Allen B. Silkin

Allen B. Silkin Email and Phone Number

Director of Digital | AFPI @ America First Policy Institute
Allen B. Silkin's Location
Metro Jacksonville, United States, United States
Allen B. Silkin's Contact Details
About Allen B. Silkin

For the past 20 years, I have been a pioneer and at the forefront of using innovative digital marketing and eCommerce strategies across various industries, including travel, medical devices, consumer product goods and health and wellness., from start up organizations to global brands. I have used my knowledge and expertise to guide businesses to become more customer-centric, resulting in incredible growth and engagement of a database of users (the army of advocates), significantly impacting top line revenue and operating profit. My core strategic philosophy is based on developing a customer first approach and then leveraging a digital marketing budget centered on search, social, mobile /applications, and digital display & programmatic media. These actions, combined with robust financial tracking and business modeling, analytics and insights are key to driving new customer/purchase acquisition, retention, revenue growth and channel expansion. SPECIALTIES: Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Amazon selling and acquisition management, Omni channel integration, digital marketplaces, email marketing (including continuity newsletters and trigger messages), mobile responsive website design and the use of the AMP platform, connected television applications and development, digital platforms for website management, digital advertising and acquisition, communication and customer relationship marketing, multi-platform mobile applications (apps), social media (including reputation management and influencer marketing), virtual and augmented reality tools, marketing operations, content strategy and creation, web analytics, customer experience, search console, predictive modeling using A/B and multi-variable testing, CRM, and ROI analysis.Industry/Vertical Experience: Consumer Products Goods (Retail, Grocery, Drug, Mass and Wholesale club), Medical Device (Regenerative Medicine), Health (Pharma, OTC, Personal Wellness), Travel, Digital Publishing (Sports and Gaming) & e-Commerce.learn more at AllenSilkin.com

Allen B. Silkin's Current Company Details
America First Policy Institute

America First Policy Institute

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Director of Digital | AFPI
Allen B. Silkin Work Experience Details
  • America First Policy Institute
    Director Of Digital
    America First Policy Institute May 2024 - Present
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  • Gingrich 360
    Head Of Digital And Social Media
    Gingrich 360 2020 - 2024
    Arlington, Va, Us
    Gingrich 360 is a full circle American consulting and media production group that connects the past, present, and future to inspire audiences, solve challenges, and develop opportunities.Founded by Speaker Newt Gingrich, the team at Gingrich 360 possesses decades of experience in American politics and policy; television and film production; and journalism and media. We produce films, television series, and documentaries. Through Gingrich 360, Newt also authors fiction and non-fiction bestsellers; publishes his syndicated newsletter; and produces the Newt’s World podcast. Newt is also the executive producer on Rob Smith is Problematic and Outloud with Gianno Caldwell podcasts.
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  • Voco
    Vice President Of Digital
    Voco 2015 - 2022
    Denver, Colorado, Us
    VOCO Creative is a boutique digital marketing agency with a national client list and a straightforward, savvy, and sustainable outlook on business and life. VOCO Creative provides overall marketing strategy and tactical execution for a wide variety of companies from early stage businesses to mature, multinational companies. Among the services offered: marketing strategy development, paid search management (PPC - AdWords), search engine optimization (SEO), media planning and buying (e.g., Facebook, Twitter, Pinterest, Instagram, Programmatic, publisher-direct), email marketing, content development, content marketing, and social media management. Current/Past Clients include: Transamerica, Teton Waters Ranch, Earth Balance, Ancient Harvest, Madhava, RPIKey Responsibilities:Improving the clients digital presence via Search Engine Optimization Managing significant digital advertising programs, using Search Engine Management (PPC), display advertising and retargeting campaigns (AdRoll)Email marketing management including continuity programs and trigger messagesWebsite and UX strategy using Drupal, WordPress, Shopify and WooCommerceEcommerce setup and managementSPECIALITIES: Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Amazon selling and acquisition management, email marketing (including continuity newsletters and trigger messages), mobile responsive website design and the use of the AMP platform, digital platforms for website management, digital advertising and acquisition, communication and customer relationship marketing , mobile applications (apps), social media (including reputation management and influencer marketing), marketing operations, content strategy and creation, web analytics, customer experience, search console, predictive modeling using A/B and multi-variable testing, and ROI analysis.https://vococreative.com
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  • Terumo Bct
    Digital Marketing Leader, Autologous Biologics (Formerly Harvest Techologoies)
    Terumo Bct 2015 - 2018
    Lakewood, Colorado, Us
    Terumo BCT is a $1billion mission-driven biomedical company striving to advance patient care, broaden treatment options and improve patient outcomes through our technologies within the sectors of blood banking, transfusion medicine and regenerative medicine. Terumo BCT is the world leader in blood component technologies with customers in more than 120 countries and regional headquarters in Denver, Brussels, Buenos Aires, Hong Kong and Tokyo. Terumo BCT is the only company with the unique combination of apheresis, manual and automated whole blood processing and pathogen reduction technologies coupled with robust technology, innovation and core competencies in autologous biologics (orthobiologics), cell collections and cell processing technology. Terumo BCT believes in the potential of blood to do even more for patients than it does today. This belief inspires our innovation and strengthens our collaboration with customers. Terumo BCT delivers life-changing healthcare innovations, while maintaining a strong global brand recognition and a leadership position within each of its four business areas and 15 product categories.Key Responsibilities:Improving business processes and relationships with business partners using digital technologyLead generation and Salesforce.com implementation and managementBrand awareness via content and search marketingBuilding customer relationship and financial growth using all facets of digital marketingEvaluate new technologies (virtual reality tools) for enhanced tradeshow experiencesSPECIALITIES: Search Engine Optimization (SEO) and Search Engine Marketing (SEM), email marketing, mobile responsive website design, digital platforms for website management, digital advertising and acquisition, communication and customer relationship marketing, virtual and augmented reality tools, marketing operations, web analytics, customer experience, search console, CRM, and ROI analysis.https://www.harvesttech.com/
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  • Big Couch Media Group
    Digital Marketing Director
    Big Couch Media Group 2008 - 2015
    Big Couch Media Group is a digital performance agency which specializes in the Retail, eCommerce, Consumer Goods / Services, and Financial Services industries.Big Couch Media Group focuses on strategy-based digital and traditional advertising with high-caliber creative and expert technology. Big Couch Media Group’s vision is to be embraced as partners, emerging entrepreneurial growth companies to leverage the power of integrated digital technologies to create winning, cost effective solutions. Current/Past Clients: City of Tampa, Capitol Lighting - 1800Lighting.com, Level Foods, Max Hunter LLC, FAM InternationalKey Responsibilities:Improving the clients digital presence via Search Engine Optimization Managing digital advertising programs using Search Engine Marketing (Google PPC), display advertising and retargeting campaigns (AdRoll)Email marketing management including continuity programs and trigger messagesWebsite and UX strategy using Drupal, WordPress, Shopify and WooCommerceEcommerce setup and managementSPECIALITIES: Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Amazon selling and acquisition management, email marketing (including continuity newsletters and trigger messages), mobile responsive website design and the use of the AMP Platform, digital platforms for website management, digital advertising and acquisition, communication and customer relationship marketing, mobile applications (apps), social media (including reputation management and influencer marketing), marketing operations, content strategy and creation, web analytics, customer experience, search console, predictive modeling using A/B and multi-variable testing, and ROI analysis.
  • Flight Centre (Fc Usa)
    Vice President Of Digital Marketing / Omni Channel
    Flight Centre (Fc Usa) 2013 - 2014
    South Brisbane, Queensland, Au
    Flight Centre Travel Group USA is a wholly owned subsidiary of Flight Centre Travel Group in Australia, which is publicly traded on the Australian Stock Exchange and includes 13 brands spanning retail, wholesale and corporate travel. Its brands include Liberty Travel, GOGO Vacations, Worldwide Traveler, FCM Travel Solutions, Corporate Traveler, CIEvents, Stage and Screen Travel Services, Travel Associates, Campus Travel, Flight Center, Student Universe, 4th Dimension (4D) Business Travel Consulting, and Travel Money USA. Flight Centre Travel Group USA has its headquarters in Montvale, New Jersey, with businesses operating across the country in 24 states and Washington, D.C.Key Responsibilities:Led all digital and ecommerce business across global divisions Developed the first omnichannel strategy with the brick and mortar business, allowing for multiple purchase options and planningManaged over all digital operations: website development, online advertising, content, email and social media marketing including those for the retail, wholesale and corporate travel groupsImproved the in-store experience, using digital technology for interactive maps and kiosksInnovated the first integrated online travel booking tool which allowed for the grouping of multiple travel options in one system: flight, cruise and hotel bookingsSPECIALITIES: Search Engine Optimization (SEO) and Search Engine Marketing (SEM), email marketing (including continuity newsletters and trigger messages), mobile responsive website design, digital platforms for website management, digital advertising and acquisition, communication and customer relationship marketing, social media (including reputation management), augmented reality tools, marketing operations, content strategy and creation, web analytics, customer experience, search console, predictive modeling using A/B and multi-variable testing, CRM, and ROI analysis.
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  • Flight Centre (Fc Usa)
    Vice President Of Ecommerce
    Flight Centre (Fc Usa) Aug 2011 - Mar 2013
    South Brisbane, Queensland, Au
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  • Atkins Nutritionals, Inc.
    Senior Director Of Online Marketing
    Atkins Nutritionals, Inc. Jun 2009 - 2011
    Denver, Colorado, Us
    Atkins Nutritionals Inc. is a leading player in the $2.4 billion weight control nutrition category and offers a powerful lifetime approach to weight loss and weight management. The Atkins Nutritional Approach™ focuses on a healthy diet with reduced levels of refined carbohydrates and refined sugars and encourages the consumption of lean protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping people feel less hungry, more satisfied and more energetic.The Atkins line of products appeals to a broad audience of men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available in more than 50,000 locations throughout the U.S. and internationally.Key Responsibilities:Drove new signups to the Atkins Diet program and generated in-store salesDeveloped and launched the Atkins social media strategy, using the interactive firsts of their kinds: Twitter Chat, YouTube testimonials and influencer programs with celebrity chefsLed the development over the launch of digital applications, including interactive meal planner and mobile applicationsManaged over the online operations and advertisingOversaw all eCommerce sales, including those of the first Atkins book release in decadesSPECIALITIES: Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Amazon selling and acquisition management, email marketing (including continuity newsletters and trigger messages), digital platforms for website management, digital advertising and acquisition, communication and customer relationship marketing, mobile applications (apps), social media (including reputation management and influencer marketing), marketing operations, content strategy and creation, web analytics, customer experience, search console, predictive modeling using A/B and multi-variable testing, CRM, and ROI analysis.
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  • Healthgrades.Com, Inc
    Senior Vice President - Internet Advertising
    Healthgrades.Com, Inc Jun 2007 - Aug 2008
    Denver, Colorado, Us
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  • Ediets.Com
    Vice President , Internet Operations
    Ediets.Com Sep 2002 - May 2007
    Clearwater, Fl, Us
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  • Sportsline.Com, Inc.
    Marketing Manager, Vegas Insider
    Sportsline.Com, Inc. 2000 - 2001
    Us
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  • Sportsline.Com, Inc.
    Finance Manager, Business Development
    Sportsline.Com, Inc. 1998 - 2001
    Us
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  • Himmel Group
    Marketing
    Himmel Group 1992 - 1995

Allen B. Silkin Skills

Analytics E Commerce Online Advertising Strategic Planning Digital Marketing Email Marketing Sem Forecasting Seo Strategy Web Analytics Segmentation Marketing Competitive Analysis Analysis Account Management Marketing Strategy Social Media Marketing Contract Negotiation Process Improvement P&l Management Data Analysis Digital Strategy Google Analytics Ppc Team Leadership Financial Analysis Project Planning Income Statement Vendor Relations Google Adwords Conversion Optimization Crm Usability Mobile Marketing Budgets Business Modeling Contract Negotiations Planning Financial Modeling P&l Optimization Yield Management Budget Management Pricing Strategy Testing Database Marketing Retargeting Cms User Experience

Allen B. Silkin Education Details

  • University Of Florida - Warrington College Of Business
    University Of Florida - Warrington College Of Business
    Marketing

Frequently Asked Questions about Allen B. Silkin

What company does Allen B. Silkin work for?

Allen B. Silkin works for America First Policy Institute

What is Allen B. Silkin's role at the current company?

Allen B. Silkin's current role is Director of Digital | AFPI.

What is Allen B. Silkin's email address?

Allen B. Silkin's email address is as****@****ail.com

What is Allen B. Silkin's direct phone number?

Allen B. Silkin's direct phone number is +130323*****

What schools did Allen B. Silkin attend?

Allen B. Silkin attended University Of Florida - Warrington College Of Business.

What skills is Allen B. Silkin known for?

Allen B. Silkin has skills like Analytics, E Commerce, Online Advertising, Strategic Planning, Digital Marketing, Email Marketing, Sem, Forecasting, Seo, Strategy, Web Analytics, Segmentation.

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