels, CRO).Built our marketing team from 2 to 9 people in the space of two years. Including: Project manager, media buyers, graphic designers, videographers, organic social managers. Managing our email and SMS agencies also. Took AnimefyMe from doing under $5K per month in Q3 2020 to doing $3M in annual revenue within 2 years ($6.5M lifetime revenue by end of 2023). Launched Pokepetshop from scratch in 2021 to doing $3M annual revenue too within 2 years ($7.2M lifetime revenue by end of 2023). On track to do $5M+ in 2024 after launching a new hero product (last updated May 2024). Launched Driver Dynasty from scratch in 2022 to doing $500K in annual revenue within 12 months ($1m lifetime revenue by end of 2023). In total, I'm responsible for a $15M annual revenue portfolio of in house brands, across these websites: Canvas Freaks | www.canvasfreaks.comAnimefy Me | www.animefyme.comPokepet Shop | www.pokepetshop.comDriver Dynasty | www.driverdynasty.com

Orlando, Florida, Us

Partnered up with 3 brilliant founders who self funded Canvas Freaks from $0 to $10M+ annual revenue in just 4 years. Asked to lead their first pet project https://www.animefyme.com/ as a freelancer. Grew it from 4 figure monthly revenues to doing $500K+ in Nov 2020, before accepting a permanent position within the newly formed internal marketing agency: Ag3ncy X.

London, London, Gb

Fashion e-commerce platform representing 800+ independent womenswear brands. Spent £2.7M+ within 9 months before COVID-19 disrupted all operations in March 2020. Reporting into Head of Marketing.Strongly contributed to annual website sales increasing from $50M to $70M within 12 months, by achieving the same uplift in tracked revenue % whilst leading FB/IG advertising on a last click basis. I was headhunted to look after paid social, whilst working incredibly closely alongside top tier talent in SEO, CRM, Paid Search, Influencer Marketing and Organic Social. Other channel leads were either headhunted from the likes of ASOS, eToro and TUI, or proved deep channel expertise by significantly improving growth metrics over time within SilkFred.Examples:Launched a series of blog posts optimised for sales, specifically for paid traffic. One blog ad became a top 5 paid social highlight of 2019 (beating hundreds of others).Served as creative and editorial lead on posts like these -https://www.silkfred.com/blog/silkfred-loves/5-reasons-dress-insanely-popular/https://www.silkfred.com/blog/fashion-hacks/bloat-friendly-dresses-weddings/https://www.silkfred.com/blog/silkfred-loves/hands-flattering-top-ive-ever-worn/https://www.silkfred.com/blog/top-5-of-the-week/5-dresses-always-hit-weddings/ -Worked closely with Head of CRM to deliver successful lead gen campaigns for our Summer Sale and Black Friday, resulting in significant database growth, whilst delivering almost immediate on target ROI via post sign-up nurture campaigns. -Lead paid social content planning meetings alongside our content lead, whilst being responsible for weekly insights and deeper data analysis.-Identify exceptionally performing content with our organic social leads, to then test and scale as paid ads.

London, England, Gb

Reporting into our Marketing Director.Alongside leading paid social I've:Led the most expensive offline ad campaign in Perkbox's history 🚂Project managed our biggest ever creative production for ads, as video director 🎬Co-owned creative strategy across all our social ads, alongside our Head of Brand (with the support of an in house creative team, and an external design agency) 🎨Since being formed in 2015, Perkbox has:Had total revenue growth (Subscription + Transactional Revenue) of £4M in 2015 ➡£19M in 2016 ➡ £30M in 2017 (£14M ARR) ➡ £50M in 2018 (£19M ARR)Grown from 25 to 300 employees in 4 years. Subscribed over 8000 companies and 500K employees to the platform.Been listed as the 25th fastest growing company in Europe by the Financial Times (on a list of 1000 companies)Raised a record £4M+ on Seedrs, at a £75M valuation. Won back to back #2 and #3 rankings in the "Startup 100" list by Startups.co.uk. Been listed as having the UK's 5th fastest growing sales as a private tech company by The Sunday Times in 2018 (after ranking 19th in 2017).Won "Scale-up business of the year" at the National Business Awards in 2017.Ranked by Forbes as UK's 4th fastest growing private tech company. Been rated #2 in LinkedIn's 2017 list of the UK's top 25 most disruptive startups.Been ranked within the top 5 hottest UK startups by The Next Web. Links:https://www.ft.com/content/238174d2-3139-11e9-8744-e7016697f225https://www.perkbox.com/uk/resources/blog/perkbox-ranked-no-5-in-sunday-times-hiscox-tech-track-100https://www.forbes.com/sites/oliversmith/2018/12/10/bulb-tops-list-of-britains-100-fastest-growing-private-companies-as-it-nears-a-million-customers/#66cb078218fdhttps://startups.co.uk/startups-100/2017/3-perkbox/http://www.nationalbusinessawards.co.uk/2017-winnershttps://www.linkedin.com/pulse/linkedin-top-companies-startups-uk-25-industry-you-need-emily-spavenhttps://thenextweb.com/business/2019/02/21/here-are-the-5-hottest-startups-in-the-uk/

London, England, Gb

After the departure of our Head of Performance Marketing, I led the performance marketing and creative strategy at Perkbox across search & social channels - during a very successful transition period. I managed an average monthly budget of £500K during this time. Hired a paid social exec to replace myself, and co-hired a senior team member to take charge of PPC advertising within Perkbox. I also outsourced creative production to an offshore agency to boost our campaign performance, to great effect. Finally, I headhunted the video director from Mastered to dramatically improve Perkbox's video inventory for advertising. As a result, we tripled our quarterly FB & IG spend to almost £1M (whilst maintaining stable CPAs), and decreased monthly LinkedIn CPLs by 40% by end of year (vs Q2 averages).

London, England, Gb

Top line FB/IG stats to end of April 2019:* £3.5M Spent* 26.5M Reach* 530M Ad Impressions* 1.45M Link Clicks* 13.8M Post EngagementsLinkedIn sponsored content stats to end of April 2019:* £1.8M Spent.* 85M Impressions* 395K ClicksTop line Twitter stats to end of April 2019:* £385K Spent.* 108M Impressions* 278K Clicks* 760K Tweet Engagements

London, England, Gb

Between June - September 2015, I independently managed a FB budget of £120K per month (split across the advertising of 2 of our online talent programs: Fashion Photography and Session Styling). By the end of September, I had managed to use my combined social media advertising budget of £500K to bring in 35K registrations of interest and 9350+ applications for our online talent programs, resulting in 1500 enrollments (> £1.5m revenue). This success led to Mastered becoming VC funded at a Series A level in order to accelerate its growth further.My next big project was in early 2016, where I spent a combined £100K a month for 4 months to advertise our Streetwear and Nails programs (£75K & 25K per month respectively). In this period I generated enough applications for our sales team to generate £650K+ in revenue. In the summer of 2016 I took on a very different type of challenge in advertising a free short course called Collaboration Mastered. I managed a paid social budget of £150K across 6 weeks, generating 25K sign ups to our course as part of a wider lead generation strategy. I then focused with our marketing communications team on converting the leads from Collaboration Mastered into joining our 10 month accelerators launching in 2017, with each place being priced at £4200. The 2017 accelerators are split into 6 disciplines: Photography, Hairstyling, Makeup, Fashion Styling, Art Direction and Accessories Design.Since then, I have spent £1.1M on paid social from September 2016 to March 2017. This was to advertise our 6 accelerator programs more directly, to sell the remaining places available. This resulted in £3.9M revenue from the total ad spend. Between May - mid July 2017, I spent £400K to allow the admissions team to so far generate £1m+ in revenue for the 2018 Accelerator. See the work our Collaboration Mastered sign ups have created and shared on Instagram: https://www.instagram.com/explore/tags/cmxid/?hl=enMastered: https://www.mastered.com

London, England, Gb

Overall stats:* £2.5 million spent to generate £7m+ turnover in 2 years. * 375 million impressions. * 1.75 million link clicks. * 45 million post engagements.24th Employee.Mastered grew to 80 employees during my time there, with 3500+ customers in over 75 countries.Past and present responsibilities:* Daily strategy and execution of our paid social campaigns, with data analysis.* Interview candidates to grow our marketing team. * Work with our product team to set up tracking pixels across our marketing funnel, and create strongly converting landing pages. * Shape company level marketing communication strategy across all available communication channels with our marketing team and founder.* Building our social following through paid advertising against niche fashion audiences. * Consult with our PMD ad software company on the development of new features to improve our effectiveness on paid social (exclusion targeting at scale, overlapping interest targeting, automated oCPM bidding that adapts to different marketing funnels)* Devise and then teach an advanced and in depth 1 day paid social boot camp for our 3 marketing communication managers, using a 20+ page training document I had created for this purpose. * Test and analyse the effectiveness of new paid social ad formats * Devise and lead unique acquisition experiments within the company E.g. Consulted product team to capture phone numbers on landing pages, then tasked sales team to follow up on the gathered numbers.* Experiment with new acquisition channels: LinkedIn, Twitter, Adwords, Adroll, Pinterest, IG Influencers* Feeding into the creative concepts to our in house production team for our paid social videos ads, and providing guidance on best practices for producing video content for FB & IG.

London, Gb

Glow Digital Media is a global social media direct response advertising company. It's one of 14 global marketing partners of Facebook (SPMD - Strategic Preferred Marketing Developer) and an official Marketing Platform Partner of Twitter. In 2014, Glow was named by Deloitte as the 19th fastest growing tech company in the UK - ahead of other big names in the top 50 list such as Just Eat and Skyscanner.Glow has so far raised a total of $8.3 million in order to fund its global expansion strategy ($1.3 million seed funding in 2013, followed by $7 million funding in 2014). I was part of the Glow "University Program" as an Account Coordinator, undertaking this training program in order to become a full fledged Account Executive. After doing well in handling my first individual client in previous months, I was given independent responsibility of two of our American clients in early January 2015 - this was in order to support our NYC office and to provide me with some exposure and experience in building transatlantic relations. Following on from this, in February I was given complete operational responsibility of one of Glow's most active client accounts in EMEA (Unibet), after having performed well in a supporting role under a senior account manager. Whilst handling this responsibility, I was also heavily involved in client communication for this account in support of one of our other senior account managers. I was responsible for Unibet's social advertising performance in 3 regions: UK, Belgium and Australia.After continuing Glow's strong performance for the Unibet account in advertising their sports gambling offers, the client awarded us a significant test budget for the advertising of a new casino product called Maria (in both the UK and Denmark). Edit: Glow announced its acquisition in February 2016 (https://medium.com/@WhiteStarVC/glow-media-and-adtz-combine-forces-to-become-adglow-9eabb66b0c9a#.9eemfpyas)

London, England, Gb

Working in an extremely small team to provide advice & support to the LOVESPACE customer base. Responsibilities included keeping track of outgoing items from our warehouse, booking courier services for collection & delivery of our customers' items, amending LOVESPACE customer contracts & solving any issues relating to the service provided to new customers gained via partnerships with other commercial brands i.e. Mothercare.I also contributed to marketing efforts by writing original content for the LOVESPACE blog. (https://lovespace.co.uk/)

London, England, Gb

Intern in a team of less than 10 people running a tech-services company with exceptional week on week growth. Lovespace is bringing self storage solutions to the masses, and is looking to completely disrupt the £1 Billion self storage industry. The company has raised £1.6 M in funding through Crowdcube in just 16 minutes (a crowd funding world record) - in addition to a £250 K investment from venture capital firm DN Capital. In October 2014, LOVESPACE was nominated alongside nine other businesses in the O2's Smarta 100 awards as one of the most innovative businesses in the UK - they then went on to win the category at the Awards Ceremony held in November. LOVESPACE was also named by Startups.co.uk as one of the top 100 start up companies in the UK.

Discoverables is part of the Wayra tech incubator. My role was to work as an on-campus ambassador, collecting primary data through questionnaires and focus groups. Assessing and providing insights in order to devise an effective brand strategy.(http://www.discoverabl.es/)

An extremely disruptive video booking platform which allows customers to "look before they book". One Minute London provides browsers with the luxury of checking the interior of restaurants and other venues before making a reservation. In 2014, One Minute London was nominated alongside nine other businesses in the O2's Smarta 100 awards category of "Micro Business of the Year". It then went on to win the award at the ceremony held in November. One Minute London was also named by Startups.co.uk as one of the top 100 start up companies in the UK.I was responsible for bringing in new restaurants as clients for the website, and also the overseeing of the video production sets whilst filming took place on location. This involved calling and setting up meetings with prospects, before pitching One Minute London to them in person and having them join us as clients, and also booking, scheduling and coordinating the film crew whilst taking into account the client's overall objectives and their needs for the day of filming itself.(http://techcitynews.com/2014/05/09/startup-of-the-week-one-minute-london/)

A small university society which has achieved great things: From jointly creating an entrepreneurial networking event with 300 paying attendees & with 10 workshops running simultaneously in one night, to hosting extremely talented entrepreneurial figures such as James Caan (Dragon's Den), Laura Tenison MBE (Founder & MD of JoJo Maman Bebe), Sir Bob Geldof & Duncan Cheatle (Founder of The Supper Club, Rise To & CEO of Prelude Group), we have pushed ourselves to create the best possible entrepreneurial spirit within our university. Responsibilities included scheduling weekly meetings, keeping track of task lists delegated to other members, coordinating progress with team managers & keeping the society members updated on latest developments etc.In 2014 BPP FCD was incorporated into a community interest company and renamed as Generation Success.1. (http://www.bppfcd.com/index.html)2. (http://generation-success.com/)

Gerrards Cross, Buckinghamshire, Gb

For 2 weeks I gained extensive experience within the Commercial Property & Corporate + Commercial (COCOM) departments.My duties included analysing existing 3rd party contracts of a company being subjected to an acquisition & studying the history of commercial property estates in order to determine legal possession of those estates.(http://www.bpcollins.co.uk/)

London, Gb

I created and delivered a successful week long work shop called "Urban Debaters" to teach teenagers communication and debate skills. I was also a voluntary supervisor for The Hebe Foundation's version of "Young Apprentice" (based on the BBC show).(http://www.thehebefoundation.org.uk/)

Annapolis, Md, Us

Reading through a weekly case list regarding residential disputes - between landlords, tenants & housing agencies, before creating summaries for online publication.(http://www.lease-advice.org/)

Bachelor'S Degree, Law

Education record