Planning, managing, executing, and optimizing campaigns across platforms to ensure the attainment of expected targets.Crafting and refining multi-channel marketing strategies, by developing monthly and quarterly marketing growth plans based on thorough analysis of historical data and evolving market trends.Managed monthly advertising expenditures totaling ₹1.4CR ($1.7M).Accountable for client engagement involving strategic consulting, formulation of strategies, data-driven growth planning, and Business-As-Usual (BAU) operations.Utilizing different data analytics tools and third-party platforms to monitor campaign performance, analyze key metrics, and make data-driven decisions or recommendations for continuous growth.Responsible for making business development plans and client pitches to secure new business opportunities.Facilitated scrum meetings to review performance updates and tackle challenges across all accounts in the team.Mentored junior team members through effective coaching, goal alignment, and performance development reviews to foster their professional growth.

Perform regular checks on campaigns to ensure KPIs are met and use a data-driven approach for optimizations.Handled end-to-end account executions and budget allocations to maximize ROI and achieve business goals.Handle all reporting for performance tracking, analyzing data for insights and decision-making, and monthly decks for business reviews.