1.Designing Annual Trade Marketing calendar for Channel as well as Brands.2.Planning for NPDs,extension of product line,ensuring proper distribution,pricing,in store and outdoor merchandising objectives are delivered.3.Identifying Channel marketing,Shopper Marketing,market insights regarding brands and aligning them to Brand strategies.4.Working with Regional teams for executing sales and trade marketing plan.5.Annual TLO budgeting and cost optimizing for channel with Business Finance team.6.Oversee internal and external stakeholders trade marketing related offerings with shared feedback.

•Designing Monthly/Quarterly and yearly Trade Marketing activities, implementation & evaluation of its effectiveness.•Nationally, Dive the retail and WS business by different promotional campaign such as TBTL, Retail QPS & other loyalty programs targeting long term relationships with traders and customers.•Formulating the Distribution strategy of General Trade business by different channel and category of products.•Planning NPD, its’ placement and analyze the distribution, margin, and visibility in comparison with yearly plan.•Ensure business in Key Modern Trade with proper sales growth in line with the company projection.•Responsible for E-commerce business (Enlistment, MoU, Sales growth, Promotional Campaign design, ROI and JBP)•Looking after the opportunities of new products and exiting Products in different alternative channel and Institutions.•Efficiency increases in quality and cost of Visibility related item’s such as sourcing, negotiation, execution, and evaluation the project.•Observing the competitors moves and find out the best possible offerings to market to retain and gain customers through a competitive action.•Designing the monthly strategy related brochure for the sales team as a guidebook to win.

o Monthly Trade Marketing Strategy formulation, Implementation, follow-up with the supervision of LM. o Assist distribution team to generate revenue through proper visibility and branding at retail and Modern trade outlets.o Plan and execute trade marketing campaigns at chain stores nationally.o Leading different activation for generating sales and customer’s awareness across the country.o Supervise the vendors to ensure execution of the branding projects & assisting all trade events, launches. o Developing & implementing effective in-store visibility through POSM, shelf talker, gondolas and outletbranding as per Sales requirements.o Ensuring all the POSM materials smoothly delivered and executed to the outlets. o Managing the agreement & Payment of traders for successful display programs.o Understand Traders and Consumers behavior & updating the competitor activities. o GT and MT Distributors Claim settlement & Tracking Sales team.

Responsibilities: •Drive primary and secondary sales in line with the company’s growth vision. • Responsible for achieving all the KPI of respective territory.• Visiting market -Develop route plan and ensuring intensive distribution.• Ensure channel growth for the priority categories in priority channels. • Distributor Management – through review and business meeting. • Develop capability of Distributor’s field force. • Ensure product quality and customer service. • Drive market development for the nascent categories. • Execution of Trade / Customer marketing action plan in the territory. • Relationship management with the key customers. • Design & implement projects on efficiency improvement. • Drive Innovation in the market place. • Drive quality of contribution: Distribution Improvement & Productivity.• Preparing different reports & plans related to territory.

o Maintain database on competitors activities and understanding their moves.o Questionnaire preparation and conducting survey for NPD and Existing product categories.o Induction to newly recruited employee about the product knowledge and others relevant information.o Communicating with field force for every month trade offer and follow-up on achievement as per offer.o Organizing different promotional campaign within Dhaka City.

Learning Parliamentary Debate .Debating both in Bengali(Parliamentary)and English(BP Format) .Attended National debate Championship .Organizing Debate.