Asif Jaleel Email & Phone Number

United States

Seoul, Seoul, Kr

I currently lead the 100+ Product Design and Research org of Customer Experience, Search (including AI & LLM), Design Systems, Branding, and Content Design teams at Coupang as well as RLUX - a luxury stores brand of Coupang.Coupang is the premier e-commerce, eats and instant delivery platform of South Korea and now Taiwan. We are building the future of online retail in the entire region and beyond (we also just acquired Farfetch) - come work with us!

Boston, Ma, Us

After a year at Wayfair, my scope was expanded and I was given the whole organization that owns the end to end customer journey on Wayfair. It was a multi-tiered org with associate directors that I managed. They managed multiple teams of design managers and designers that built the upper, middle and lower funnel of the customer journey.

Boston, Ma, Us

I led the team that built the most cutting edge experiences on Wayfair. With a team of Associate directors that had the most experience at Wayfair, I got to build some unique never before shopping experiences for what was called the Best in Class team.

Seattle, Wa, Us

I managed an organization of Principal, Senior and mid-level designers and researchers, heading global design for all consumables on Amazon including Luxe Beauty, all Amazon owned private brands, Amazon's Climate Pledge, Parent & Baby, Core Consumables (including items such as coffee, etc.), Underserved Populations including minorities and those on food stamps, and all experimentation in the realm of Consumables.

Seattle, Wa, Us

I managed and led a core design team to build custom experiences based on user data and needs including projects for Microsoft. We also helped build experiences for the Amazon gaming platform, Amazon Luna. I innovated with new interactions in multiple realms including VR/AR. This was an experimentation team that built products starting with customer research and interviews. We took a North Star approach to projects and helped development teams reach those goals with intermittent deployments in the project roadmap. All this was done while learning and tweaking along the way through user testing and metric analysis.

Seattle, Wa, Us

I led the design of multiple experimental initiatives at Amazon that enable innovative customer experiences, never seen online before. E.g. Apple products' custom Amazon experience. This involves leading designers and developers to success and delivering on large scale products affecting the experience of hundred of millions of customers. We design for mobile, tablet, desktop and beyond the conventional experiences including virtual reality, and augmented reality. This means partnering with other managers including product, development, bizdev, marketing, vendor and counterparts across the company to deliver scalable solutions that work for every product category.

Toronto, On, Ca

I managed a team of designers and led the design overhaul of BMO.com - the main web and mobile global platform of The Bank of Montreal.

At Desygned (acquired 2014) we were a full service digital media agency that catered to clients of all kinds from car companies like Nissan to cosmetic companies like L'Oreal to politicians and restaurants.

Milano, Mi, It

UX Designer for Valentino, Zegna, Etro, MaxMara.I lead the end to end UX design for some of the largest fashion houses in Milan, Italy. I helped evolve a lot of basic experiential sites into complete e-commerce shopping platforms for each one of the brands.

Milan, Italy - Master'S: Mobile & Web Design

Toronto, Canada - Bsc: Human Computer Interaction