Asif Din Email & Phone Number

Toronto, Ontario, Canada

- Leading digital strategy on BMW, MINI, Horizons ETF, PwC, CAA, and Pizza Pizza accounts- Developing and overseeing campaign reporting with a focus on defining KPIs across the conversion funnel- Building clients’ digital knowledge and strategic and tactical implications/applications to their business- Training and mentoring internal team on digital landscape and best practices- Overseeing and/or developing all strategic and tactical digital campaigns- Working with senior management to establish company-wide training policies

Toronto, Ontario, Canada

- Developing and maintaining reporting across multiple lines of business, including providing insights and optimization recommendations- Providing guidance and expertise in regards to vendor and client management- Working with vendors and internal team to develop POV’s and package new opportunities for client review/approval - Reconciling and aligning campaign estimates and actuals

- Creating documentation and templates for automated creative and development process- Building social media strategy documents

Toronto, Canada Area

- Leading digital strategy across all Horizon accounts including Tim Hortons, Benjamin Moore, and Blue Buffalo- Educating clients on the digital landscape and applications to their business- Working with digital activation team to ensure strategic vision is executed- Working with senior management to establish education path for company

Toronto, Canada Area

- Leading digital strategy on Ontario Government, Tangerine, OLG, Scotiabank, The Source, SC Johnson, Sun Life Financial, Home Hardware, Honda & Acura Dealer businesses- Building clients’ digital knowledge and strategic and tactical implications/applications to their business- Training and mentoring internal team on the digital landscape and best practices- Overseeing and/or developing all strategic and tactical digital campaigns- Working with senior management to establish company-wide training policies- Liaising with creative agencies and media vendors to ensure timely creation and delivery of digital assets

Toronto, Canada Area

- Developing and executing media strategies to drive in-store impact and event amplification- Educating clients on digital media landscape and opportunities- Managing North American digital media team- Establishing corporate processes and procedures to build media division- Working with senior management to establish cross-functional and cross-agency processes

Toronto, Canada Area

- Leading digital media strategy on Ford of Canada business- Collaborating with cross-functional teams to establish digital strategy across multiple nameplates utilizing a variety of tactics- Working in partnership with clients and cross-functional team to establish digital-first mentality across agency and client stakeholders- Overseeing digital campaigns and post-reporting- Training and mentoring internal team on digital best practices- Working with senior management and external partners to establish cross-functional and cross-agency processes

Toronto, Canada Area

- Leading digital strategy for a variety of clients to deliver on established KPI’s, and helping clients identify and establish KPI’s where none exist- Educating clients on existing and emerging digital trends and implications/applications to their business - Managing digitally-led multimedia executions from planning to execution and post-reporting- Training and mentoring internal team on the digital landscape and best practices- Overseeing creation and presentation of all digital or digitally-led campaigns- Working with senior management to establish company-wide training policies- Liaising with creative agencies and media vendors to ensure timely creation and delivery of digital assets

Toronto, Canada Area

- Managing all content for the Rogers Facebook page, including leading weekly editorial meetings and overseeing preparation/issuing of weekly editorial briefs to agency- Acting as one of the community managers of the Rogers Facebook page by monitoring, responding to and/or directing appropriately all comments, posts, and two-way dialogue- Managing the development and execution of all exclusive promotions for the Rogers Facebook page- Working closely with agency partners to ensure creative development aligns with business objectives- Managing all budgets for social media initiatives, tracking expenditures including estimates and monthly variance analysis

- Conceptualizing creative executions for Canadian, UK, and Australian markets- Developing marketing initiatives tailoring brand with key sites within Gorilla Nation portfolio- Brainstorming and collaborating with publishers and Business Development on integrated content development- Mentoring and managing project managers through multiple project life-cycles- Developing and implementing processes to ensure consistent internal communication and efficient workflow- Disseminating key information to sales and planning team to ensure proper selling/implementing of sales packages

- Liaising with production, trafficking, and planning teams in multiple offices globally to ensure proper creative build and implementation- Communicating client requests and requirements to production team- Creating sales packages for multiple consumer categories

- Overseeing planning department including training, information dissemination, delegation of work- Brainstorming and collaborating with publishers and Business Development on integrated content development- Working with sales team to generate marketing opportunities strategically aligned with client needs- Generating contracts and monitoring performance of campaigns

- Project manager and key client contact on HP Canada’s monthly consumer e-newsletter and various other online e-commerce and consumer-focused initiatives- Sourcing and coordinating the creation of written and image content for monthly HP e-newsletter- Proofreading and editing copy- End-to-end project management and execution: scope of work, creative and technical briefing/proofing, performance monitoring, post-analysis

- Key contact on Indigo, Diageo, Woodbine Entertainment Group, and Disney accounts- Planning, executing, and maintaining all non-broadcast media and promotional activities- Negotiating contracts and rates with over 50 media partners to maximize client budgetary requirements- Generating, managing, and updating all media releases and purchase authorizations- Preparing monthly Budget Control Reports to verify accuracy of invoiced dollars