Content Senior Manager (Ott)
Current- Analyze the Content market and assist on identifying opportunities, exclusivity and disruptive ideas in user generated contents to proliferate overall effectiveness for Toffee ;- Execute the assigned KPIs through market disruption in terms of new and fresh contents, assist line manager with suggestions and involve in the development of a strategy for onboarding potential and budding content makers on the platform ;- Execute and implement the content strategy and plan effectively; starting from identifying potential content makers, onboarding, innovative business partnership modeling, designing the GTM, ensuring management approval, complete content onboarding process and go live ;- Guide and manage agency/ partners for content production, track own performance and ensure timely execution of plans for leveraging maximum engagement and revenue potential; ensure planned execution of GTM plan and month-on-month communication plan ;- Carry out and maintain the lifecycle of content creators port-folio to achieve the expected level of user engagement and other relevant KPIs as per assigned target or goal ;- Support the design and drive implement of innovative partnership models through which fresh and new contents are continuously supplied by the content makers and execute newly acquired contents GTM ;- Achieve qualitative and quantitative KPIs for self and set directions for others to achieve their set KPIs; monitor self-performance and progress through reporting and analytics.