Asif Mir Email & Phone Number

Dubai, Ae

Lund, Skåne, Se

Key Activities - Digital, Growth, and Performance MarketingDirect, full funnel marketing responsibility for delivering leads and opportunities, and achieving pipeline and revenue targets.Own strategy to architecting and managing marketing programs including acquisition, up-sell/cross sell, awareness, competitive replacement, and nurture according to marketing principles and best practices.Lead the performance marketing strategy that aligns with business goals, such as revenue growth, customer acquisition and retention, and brand awareness. Build and implement a full-funnel strategy focusing on TOFU/MOFU/BOFU/EOFU, to have healthy quality and quantity of MQLs/SQLs in place.Manage and optimize paid advertising campaigns across multiple channels, including search (Google Ads, Bing Ads, etc.), display (Google Display Network, programmatic advertising, etc.), social media (Facebook, Instagram, LinkedIn, etc.), and affiliate marketing. Continuously monitor and analyze campaign performance, using metrics such as ROI, CPA, and conversion rate to make data-driven decisions and optimize campaigns.Collaborate with other teams, such as product and content, to ensure that campaigns are aligned with overall business goals and strategies and that the company's offerings are accurately represented.Implement the latest performance marketing trends and best practices and make recommendations for new channels and tactics to drive acquisition and revenue growth.Manage outside vendors and partners to execute performance marketing campaigns, such as agencies, ad networks, and affiliate networks.Lead performance marketing analytics tools to measure the success of campaigns, track key performance indicators, & adjust tactics accordingly.Develop and manage the performance marketing budget, ensuring cost-effective campaigns and delivering a positive ROI. Provide regular performance reports and insights to key stakeholders, including the C-suite and other department heads.

Westminster, Co, Us

Key Activities: Digital, Growth and Demand MarketingLead by a data-driven approach, manage digital marketing campaigns from strategy development to plan, execution, and post-campaign reporting. Includes creating campaign schedules and timelines to drive leads, following, and engagement objectives. Building and managing a full-funnel strategy.Direct, full funnel marketing responsibility for delivering leads and opportunities, and achieving pipeline and revenue targets.Own content creation and curation for social media, including co-managing editorial calendar, content writing and guiding the development of visuals and other creative assets on social media platforms for higher campaign efficacy.Collaborate with key internal and external stakeholders, marketing team, local marketing and sales team, and local distributors to align the digital plans with marketing strategy and lead funnel progression every quarter.Align and customize global campaigns to fit regional needs. Designed campaigns to nurture, engage and convert our prospects, and additionally drove adoption and cross-sell/up-sell opportunities within existing customer accounts.Develop and executed best-in-class digital media and influencer marketing strategy, and ensure post-campaign reporting.Lead testing new tools, services/media channels and current strategies to innovate and scale programs, identify opportunities to build strong customer relationships.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), includes conversion stats and engagement metrics.

Wilsonville, Or, Us

Key Activities: Digital, Growth, and Performance MarketingManaged all forms of growth marketing initiatives, quarterly marketing plans, campaigns, email, automation, marketing & digital strategy in all markets across MEAI.Managed all inbound marketing activities, email marketing, SEM, SEO, PPC, Google Ads, LinkedIn Ads, social media marketing, webinars, analytics, ROI & reporting. Managed all forms of advertising, media, and PR activities with full budget control.Lead brand and creative services, project management, collateral, videos, ad designs, flir.com design, brand strategy, communications. Created social media content with consistent content and tone.Lead demand generation initiatives; lead generation, e-commerce, inside sales, and partner outreach initiatives, producing desired # of MQL's and SQLs.Lead translations & localizations initiatives; localize marketing materials, such as brochure, leaflet, POS, video and web contents, and keep up to date all local content and country website.Managed partners and agencies across the region, and all forms of field and channel initiatives, partner support requests, and POC for partner communications.

New Taipei City, New Taipei City, Tw

Key Activities: Marketing Strategies Development - EMEA & India Gathered, analyzed, and distributed intelligence on products, customers, prospects, & competitors. Aligned with Business Head for marketing strategy development for Solar & Wind energy products.Standardized the plant tour process, and repurposed existing marketing collateral & created new marketing material for new products.Temperature Sensor Market Strategies; Identified potential new international markets & develop partners.Brand and Web project; lead the development of ‘Corporate Identity System’ and website for Solar energy BU.Managed e-commerce platforms such as Mouser.com, Arrow.com

Anantnag, Jammu & Kashmir, In

Key Activities: Marketing & IT Project (Travel Technology, E-Commerce)Corporate and B2B Sales, added 35 new customers and managed 4 key accounts.Conceptualizing & defined the Structure, Content, UI/UX of the Apps and website.Managed website and multiple-channel media contentDeveloped marketing material and media content for advertisements.Developed and executed digital marketing plans, enhanced online and offline brand presenceCarried branding activities, and developed Corporate Identity SystemManaged website development projectCoordinated development of Mobile & Web Apps (iOS, Android).