- Successfully delivered market research on customers and potential partners of five industries using adesirability-viability-feasibility prioritisation framework and qualitative analysis- Deployed Salesforce solution to assist BlackBerry IVY’s Product team to onboard new partners developing BlackBerry IVY applications- Organised discussions with partner firms to prepare solutions and proof of concept solutions using BlackBerry IVY

- Managing day-to-day operations of Customer Relationship Management (CRM) software solution for free zone and real estate industry client Masdar, a subsidiary of Mubadala Development Company, Abu Dhabi- Leading a team of developers to resolve bugs and issues faced by business users at Masdar. These bugs included issues in the payment gateway, customer portal of the company and processes used by the business users across various departments - Increased user adoption of Salesforce software for clients by organizing training sessions and demos- Successfully completed risk analysis of Salesforce implementation at a major free zone in the United Arab Emirates- Increased lead capture for client by integrating Salesforce with various channels; increased lead interest during the sales cycle by automating scheduled notifications sent out to leads and capturing new data points from leads- Prepared incident reports to understand root cause for issues detected in Salesforce implementation; Created processes to prevent repeat incidents- Implemented document generation solutions in Salesforce using Drawloop DocGen- Designed reports and dashboards to provide 360-degree view of business operations to senior management

- Successfully completed multiple projects in CRM (Salesforce) & CPQ (Apttus) for different industries such as Real Estate, Medtech & Service Industry- Actively involved with Business analysts, clients and other developers; in enhancement of business modules using Standard and Custom Objects, formula logic, APEX classes, Triggers, Test Methods and writing SOQL queries- Performed detailed analysis of business and technical requirements and designed solutions by customizing various standard objects of Salesforce.com (SFDC) and other Platform based technologies- Implemented Salesforce integrations for various clients using SOAP and REST API's- Organized training sessions for new employees

- Designed and developed an Android application for one of IBA's upcoming products